Everything Marketing for Screen Machine and Diamond Z, major manufacturers of rock crushing/screening equipment and high-speed grinders. How cool is it to share info about these huge machines that pummel rocks and shred trees so they can be re-used in all kinds of ways? And they are all built here in the USA. I get the word out through digital marketing, web sites, email, social media, advertising, promotions, market analytics, photography, video production, catalogs, public relations, dealer relationships, trade shows and event planning. Never a dull moment.

All aspects of marketing and communications, digital and traditional. Just Write is my freelance business. Need some attention-getting copy? A new ad design? Web site redesign? Social media management? I can do them all ... Just Write!

Web Development, Social Media, Digital Analytics, Creative and Video Production, Competitive Analysis, et al.

Responsible for all outbound promotional efforts – both print and online. Developed, coordinated and managed print production schedules for more than 3 million pieces annually in monthly promotional fliers, and bi-annual catalogs. Lead promotional calendar, developing daily, weekly and monthly offers. Oversaw all marketing materials, including catalogs, brochures, manuals and ecards. Coordinated all video production – scripting, directing, filming, editing. Oversaw all online marketing efforts, including company web site, consultant web sites, online promotions, email marketing, Google analytics and search engine optimization. Lead company social media efforts. Served as company liaison with sales field, including public presentations for audiences from 10 to 6,000.

Oversaw all marketing efforts for industry leader golf equipment supplier, including bi-annual catalog production and monthly sales fliers. Maintained and evaluated performance of all mailing lists. Managed ecommerce platform on company web site and all online promotional efforts.

Responsible for functionality and content across three web platforms --- www.longaberger.com (corporate site), myLongaberger.com (Home Consultant portal) and myShop (ecommerce). Partnered with all business areas to ensure their initiatives are posted, marketed and accessible to target audiences. Analyzed all web analytics and provided updates to the business. Developed, distributed and measured all external emails from the company to specific recipients. Oversaw and managed all social media efforts and search engine marketing initiatives.

Developed, wrote, edited and oversaw production of monthly technical magazine. Managed sales catalog development and other marketing initiatives.

Oversaw all catalog and sales flyer development and production. Wrote, edited and oversaw production of monthly technical magazine. Developed a number of key marketing initiatives that were later duplicated throughout the industry.