What began as a Marketing Manager position with the Orchestra evolved into the Creative Services Manager position.• Led the creation of all visual content for Louisville Orchestra marketing efforts, including promotional materials, program designs, digital ads, and social media graphics• Collaborated with the Development, Patron Services, and Strategic Partnerships teams to create supporting materials such as subscriber ticket packets, direct mail items, brochures, and booklets• Worked with all marketing team members to ensure consistency in the Orchestra’s visual branding across all platforms and materials• Provided materials for print and digital vendors, as well as experiential materials for venues• Oversaw the functionality and maintenance of the Orchestra’s WordPress website, ensuring its smooth operation until the new website was up and running

Production artist for black and white instruction manuals

• As a founding member of an advertising agency, I helped grow revenue from $0 to $240,000 in six months with ten clients• Designed and built custom WordPress sites and digital ads--static and animated• Created concepts for ad campaigns, including an award-winning television/internet commercial for Rabbit Hole Distillery• Working with media planning and buying agencies, provided digital marketing and social media strategies for consumer, industrial, and B2B clients• Managed nine web servers and 12 client websites• Managed projects, purchase orders, creative partners, vendors, and design interns• Created internal systems for job numbers, purchase orders, and document management

• Oversaw strategic marketing communications and entire digital and print content production for an organization with a $7M annual budget, including writing 100+ articles, graphic design, managing the department budget, and supporting programs and Development Department.• During the first year of the pandemic, while working closely with the Associate Director of Development, we increased donations by 38% over the previous non-pandemic year bystrategically and transparently communicating the impact the pandemic was having onfundraising efforts and the ability of the organization to fulfill its mission• Increased annual donations by 40% ($264,093 to $370,476) by designing and implementing multichannel campaigns through print, web, email marketing, and direct appeal communication• Under my direction, St. Vincent de Paul Louisville became the first local NPO to launch a HyprMail campaign, a partner product to USPS's Informed Delivery for direct mail that delivers Google Display ads and Facebook ads. Impressions for the first campaign were near 50,000, and online donations quadrupled• Directly raised $230,000+ by producing and publishing a monthly print newsletter reaching 5,000 donors, with each publication generating $13,000-$51,000 monthly• Raised $43,000 for COVID-19 response through one newsletter appeal and a proactivelyorganized community response• Oversaw entire digital and print content production, including writing 100+ articles and program reports, in-store signage, brochures, annual reports, catalogs, packaging, newsletters, and forms• Grew social media presence using targeted communications, a monthly email newsletter,blogging, and content creation• Led organization-wide branding efforts, including design for the annual gala (300+ attendees), a new fundraising event, a new in-kind gift drive, and an internal cultural competency initiative• Delivered 1.6 million digital ads and increased website traffic to 6,000+ per month in 5 months

• Full-service marketing and communications consultancy• Secured and provided design services to 40+ clients, including Bernheim Arboretum and Research Forest, ACLU of KY, and Global Center on Cooperative Security, producing websites, membership portals, e-commerce platforms, digital materials, email marketing, and traditional print materials• Oversaw all aspects of business development and growth (payroll, taxes, budgeting, etc.)

Taught Electronic Imaging, Business Practices for Visual Artists, Graphic Design III, Portfolio Preparation in the Visual Communications department.

• Full-service advertising agency specializing in creative strategies, concepts, and executions• Pioneered award-winning, browser-based games and sites for high-profile clients such as the City of Louisville, Baptist Health, and The Muhammed Ali Institute for Peace and Justice• Created digital strategies to complement traditional television, print, and out-of-home advertising

Most of my time was spent on new product development for Brown & Williamson Tobacco. Package design, POS design, ad design and production.