David Waddington, Ph.D. is a Co-Founder, Senior Vice President and Head of Research at The Information Difference. He possess expertise in master data management, business intelligence, data warehousing, information management, business process and 30 more skills. He is proficient in Dutch. Colleagues describe him as "The phrase "a gentleman and a scholar" could have been coined for Dave Waddington. Mannered, gentile, incredibly knowledgeable about systems and information architectures, master data management and other business process concerns, Dave was impressive as a practice leader, researcher and provider of guidance in all matters bearing on organizational performance management. I recommend him highly." and "Dave has a rare blend of extensive business understanding and deep technical knowledge. His very successful career at Unilever gives him excellent insight into the issues faced by major corporations, and he has a thorough understanding of the strengths and weaknesses of the technologies available to address those issues. I would also add that Dave is a man of great integrity."