David Vuong, Cpa, Cma, Cm Email & Phone Number

Vancouver, British Columbia, Canada

Oversee all financial aspects of the Integrated Marketplace Initiative projects toensure that the financial reporting, budgets, forecasting, and variance analyses are completeand accurate

Accomplishments:• Stayed informed with the competitive landscape, market conditions and consumer insights to develop strategic marketing programs and to drive new customer acquisitions • Led and influenced 10+ cross-functional teams, supported their execution, monitored their performance to ensure the sum of individual plans achieved quarterly subscriber targets

Accomplishments:• Managed the Affiliate & DTC P&L through rate volume modeling and analysis for the purposes of budgeting, forecasting and long-term planning• Created, tracked, and maintained P&L, Cash Flow, and KPIs for new opportunities such as a sports betting information and entertainment partnership • Headed CRTC filings and other Regulatory commitments for Sportsnet properties

Accomplishments:• Enabled customers to self-serve through education, awareness and creating a frictionless end-to-end digital experience• Leveraged existing app functionality to deliver first ever in-app surprise & delight offer and first ever gamified experience engaging over 300K customers

Accomplishments:• Introduced the first ever Rogers First Rewards gamification and delivered best-in-class membership engagement exceeding Scene, in first year of the program• Drove executional excellence by leading 15 different teams to refocus Rogers First Rewards’ strategy to high value, engaged customers while delivering over $xxM in revenue benefit

Accomplishments:• Managed Residential (TV, Internet and Home Phone) strategies by analyzing customer-based data, financial data, demand trends, and industry dynamics to identify and action new pricing initiatives• Introduced new simplified bundle pricing strategies which included multi-product tiered discounting and bundle benefits while providing annual discount savings of $xM

Accomplishments:• Led Finance in business case development for new product plans and extensions including deep dives on Internet usage behaviour which has led to speed/usage changes and new tier structures• Managed online advertising revenue by preparing forecasts, validating impressions, click through, and CPM metrics, and ensuring the vendor was compliant

Accomplishments:• Created new in-stock measures which redefined store presentation requirements and exceeded turnover targets• Managed product flow projects to improve financial results and provide sustainable operational improvements which included reducing the Special Order process turnaround time by 35 hours/week

Toronto

Accomplishments:• Administer and processed the Ontario Savings Bonds Campaign and Saskatchewan Wheat Pool Inc. Rights Offering with 100% accuracy and compliance • Created an excel program that improved the auditing process and decreased the administrative workflow by two hours

Chartered Marketer, Cm

Cpa, Cma

Bachelor Of Commerce (Bcom), Specialist In Commerce And Finance, Major In Economics