For over 20 years, I have worked within local communities to support growth and connection. From working with SMBs to design their brand strategy to collaborating with cities like Detroit and Orlando to create connection while amplifying their cultural identity, I do so through the values and people that exist within them. We are naturally drawn to connect with people and brands that we identify with. That transfer of emotional connection is best done through storytelling. Stories have a powerful way in guiding people to understand what they’re being introduced to and whether or not they see themselves engaged moving forward. For brands and communities, they are designed with a purpose and made up of multiple human stories that exist within them. I work within brands and communities to uncover who those people are and how their stories matter to the overall narrative. I don’t just help you tell your story, I help you live it. To learn more about what I do, visit theorlandolife.com and soweo.com