Dave Waldrum Email & Phone Number

Toronto, On, CA

• Kismet is an artificial intelligence ("AI") company that empowers mobile brands and agencies to acquire and retain high-value mobile app users at scale. We are fully transparent, fraud-free, and deliver a precise view.
• Created and managed teams, procedures, products, and services that were in line with the company's strategic goals.
• Established the strategic direction of the company's technology goals, and helped the team execute this strategy in collaboration with company leadership.
• Worked directly with clients, providing both sales support and help with client management
• Managed multiple cloud infrastructure accounts
• Worked with various government agencies for funding acquisition and governmental support including SRED, IRAP and Mitacs

Toronto, Ontario, CA

• Developed Real Time Bidding platform in Python and Django with DRF providing the REST API, and Angular 1.5 for the front end
• Processing over 150,000+ bid requests per second and handling multi-million-dollar ad spend per month for fortune 500 clients
• Designed a company hierarchy system to allow various types of companies to utilize the interface is different ways, including internal companies, ad agencies and individual advertisers.
• Developed contextual targeting system using sentiment analysis and named entity recognition to target individual web pages
• Extensive targeting and retargeting capabilities including device hardware and software, demographics, contextual, third-party integrations and geo targeting
• Integrated Mapbox and custom interface to allow hyper local targeting, do forward and reverse geocoding and DMA/Postal code targeting

• Developed Real Time Bidding platform in PHP, currently processing over 100,000+ bid requests per second on standard Amazon servers
• Developed an extensive targeting system for matching advertising campaigns to bid requests, targeting browsers, language, geo-location down to local polygons, device hardware and software, language and many other.
• Developed retargeting system
• Designed and developed the entire front end for both administration and client interfaces
• Designed and implemented custom daemons for the RTB platform, using RabbitMQ and ZMQ for server-to-server communication
• Developed custom HHVM modules for the platform in C

Toronto, Ontario, CA

• Developed a self-serve platform for deploying sharing widgets to websites, including incentivizing shares with contests, coupons and other rewards
• Responsible for all design work including site design, and widget development
• Implemented share tracking with Facebook, Twitter, Google+ and other social networks

• Designed and developed numerous web based projects
• Developed $1,500,000 warehousing system for fulfillment center in PHP, including order processing, pick and pack, shipping, Canada Post integration, and customer service modules
• Managed technical infrastructure for one of the world’s largest travel clubs and developed email and ad management system and affiliate software
• Worked with numerous affiliate programs, both as an advertiser and publisher, during which I managed a multi-million dollar AdWords/Overture campaign.
• Maintained top 5 rankings on Google in the travel industry and other key industries for competitive single and multi-word key phrases
• Developed various analytics and testing solutions for increasing ad CTR’s and conversion rates on landing and order pages, including A/B split testing, multivariate testing and Taguchi DOE.