Dave Treston Email & Phone Number

Burlington, Vt, Us

Burlington, Vermont, United States

Burlington, Vermont Area

Senior member of the agency’s Strategy team, serving clients primarily in the sustainable energy sector, including the New York State Energy Research & Development Authority (NYSERDA), National Grid, and Mass Save.Develop strategic plans for marketing and communication efforts supporting brand awareness campaigns and programmatic campaigns, including residential and commercial energy efficiency, energy management, and clean energy programs and initiatives. Construct communications plans, touchpoint recommendations, and messaging frameworks addressing all stages of the customer journey.Lead the design and execution of primary qualitative and quantitative research on behalf of the agency and the agency’s clients, including surveys, customer intercepts, in-depth interviews, mystery shopping, and creative testing.Develop and present insight and POV documents and white papers based on research findings.Manage relationships with research vendors and partners.Write creative briefs and engage creative teams in the development of communications deliverables.Write residential and commercial energy efficiency blog posts and sponsored content for our clients Mass Save and NYSERDA.Member of the agency’s B Corp team, which completes the triennial B Impact Assessment, finds ways to help KSV improve its B Impact Score, and engages employees at the agency to promote B Corp.Co-produce the agency’s award-winning KSV POV video series – featuring person-on-the-street style interviews with consumers sharing opinions on energy topics, including energy efficiency programs, renewable energy, smart home technology, and utility communication.Managed Client Service group interns.

Greater Philadelphia Area

Senior member of the brand strategy team, with B2C and B2B client experience spanning retail, healthcare, beverages, financial services, professional services, technology, and utilities industries. Clients include: Origlio Beverage, UnitedHealthcare, Ricoh, IKEA, Comcast SportsNet, Western Union, AmeriGas, and Philadelphia magazine.Designed and executed primary quantitative and qualitative research methodologies, including one-on-one interviews, focus groups, journaling exercises, survey research, and social media listening.Developed and presented strategic recommendations, including brand positioning, messaging, brand hierarchy, brand architecture, channel strategy, and tactical recommendations.Lead strategist on digital projects, developing digital strategy, content strategy, social media strategy, functional/technology requirements, and SEO recommendations.Wrote creative briefs and worked with creative teams during concepting and execution phases.Led Brownstein Group's measurement efforts, overseeing campaign analysis and reporting for many of our clients.Managed junior-level strategists and strategy interns.

The PARAGRAPH Project, Durham, NC. Prepared ethnographic research reports for consumer packaged goods and retail brands.Developed social media conversation reports for automotive and pharmaceutical brands.

Richmond, Virginia Area

Freelance project for the Boy Scouts of America Heart of Virginia Council, Richmond, VA.

Dallas/Fort Worth Area

Accounts: The Patrón Spirits Company, ArcLight Cinema, The Dallas Morning News, Three Forks Ranch, American Heritage Billiards, and a pitch for Big Lots.

Master Of Science, Brandcenter - Communication Strategy

Survived sixty weeks at one of the top advertising programs in the country in the Communication Strategy track.

Bachelor Of Arts, Communication, Marketing Management

Earned two degrees and made time for some side hustles. DJ at WUVT 90.7 FM and Producer/Director/Writer at VTTV Student Television.