David Shorr Email and Phone Number

I help Fortune 500 C-suite executives and insights specialists drive enterprise growth and achieve strategic objectives by leveraging Prodege's verified consumer behavior data through our fully automated proprietary panel.

25% YoY portfolio growth by engaging new buyer relationships with existing Fortune 500 accounts.Top 5% in EBITA performance, through consultative DaaS solution delivery, solving critical brand and corporate challenges.Leading VP level conversations with CMOs, CTOs as well as insights and MarTech to deploy first-party data to solve complex brand challenges. Collaborating with marketing, data and IT teams on system integrations to help brands achieve customer data goals.Leading on AI and Machine Learning opportunities and challenges, ensuring optimized data quality in a highly disrupted space.Consistently achieving 105%+ to-goal revenue performance, 2022 President’s Club winner.

itracks is the market's leading integrated, qualitative insights platform. As Qualitative Research Executive, I provide strategic recruitment, field testing, reporting, and qualitative methodological expertise, I help clients and itracks advance their research and business development goals including:- Creating scalable, efficient qualitative technology solutions for Fortune 500 internal insights teams and major market research firms to complement quantitative practices, drive strategic business outcomes, and achieve deeper market insights with greater immediacy.- Leading and managing teams of product managers, recruiters, technology developers, and IT support staff to achieve internal and client-facing insights goals.- Working closely with healthcare sector insights teams to achieve goals surrounding facility optimization, improving clinical outcomes, enhancing remote clinical trial experiences, analyzing healthcare journey maps, and aligning business goals with improved patient wellness.- Providing comprehensive planning and project management solutions for niche recruitment requirements, language translation and interpretation, technology management, field testing, and reporting.- Developing client-facing technology strategies for consumer archetyping, product prototyping, buyer journey mapping as well as concept and message testing.- Driving internal development innovations for robust aggregate, top-line and drilled-down reporting and segmentation.- Creating content marketing packages, co-branded with business development partners, producing high traffic insights content that increases brand equity of itracks and business partners and activates new business opportunities.- Consistently over-achieving in business development goals and field sales expectations, exceeding top-line revenue quotas, with profitable business decisions that serve client insight goals.

- An area top-performer at North America’s largest waste removal company.- Consistently reaching 100% or higher of target generating high margin revenue.Continuously increasing sales velocity, and deal size by aligning interests and engaging desire to buy with keydecision-makers.- Negotiating complex multi-partner deals with customers and disposal partners.- $1 million in new revenue in 2020, increasing market share with property managers and industrial sites whilenavigating pandemic realities.- A team player who drives revenue through smart enterprise business decisions.

Developing voter data architecture for segmentation, GOTV and digital microtargeting for the Liberal Party of Canada as well as winning municipal campaigns in North American markets.Developing linear and non-linear media plans achieving significant voter activation efficiency. Public policy and communications support for government advocacy campaigns on behalf of private sectors in the resource, real-estate and media sectors.

As the Director of Communications for the Manitoba Liberal Party, I led a team of public policy analysts, stakeholder relations specialists and media managers to party's legislative agenda, particularly in health care delivery. Specifically, I worked with healthcare policy makers and Canadian Health Region executives on facility optimization, episode of care cost management and clinical outcome goals.I also lead complex voter insights projects with recurring focus group and asynchronous field work for message and concept testing, developing comprehensive voter archetype and segmentation profiles for effective voter activation campaigns.

Hired as Regional Director of Marketing and Promotions to work with the sales team to develop multichannel media plans for national accounts and SMB clients. Developing programming assets for sales commercialization.Managing and growing a book of SMB and national accounts. including United Talent Agency, Live Nation and Universal Music.