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Solutions-driven leader with expertise in directing all aspects of hi-end product sales within the fashion and CPG industries. Competent administrator of CRM platforms including Salesforce and HubSpot. Expert in sales and trade show management, market analysis, forecasting, brand building, product development. Bi-lingual in English and Spanish.
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Director Of SalesImperia Caviar Llc Dec 2018 - PresentLos Angeles, California, UsWe sustainably farm and distribute the world's finest caviar at a fraction of the cost. Want to learn more? Please visit us at www.imperiacaviar.com. For wholesale opportunities or special events, contact me at david@imperiacaviar.com -
PresidentUsaccessories Sep 1995 - PresentWashington, District Of Columbia, UsEstablished California corporation as independent sales, marketing, and product development contractor. -
Director Of SalesDominie Luxury Jul 2015 - Dec 2018Beverly Hills, Ca, UsManaged the establishment and operations of permanent showrooms in key U.S. cities, while directing the activities and performance of sales teams throughout the U.S. Created brand campaigns that achieved grand objectives and goals, while using strategic thinking to build detailed sales and revenue generation plans and tactics.• Built and cultivated new and profitable business partnerships in the prime-time TV market.• Structured a network of priority revenue categories, to include corporate awards/promotions, resorts/casinos, sports team licensing, gifts/fashion, and the off-price industry.• Led initiatives that more than quadrupled sales in Q3 and Q4 ’16 from same period one year earlier.• Engaged with PR firm to seek hi-yield brand advertising and promotion; recently landed product lines on Oprah Winfrey’s “O” List with permanent feature at Oprah.com (“O” Store). -
Sales ExecutiveGeneral Trading Group Oct 2013 - Jul 2015Drove all aspects of sales and international account management processes with a focus on increasing sales volume. Secured domestic and international accounts for the handbag collections produced under the company’s VIETA brand. Collaborated with management team to develop and implement plans for international sales and strategies designed to achieve rapid growth.• Broadened base of international accounts in Mexico, the Middle East, and Australia/New Zealand resulting in a 20% increase in international sales in 2014.• Identified new market opportunities and devised creative strategies to enter those markets.• Built business with prime-time talk, news and lifestyle TV shows totaling $500K+ in sales within six-months.• Introduced company’s OEM capabilities to new fashion brand; partnered in developing a patent-pending utility bag with an initial production rate of 10,000 units.• Consistently averaged $50K/month in overstock sales via distributors, e-commerce flash sales, and clearance outlets.
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International Account ExecutiveThe California Bag, Llc May 2011 - Jul 2013UsManaged the sourcing, identification and acquisition of new international markets to increase sales, promote product lines, and bolster revenues for leading brands such as Ed Hardy, Christian Audigier, Buffalo, and Bebe. Drove all aspects of product positioning and sales, account management, product assortment and brand building within key regional and national department stores.• Built a vast network of international accounts, from brick & mortar and e-commerce retailers to distributorships and agent representatives; resulted in a 15-20% dollar increase in sales month after month.• Led the establishment of major accounts for Bebe handbags in Latin America and Southeast Asia.• Consistently achieved total, comp and net sales targets, while developing and implementing key sales and marketing strategies in support of new introductions and product category initiatives.• Delivered recommendations and drove seasonal markets; provided feedback on division plans and account level plans, while handling order management processes.• Managed older inventory clearance strategies, while still ensuring the highest possible net profit margins; sold off $65K in clearance inventory at a 40% net profit margin just weeks into the job.• Achieved $1M+ in sales by positioning brands with international shopping clubs and TV shopping channels.• Generated a 1,000 door-$200K opening order for Ed Hardy backpacks at CVS. -
Director Of MarketingBorabora Jewelry, Inc. Feb 2010 - May 2011UsHired to establish and oversee all U.S. sales and marketing initiatives for one of the world’s largest suppliers of cultured freshwater pearls and pearl jewelry. Responsible for building a high-powered American sales team while respecting Chinese company culture and corporate values.• Organized all aspects of trade show exhibition, directing custom booth creation, shipping and labor services, and promotion utilizing only 50-60% of allowable expense budget.• Bridged all key departments – IT, design, sales and marketing, building a strong, efficient office network.• Landed a much sought after major retail account in my first month with the company, resulting in immediate cash flow and very profitable monthly clearance of non-moving inventory.• Acquired a major Home Shopping TV Network account, launching our brand before millions of regular viewers, creating a new stream of sales revenue.• Directed all phases of new product catalog, writing ad copy, handling layout and design, and sourcing graphic arts, photography, and printing tasks coming in under a very tight budget and deadline. -
Senior Vice President, Sales & MarketingMarvin Industries, Inc. Oct 2005 - Jan 2010Directed and oversaw all aspects of sales, marketing, and the increasing of market share and exposure via a broad-based marketing approach. Identified/evaluated target markets, created and proposed marketing strategies, and successfully launched a unique jewelry line in partnership with Avon that resulted in over $5M in sales within three months.• Built and established corporate showrooms in Los Angeles and New York, hiring and managing sales teams and creating sales incentive programs thus increasing sales revenue by 600%.• Reduced departmental overhead spending by 50% through in-depth analysis of sales received against travel and trade show expenditures.• Devised and laid out a high impact on-air product line presentation strategy for QVC; resulted in an 85% sell-thru of inventory in only two minutes.• Collaborated with key members of the technical, creative and marketing departments in proposing a new retail division to world’s largest crystal jewelry retailer.• Interfaced with QA personnel from major retail chains to ensure all required product safety tests were completed and standards were met in order to build and maintain the company’s reputation for quality.
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Director Of Marketing & Product DevelopmentAcme Accessories, Inc. Oct 1995 - Jun 2005Directed all aspects of sales, marketing and product development, to include the design, development and launch of marketing and sales campaigns, promotions, and fundraisers, while partnering with design team to create innovative fashion accessory and gift items for private label programs.• Built and maintained an account base of more than 50 major chains and department stores throughout the U.S. and Canada totaling more than $10M in annual sales. • Traveled frequently to Asia/China to meet with factory executives and source new products/trends.• Drove an additional $4M+ in annual sales via the development of licensed and non-licensed watches and clocks for partner company.• Set-up direct marketing and fulfillment operations via high-profile catalog and magazine advertising for new division, building brand recognition and loyalty.• Established Hong Kong showroom resulting in a three-fold increase in international sales and a 20% increase in company sales overall; established distributorship in Mexico, generating $2M+ in annual sales.
David Wernick Skills
David Wernick Education Details
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Uc San DiegoEnglish Literature -
U.C. San DiegoSpanish Language And Literature
Frequently Asked Questions about David Wernick
What company does David Wernick work for?
David Wernick works for Imperia Caviar Llc
What is David Wernick's role at the current company?
David Wernick's current role is Business Development Executive.
What is David Wernick's email address?
David Wernick's email address is dw****@****epc.com
What is David Wernick's direct phone number?
David Wernick's direct phone number is +181865*****
What schools did David Wernick attend?
David Wernick attended Uc San Diego, U.c. San Diego.
What are some of David Wernick's interests?
David Wernick has interest in Casinos, Grandkids, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Watching Basketball.
What skills is David Wernick known for?
David Wernick has skills like Product Development, Strategic Partnerships, Fashion, Sales, Brand Management, Marketing, Jewelry, Leadership, E Commerce, Retail, Strategic Planning, Management.
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