Leading development of the Adelphic UI (Viant's O&O DSP) which helps agencies, brands and other large media buyers engage with consumers across all devices and formats like mobile, desktop, TV, Digital Out of Home, Audio and more.My role includes:- Defining the roadmap and vision, writing product requirements documentation and leading development on the UI of the Adelphic platform.- Conducting UX research (user testing/interview sessions, surveys, etc.)- Managing a team of product managers and designers. Together we manage the development queue for a team of UI and data engineers.- Managing the rollout & marketing efforts of all new products and features.- Managing the QA of all new products and features.- Project managing the entire development lifecycle.- Leading training of all new products and features.Milestones:- Successfully took ownership of Adelphic DSP after it was acquired by Viant and key players left.- Upgraded code base of Adelphic platform from GWT to Angular.js which resulted in an increase of development speed by 2-3x.- Launched a complete redesign of the Adelphic platform that took it from the mid 2000s into the present day.- Improved dozens of workflows resulting in increased customer satisfaction and retention.- Launched campaign budget and creative flighting tools that streamline campaign setup and budget management.

Leading development of the Viant Advertising Cloud which enables marketers to manage their first party data, reach existing and new customers and measure the effectiveness of their advertising spend.My role includes:- Defining the roadmap and vision, writing all product requirements documentation and leading development on the Viant Advertising Cloud.- Managing a team of product managers and designers. Together we manage the development queue for a team of UI and data engineers.- Managing the rollout & marketing efforts of all new products and features.- Managing the QA of all new products and features.- Project managing the entire development lifecycle.- Leading training of all new products and features. Milestones:- Launched the Data Analytics Platform within the Ad Cloud.- Launched the Audience Builder tool within the Identity Management Platform.- Launched our Lookalike modeling tool within the Identity Management Platform.- Put processes and tools in place to ensure product iterations are released every 1-2 weeks.- Managed and completed the successful integration of the Adelphic platform (whom Viant acquired) into the Ad Cloud in ~2 months time.

Managed the first phase of the Viant Advertising Cloud. Owned the product lifecycle, roadmap and development of the Vindico Bid Manager, a programmatic media buying tool centered around buying quality, non-fraudulent, media across the web.Milestones:- Launched the Identity Management Platform, which allows marketers and brands to onboard, learn valuable insights, segment and serve ads to their existing customers.- Launched 5 new features within the Vindico Bid Manager and doubled revenue to more than $1MM/month. (Onboarding offline user data for use online, Video player size targeting, Website category targeting, ROI reporting, Interactive reporting dashboard.)

Owned the product lifecycle, development and roadmap as the User Data and Real Time Selling Product Manager.Milestones: - Completed five integrations with 3rd Party Data Management Platforms for both buying and selling user data which resulted in profits of more than $5MM/year.- Completed three integrations with Demand Side Platforms for selling media in real time which resulted in profits of more than $2MM/year.- Built and designed reporting suite to understand current user data and real time selling landscape to use for monitoring current activity, planning future products and identifying issues as they arise.- Responsible for making sure Viant was compliant with US and EU online privacy law.- Project managed a global ad server migration which cut development time by 30-50%.

Worked closely with critical stakeholders, including the UI design, engineering and customer service teams to bring multiple consumer facing products to market during Myspace’s beta relaunch.Milestones:- Co-managed the first phase of the sign-up process and first time user experience for the new Myspace with the goal of communicating Myspace’s new vision and focus while being easy to use and intuitive.- Launched the instant messaging product that included basic messaging functionality as well as a drag and drop feature to share music, videos and photos between users.- Appointed the Privacy Product Manager to ensure that end user privacy was at the forefront of design of all products that touched sensitive user data.

- Developed a suite of reporting tools used by upper management and the entire operations team on a daily basis, which resulted in time savings in up to 2-3 hours per day per person.- Trained operations team on new products launched by the engineering team.- Go to and first line of defense for all ad server issues before elevating to the engineering team.

- Pioneered the use of a 3rd party reporting tool (Tableau) to create and automate reporting that is still used today and has grown to over 100 specialized reports that are both internal and external facing.- Saved the company more than $3.5MM/year by creating reporting tools and processes to monitor and reduce waste spend.- Developed advanced knowledge of MySQL and database structure.

- Created client performance reports measuring the impact of the online campaigns.- Began learning and using MySQL to pull data more efficiently for client performance reports and network monitoring.

- Managed publisher support team.- Created process which is widely used today to eliminate waste impressions and generate revenue that otherwise would have been a complete loss.- Worked with product team to implement features in the ad server that improved workflow and efficiency.