Sea To Summit is a leading outdoor equipment brand, supplying the global outdoor adventure and lifestyle market with technical gear and accessories. As a senior leader within the business i was proud to help steer the business through the Covid era and the transition into private equity ownership. * Awarded 10 international design awards for the 2024 Camp Kitchen line; including Red Dot “Best of the Best”. The line had a 91% uplift in revenue with a 6% accretive gross margin. * Responsible for new product development program, budget and stakeholder management. * Nurtured creative process, change management, coached and design staff. * Established seasonal budget, stage-gate methodology & PLM data controls * Led seasonal consumer insight initiatives across global customer segments informing product brief, colour and material strategy. * Developed sustainability goals for product * Redefined brand DNA * Support CEO with strategic product communication to board

Nuheara is the leading the new growth ‘Hearables’ market, a sector that is rapidly expanding within the hearing health industry. We make IQbuds, an intelligent bluetooth hearing bud with advanced noise control features that provides significant benefit to those with mild-moderate or situational hearing ailments.* Corporate marketing strategy* E-Commerce strategy, including web, EDM and social. * Copywriting, art direction. * Content creation* Brand identity and positioning. * UX art direction* Tradeshow design

* My role was to provide support and high-level strategic thought and consideration to all aspects of company growth and direction to support the C-level functions. * Developed Nuheara brand strategy to provide cohesion to our marketing program. * Support to CEO with in-depth presentations for investors and sales efforts. * Sales Director for the Asia-pac region. * Provided product management direction to the company and EMEA and USA sales regions. * Developed sales processes within the Netsuite CRM for a growing B2B dealer network.

Audiofly was Australia’s premier audio brand producing consumer headphones and professional in-ear monitor products. Founded in 2010, with the vision to create an authentic lifestyle brand that connected consumers of music culture to high quality audio products. Expanding quickly to an international market with a presence in both Consumer and Pro-audio/Music industries in 20 countries. Audiofly had offices in Perth Australia and Los Angeles, California. Marketing & Product:* Strategic development of the Audiofly brand, including core brand values, market positioning, creative copy and art direction. * Created a well regarded line of headphones known for authentic sound reproduction, maintaining a clear focus on the Audiofly sound signature. * Passionate about artist relations and creating authentic connections between artists and brand. Developed a global artist relations program for young and established artists. Maintained a portfolio of artist connections from amateur through to high profile. * Managed launch and trade show events internationally including CES and NAMM. * POS design and large scale retail rollout. BDM and Operations:* Established strategic product partnerships between Audiofly and DJ Tiesto, X-Factor, Monster Energy (Mother in Australia)) and Zildjian. * Set up a 3PL framework to cater for quick regional expansion.* Established cornerstone company processes across both Australian and USA based offices: ERP software, HR, Financial and business planningSales:* Built an international distribution network within the consumer tech, music and pro-audio markets, alongside an efficient direct to consumer e-commerce strategy. * Managed a US based sales rep team and international sales consultants where necessary based on region. * Amazon strategy - both USA and EU based. * Designed and established a retail presence for Audiofly at the Australian HQ, that managed a harmonised approach to direct sales both in-store and online.

- Worked with and co-ordinated a team of talented designers, motivated to find the best solutions for our products and those that reflected the core values of Sea To Summit. - Drove the development of our products with partner factories to ensure that products were feasible in production. - Designed product and packaging across all material mediums including sewn goods, alloys, plastics and chemical. Developed raw materials for production including high tensile technical fabrics, trims and hardware. - Developed a strategic approach to product ranging, and managed BOM costs to ensure profit margins were maintained. - Global product training to sales teams and distribution channels. - Was integral in launching Sea to Summit’s Delta series products, Traveling Light category of lightweight travel accessories, and their first series of sleeping bags to a global market.

- Managed the product strategy and development of proprietary and licensed branded product. With a focus on high profit margins, it was very rewarding to achieve 500%+ growth within a short term period on new category initiatives, through smart design and execution. - Deep understanding of manufacturing processes and developing product with Asian factories. - Strategically developed brands within Force’s portfolio. Including ‘EFM’ a youth based mobile brand, ‘Sudio’ - a Bluetooth handsfree brand, and the ‘Force’ brand of accessories. - Art Direction and technical copywriting for manuals and brand collateral. - Managed all commercial and development aspects of key licensed categories, including the Australian Football league (AFL) and Mossimo. - Designed a unique PET packaging solution for Force that was highly aesthetic for retail, but also super efficient for logistics handling requirements. Within the ever changing mobile phone market, our packaging had database driven compatibility labels which ensured it was always relevant within stores, therefore maximising sell-through.

I started “Mode” to explore my passion for woodwork and product design. I fondly refer to this year as my ‘quarter life crisis,’ where I actively sought to push my career in a creative direction. During the year I made over 60 pieces of custom furniture for residential display/spec homes and retail fit-out projects. Anything from bed-suites, tallboys - through to jewellery and toy chests. I gained a love of craft, production and materials that I’ve carried with me since. I managed additional graphic design projects and consulted in the area of product development.

- Managed the Nokia Enhancement (MEBU) business unit within Force’s product portfolio. Nokia being a top 10 brand at the time. - Strong discipline in purchasing and supply chain to ensure DIFOT to the market at all times. Including heavy stock forecasting and working within Nokia’s mature logistics framework. - Channel Sales, working with our sales team to train and visit key customers throughout Australia, including national Telco operators. - Channel Marketing. Ensured a consistent approach to creative trade promotions to drive sales among our resellers. Developing effective promotions in partnership with Nokia’s JMF approach to channel marketing. - OEM product development for Nokia Car kit solutions. Developed custom solutions that worked with Telstra’s then “NEXT G” network, a globally unique bandwidth for which Nokia developed specialised handsets for Australia’s sparse geography. - I learned a great deal of commercial acumen during this role, and opened my eyes up first hand to a love of branding

Purchasing manager:- Managed purchasing and logistics of 5000+ SKUs with a stock-turn of 6 and line fill of over 80% striving for DIFOT. - Developed Billabong edition Nokia 3315 phone housing in collaboration with Boost Mobile and Billabong. Over 80K units sold for Christmas ‘02.- Developed key reporting measures and KPI’s for the product/purchasing departments, and functional operational procedures around these measurement devices. - Product management, determining new lines with quick turnaround to market launch. - Product design & development for aftermarket lines including: Licensed branded phone covers for the Australian Football League (AFL), Mossimo, Dicks House and others; Cell phone chargers and other fast moving items, packaging for retail products, packaging for shipping & logistics efficiencies. - Hands on experience with developing product with factories in China. - Managed all inbound freighting operations working with global freight forwarders to maximise efficiencies of air-sea freight; and cost of freight as a percentage of landed cost of goods. - A deep understanding of warehousing and logistics.