• Advise and execute email marketing automation campaigns in accordance with existing brand standards to meet agreed upon KPI metrics.• Acquire and sanitize data from a variety of sources such as data warehouses or from individual sales representatives. All data is normalized and imported into a common CRM platform such as Salesforce or Zoho and linked to other marketing automation platforms to be used in various campaigns.• Work closely with customer Marketing Managers to create and execute automated marketing strategies.

• Establish and maintain department specializing in cross-channel marketing, web-to-print automated electronic catalogs and email marketing campaigns. Provide weekly and monthly reporting metrics to customers, management team and company owners.• Responsible for the hiring and development of department staff dedicated to assist sales associates with the education, sale, development, implementation, and support of various web-based cross-media campaigns and web-to-print catalogs.• Work closely with various customer merchant and business units to develop and manage their digital assets used in various promotions through the use of email campaigns, personalized URL landing pages, print collateral and social media marketing. Responsible for all aspects of timely campaign execution.• Assist internal sales team by developing and demonstrating various products internally and at customer appointments. Help to successfully cultivate a team selling approach. Coordinate, author and deliver responses to customers RFP within tight deadlines.• Create and/or update various marketing collateral including sell sheets, case studies, email campaigns and others to demonstrate capabilities to customers and lift sales. All marketing collateral was required to adhere to strict branding and content guidelines.• Research and/or implement various SaaS products that contributed to web-based automated workflow with customers and internal derpartments.

• Maintained Kodak Nexpress, and Xeikon 50D digital presses.• Distributed daily production volume, consumable usage, and other reports.• Implemented and maintained company network. Made all software purchasing decisions.• Trained and developed employee skillsets with operating various pieces of production and bindery equipment.• Established and grew prepress department’s knowledge of various VDP methods and software packages.• Established and documented digital workflow and job accounting procedures.• Used and/or researched a variety of VDP ans SaaS software packages including: Printable Technologies FusionPro, Printsoft PRES, Think121, XMPie, Pageflex, Personalizer-X, DesignMerge, and PrintShop Mail.• Developed internal processes in conjunction with local post office for CASS certification , NCOA sorting, and postal presorting. Educated internal staff and customers on these processes.

• Maintained and operated multiple Xerox, Oce, Xeikon, and Indigo printers.• Installed new equipment and software in coordination with various vendors while keeping these systems updated with new resources.• Set up jobs for print with variable data print programming involved.• Provided technical assistance and training to print department’s staff as well as other related departments.• Responsible for graphic design, layout, and troubleshooting files for production.• Helped implement a Print On Demand production workflow that incorporated VDP technology.