Dave Waldrum Email & Phone Number

Toronto, On, Ca

Kismet is an artificial intelligence ("AI") company that empowers mobile brands and agencies to acquire and retain high-value mobile app users at scale. We are fully transparent, fraud-free, and deliver a precise view of the consumer through technology. Always mobile-first, we deliver transparency, brand safety, and ROAS to our partners…guaranteed! We are mobile marketers who have spent decades at the forefront of technology, innovation, and industry developments and help advertisers not only keep up but to find smarter, fraud-free ways of reaching their audience. We have helped hundreds of satisfied clients do just that.• Created and managed teams, procedures, products, and services that were in line with the company's strategic goals.• Established the strategic direction of the company's technology goals, and helped the team execute this strategy in collaboration with company leadership.• Worked directly with clients, providing both sales support and help with client management• Managed multiple cloud infrastructure accounts • Worked with various government agencies for funding acquisition and governmental support including SRED, IRAP and Mitacs• Managed compliance of the company with various industry regulations• Managed numerous third-party integrations for our platform • Oversaw development of new platform and migration of project interfaces, reporting infrastructure and backend• Oversaw critical infrastructure/performance monitoring, and disaster recovery plans• Aligned regularly with the team leads of the organization and provided support where needed• Helped technically resolve challenges, architect solutions to complex ad-tech challenges and promoted high performance, quality code Technologies: React, Hasura, NestJS, NX, Netlify, Github Actions, AWS Kubernetes, Cloudfront, CloudTrail, Datadog, GraphQL, Typescript, PostgresSQL, Golang, Protobuf

Toronto, Ontario, Ca

• Developed Real Time Bidding platform in Python and Django with DRF providing the REST API, and Angular 1.5 for the front end• Processing over 150,000+ bid requests per second and handling multi-million-dollar ad spend per month for fortune 500 clients• Designed a company hierarchy system to allow various types of companies to utilize the interface is different ways, including internal companies, ad agencies and individual advertisers.• Developed contextual targeting system using sentiment analysis and named entity recognition to target individual web pages • Extensive targeting and retargeting capabilities including device hardware and software, demographics, contextual, third-party integrations and geo targeting• Integrated Mapbox and custom interface to allow hyper local targeting, do forward and reverse geocoding and DMA/Postal code targeting• Integrated custom Factual integration, first to ever integrate Factual directly into platform• Creative uploading features including hard creatives, Rich Media, MRAID and video uploading including VAST tags• Designed and built a User Store using DynamoDB and Kafka to process millions of users and track and store information to tie users from various platforms using RTB User Syncing and Cookie Syncing, tracking ad impressions, clicks and conversions and allow retargeting based upon this data• Designed and built a trigger system to automatically build retargeting lists based upon previous actions taken by the users• Designed and built a pixel system to allow clients to trigger updates to retargeting lists, and trigger conversions on clicks using pixels placed on external sites or through server-server mechanisms.

• Developed Real Time Bidding platform in PHP, currently processing over 100,000+ bid requests per second on standard Amazon servers• Developed an extensive targeting system for matching advertising campaigns to bid requests, targeting browsers, language, geo-location down to local polygons, device hardware and software, language and many other targeting attributes• Developed retargeting system• Designed and developed the entire front end for both administration and client interfaces• Designed and implemented custom daemons for the RTB platform, using RabbitMQ and ZMQ for server-to-server communication• Developed custom HHVM modules for the platform in C• Designed and implemented a programmatic bidding engine for increasing ROIs for advertisers

Toronto, Ontario, Ca

• Developed a self-serve platform for deploying sharing widgets to websites, including incentivizing shares with contests, coupons and other rewards• Responsible for all design work including site design, and widget development• Implemented share tracking with Facebook, Twitter, Google+ and other social networks

• Designed and developed numerous web based projects• Developed $1,500,000 warehousing system for fulfillment center in PHP, including order processing, pick and pack, shipping, Canada Post integration, and customer service modules• Managed technical infrastructure for one of the world’s largest travel clubs and developed email and ad management system and affiliate software• Worked with numerous affiliate programs, both as an advertiser and publisher, during which I managed a multi-million dollar AdWords/Overture campaign.• Maintained top 5 rankings on Google in the travel industry and other key industries for competitive single and multi-word key phrases• Developed various analytics and testing solutions for increasing ad CTR’s and conversion rates on landing and order pages, including A/B split testing, multivariate testing and Taguchi DOE.