• Developed and implemented a global content strategy to ensure content accuracy, engagement, and consistency with brand voice across diverse markets.• Collaborated with global product managers, UX designers, and regional marketing teams to gather information and support product goals, implementing global SEO best practices and analyzing content performance to optimize visibility and search engine rankings.• Piloted AI projects for content creation, optimization, and translation, enhancing the efficiency and quality of content production processes.• Managed global content production workflow, collaborating with a large number of stakeholders, including third-party vendors, agencies, and tool providers, to continuously improve processes, workflows, and tool stacks.

• Develop scalable digital marketing strategies to impact global growth for the six divisions of the Safety & Industrial Business Group (annual revenues around $12 Billion). For example, launched a global Science of Safety podcast in both English and Spanish language versions. In our first season of the podcast, we reached over 16,500 downloads in over 65 countries. • Built digital market research and competitive market analysis reports in order to better recommend global content and marketing strategies to impact online and offline customer experiences. • Consulted and helped to pilot the 3M Marketplace direct-to-consumer (D2C) e-commerce capability from a search marketing and customer experience perspective. • Led and coordinated a team of digital marketing professionals and agency/vendor relationships from diverse geographic locations, effectively aligning their activities with the global marketing strategy for key portfolios in key markets.

• Drive execution of digital experience strategies and tools across the globe, including 3M.com, Where to Buy, internal and external search, mobile & and productivity apps, marketing automation, e-commerce, etc. • Led the SEO and project management portions of the PSD global website rebuild project. Creating a scalable website architecture, website content, site map, and keyword map to be implemented across 13 portfolios in 21 websites, in 16 countries with 11 languages. • 3M 25 Award Winner for Global Website and SEO strategy project. An internal award for top marketing projects across all of the marketing projects globally. Piloted a project in Spain to launch a new type of website experience and information architecture (IA) that was A/B tested against the original designs and created an additional €20 million of organic growth. • Demonstrated exceptional project management and communication skills while leading the global migration of legacy website experiences after the $2.5 billion Capital Safety acquisition. Ensuring that team members from different time zones could work cohesively toward common objectives including the global post-launch digital strategy and coordination across 18 country domains in 9 languages and 20,000 SKUs.

• Tasked with establishing Search Engine MarkeUng as a capability within the global marketing and sales organizations. This included bringing together a global network of digital marketing and IT professionals together to begin to understand and prioritize Search Marketing without direct authority over those teams.• Created a global methodology to audit the digital health of the organization's websites at scale, in addition to establishing an information architecture (IA) for the organization's digital catalog and education platforms that were deployed to each of the 83 global 3M domains.• Assessing and providing scalable content and search marketing strategies and marketing technology tool stack that scales across a highly matrixed global organization with multiple go-to-market models.

• Business and marketing strategy consultant to entertainment, health and wellness, and fashion small businesses and start-ups. Including integrated marketing communications, e-commerce, and content marketing, as well as tactical assistance with search engine marketing, website development, web design, social media marketing, and crisis communications planning.• Guest lecturer at the Institute of Production & Recording (IPR), University of St. Thomas, and the University of Minnesota. Speaking on topics like monetizing intellectual property and building an audience for your IP, search marketing and brand reputation management, and career paths in marketing.

• Created and managed the marketing strategies for the agency’s business development and lead generation, leading to a 75% increase in goal conversions in the first 6 months after deploying marketing automation and content marketing initiatives.• Create and implement digital media, email marketing, and content marketing strategies for clients with a proven track record of improved revenues, increased traffic, and additional conversions. For example, doubled client revenue in a single quarter via targeted SEO and digital advertising.• Speaking at public events and seminars regarding digital marketing topics including content marketing and social media strategies.

• Create digital marketing and content strategies for ecommerce storefront• Audit the company’s social media channels to benchmark current performance and identify areas for optimization• Execute search engine optimization, analyze and research keyword phrases

•Implemented search marketing tactics for clients in cosmetic surgery industry including blog writing and posting, executing SEO and conducting keyword research • Monitored and curated industry press releases and news related to breast augmentation/reconstruction

•Wrote articles, web copy, and product descriptions for a variety of niche retail websites such as wholesale clothing and art prints •Conducted SEO and keyword research for landing pages, product pages, and product descriptions•Handled foreign and domestic vendor/supplier relationships

• Developed business plan to attract outside investors• Coordinated and established client relations for all aspects of company