Market Research And Market Commercialisation Consultant
Lincoln, Canterbury, New Zealand
Lincoln Agritech is a multidisciplinary research and development company owned by Lincoln University. Lincoln Agritech delivers leading-edge science and engineering knowledge and technologies into environmental, primary, processing, and new materials applications.Responsibilities:• Managed the domestic and international commercialisation and market impacts for five Lincoln Agritech, Ministry of Business, Innovation and Employment (MBIE) Endeavour Funding bids.• Articulated the value proposition for each research project. Developed a comprehensive sales, market, and financial modelling to support anticipated sales, social impacts, business benefits across the 10 years of the commercialisation/go to market programme. • Developed strategic research partnerships and commercialisation pathway relationships with Crown Research Institutes (CRI’s – AgResearch and Plant and Food), MBIE, Ministry of Primary Industries (MPI), local and international agricultural grower bodies (Zespri, Avocado NZ, Dairy NZ, Avocado Australia, Mango Australia etc), Government bodies (New Zealand Food Network), Local Government (City Councils, ChristchurchNZ - Food, Fibre and Agritech), local and international universities (Auckland University, Uniservices, Murdoch University etc) independent research experts, international and domestic hi-tech manufacturing, customer/end-users to develop a comprehensive commercialisation plan, and business case (market analysis) for each research programme. • Market research project management, SWOT analysis, data collection (consumers, competitors, market trends), coordination of focus groups, multiple interviews (domestic and international), surveys, questionnaires, market assessment and validation activities to support the various MBIE research proposals. • Strategic support across Lincoln Agitech business, identifying potential growth opportunities with existing scientific services.