Dave Thoma Email & Phone Number

In my role as Founder at Flow My Data, I oversee the incubation of AI applications, business automation services, and AI-driven support agents. By leading a talented team of engineers and workflow optimization specialists, we were able to develop innovative solutions that help to increase the flow of profitability.

Selinsgrove, Pennsylvania, Us

Nashville, Tn, Us

Facilitate the rebuilding of the front-end, middleware and back-end technologies using modern, scalable AWS serverless tech stack while supporting triple-digit business growth.● Drive adoption of AWS serverless architecture, including Lambda, Fargate, SQS, SNS, CloudSearch, CloudFront, DynamoDB, S3, and EC2.● Introduce the use of GoLang, Python, Vue, and Nuxt languages to support 700 percent increase in server load with 99.99% up-time and availability.● Transitions software development team from managing PHP by hand (as content managers) to developing and supporting full-stack platforms with flexible integrations.● Retools SDLC to full agile and creates new roles to accommodate for product owners, scrum masters, architect, business analysts, quality assurance, dev ops, DBAs, infrastructure and tech help desk.

(formerly Dave Thoma Consulting) I managed the successful design, implementation, and management of eCommerce platforms and digital transformation initiatives for a diverse set of Fortune 1,000 companies in the retail, biotech, and manufacturing space. Grew organization to a 40-person eCommerce, technology, and digital marketing enterprise until I sold the company in 2019.● Amazon (1994–1995): As team lead, I created the Internet’s first affiliate program which accounted for 15%+ of the company’s revenue throughout the 1990s.● eCommerce: Strategic consulting for notable clients such as Amazon, Home Depot, Ferguson, Columbia Sportswear, Lowe's, Invitrogen/Life Technologies/Thermo Fisher Scientific, LifeWay Christian Resources, Pastors.com, iBelieve.com and REI.● Home Depot (2006): Implemented Endeca InFront technology for guided search and navigation which resulted in a 28% increase in online revenue and a decrease of 87% in null search results.● Invitrogen / Life Technologies (2002–2005, 2007–2009): I led 30-plus person team that successfully deployed eCommerce technology stack (Hybris, Comergent, Adobe Marketing Cloud, Omniture, and FAST Guided Search & Nav) with integrations into enterprise legacy systems for a biotech company in San Diego. The project paid for itself in the first two months and increased online revenue from $0 to $3.6B over a 5 year period while simultaneously lowering order-taking costs by 91%.● Bed, Bath & Beyond (UK): Increased organic search traffic by three million visitors monthly with the introduction of a SaaS based, keyword optimized landing pages.● Marketing Pros (2008–2019): Partner in a digital marketing agency supporting 10k SMBs (doctors, lawyers, builders, etc) subscription packages for SEO, PPC, GTM, Analytics, CRMs, video marketing and more.

Portland, Oregon, Us

Designed and deployed a 5-year technical roadmap for the DTC division, collaborating with 20 internal departments and over a dozen third-party vendors.• Achieved $500M new DTC revenue in Year 1 and $1B in Year 2.• Led a four-party integration team to create new integration connectors between Adobe AEM and Demandware, resulting in increased content authoring velocity by 64%.

Brentwood, Tennessee, Us

Led 46-person staff to re-platform Lifeway.com (ranked #175 in Internet Retailer’s Top 500) within one year after inheriting a project that had failed twice.● Increased channel revenue from $58M to $120M in three years by launching successful initiatives in SEO, SEM, PPC, retargeting, and display advertising.● Deployed usability and innovation lab that increased customer satisfaction by 42% within one year.● Reduced customer acquisition costs 32% in B2C channel using PPC, retargeting, SEO, and video marketing.

Led 50-plus person team that deployed Adobe AEM (Day Communiqué 4.6), Comergent, and FAST Search technology as the eCommerce replacement for a multi-national, multi-lingual biotech company supporting B2B, B2C, B2B2C, EDI, and OnDemand Fulfillment channels.• Designed and deployed the eCommerce framework that grow B2B revenue from $0 to $3.6B over a 5 year period while simultaneously lowering order-taking costs 91% annually. Online revenue grew to ~$7B within 8 years until it was acquired by a competitor. The technology has since been adopted by the acquiring company (Thermo Fisher Scientific) who generated $32B in revenue in 2020.• Supported multi-channel platform for B2C, B2B2C, EDI, and Self-Service channels.• Developed integrations with 20+ legacy systems, including Oracle E1 and SAP.• Incubated the digital marketing team and deploys Adobe Marketing Cloud toolsets for marketing and analytics generating $1B in new revenue within 12 months.

● Raises $3M in capital within 90 days and builds a world-class software development team in less than four months● Grew the company into the largest online classified advertising site in the world by 1998 (larger than eBay & Craigslist combined).● Becomes the 2nd largest provider of streaming video (Real Networks) content in the world.● Forms strategic partnerships with Microsoft, Intel, Real Networks, Amazon, City Search, Homes.com, and Auto-by-Tel.● Supports 55K online affiliates as an early SaaS provider to brands such as as NBC, NY Times, Yahoo, and AutoTrader.

Spearheaded the implementation and support of accounting ERP systems, including Macola, Great Plains, and Solomon Accounting Software for 60 small to medium sized companies in San Diego. The practice is sold in 1994 to a competitor.

Manages 4 person software development team which creates inventory management software and is responsible for creating $1.7B in new revenue over a three year period. Reduces perishable loss by 35% due to superior inventory tracking and predictive sales forecasting. Integrates with Ford Motor Credit’s Ask Manman ERP system for time share computing.