Dave Dougherty Email & Phone Number

Saint Paul, MN, US

St Paul, MN, US

• Developed and implemented a global content strategy to ensure content accuracy, engagement, and consistency with brand voice across diverse markets.
• Collaborated with global product managers, UX designers, and regional marketing teams to gather information and support product goals, implementing global SEO best practices and analyzing content performance to.
• Piloted AI projects for content creation, optimization, and translation, enhancing the efficiency and quality of content production processes.
• Managed global content production workflow, collaborating with a large number of stakeholders, including third-party vendors, agencies, and tool providers, to continuously improve processes, workflows, and tool stacks.

St Paul, MN, US

• Develop scalable digital marketing strategies to impact global growth for the six divisions of the Safety & Industrial Business Group (annual revenues around $12 Billion). For example, launched a global Science of.
• Built digital market research and competitive market analysis reports in order to better recommend global content and marketing strategies to impact online and offline customer experiences.
• Consulted and helped to pilot the 3M Marketplace direct-to-consumer (D2C) e-commerce capability from a search marketing and customer experience perspective.
• Led and coordinated a team of digital marketing professionals and agency/vendor relationships from diverse geographic locations, effectively aligning their activities with the global marketing strategy for key.

St Paul, MN, US

• Drive execution of digital experience strategies and tools across the globe, including 3M.com, Where to Buy, internal and external search, mobile & and productivity apps, marketing automation, e-commerce, etc.
• Led the SEO and project management portions of the PSD global website rebuild project. Creating a scalable website architecture, website content, site map, and keyword map to be implemented across 13 portfolios in 21.
• 3M 25 Award Winner for Global Website and SEO strategy project. An internal award for top marketing projects across all of the marketing projects globally. Piloted a project in Spain to launch a new type of website.
• Demonstrated exceptional project management and communication skills while leading the global migration of legacy website experiences after the $2.5 billion Capital Safety acquisition. Ensuring that team members from.

St Paul, MN, US

• Tasked with establishing Search Engine MarkeUng as a capability within the global marketing and sales organizations. This included bringing together a global network of digital marketing and IT professionals together.
• Created a global methodology to audit the digital health of the organization's websites at scale, in addition to establishing an information architecture (IA) for the organization's digital catalog and education.
• Assessing and providing scalable content and search marketing strategies and marketing technology tool stack that scales across a highly matrixed global organization with multiple go-to-market models.

Minneapolis, Minnesota, US

• Business and marketing strategy consultant to entertainment, health and wellness, and fashion small businesses and start-ups. Including integrated marketing communications, e-commerce, and content marketing, as well as.
• Guest lecturer at the Institute of Production & Recording (IPR), University of St. Thomas, and the University of Minnesota. Speaking on topics like monetizing intellectual property and building an audience for your IP.

Minneapolis, MN, US

• Created and managed the marketing strategies for the agency’s business development and lead generation, leading to a 75% increase in goal conversions in the first 6 months after deploying marketing automation and.
• Create and implement digital media, email marketing, and content marketing strategies for clients with a proven track record of improved revenues, increased traffic, and additional conversions. For example, doubled.
• Speaking at public events and seminars regarding digital marketing topics including content marketing and social media strategies.

Fridley, Minnesota, US

• Create digital marketing and content strategies for ecommerce storefront
• Audit the company’s social media channels to benchmark current performance and identify areas for optimization
• Execute search engine optimization, analyze and research keyword phrases

Lakewood, Colorado, US

• Implemented search marketing tactics for clients in cosmetic surgery industry including blog writing and posting, executing SEO and conducting keyword research
• Monitored and curated industry press releases and news related to breast augmentation/reconstruction

• Wrote articles, web copy, and product descriptions for a variety of niche retail websites such as wholesale clothing and art prints
• Conducted SEO and keyword research for landing pages, product pages, and product descriptions
• Handled foreign and domestic vendor/supplier relationships

• Developed business plan to attract outside investors
• Coordinated and established client relations for all aspects of company

Masters Of Business Communications, Business Communications

Bachelor Of Arts, English - Creative Writing