David Wernick Email & Phone Number

Los Angeles, California, US

We sustainably farm and distribute the world's finest caviar at a fraction of the cost. Want to learn more? Please visit us at www.imperiacaviar.com. For wholesale opportunities or special events, contact me at david@imperiacaviar.com

Washington, District OF Columbia, US

Established California corporation as independent sales, marketing, and product development contractor.

Beverly Hills, CA, US

• Managed the establishment and operations of permanent showrooms in key U.S. cities, while directing the activities and performance of sales teams throughout the U.S. Created brand campaigns that achieved grand.
• Built and cultivated new and profitable business partnerships in the prime-time TV market.
• Structured a network of priority revenue categories, to include corporate awards/promotions, resorts/casinos, sports team licensing, gifts/fashion, and the off-price industry.
• Led initiatives that more than quadrupled sales in Q3 and Q4 ’16 from same period one year earlier.
• Engaged with PR firm to seek hi-yield brand advertising and promotion; recently landed product lines on Oprah Winfrey’s “O” List with permanent feature at Oprah.com (“O” Store).

• Drove all aspects of sales and international account management processes with a focus on increasing sales volume. Secured domestic and international accounts for the handbag collections produced under the company’s.
• Broadened base of international accounts in Mexico, the Middle East, and Australia/New Zealand resulting in a 20% increase in international sales in 2014.
• Identified new market opportunities and devised creative strategies to enter those markets.
• Built business with prime-time talk, news and lifestyle TV shows totaling $500K+ in sales within six-months.
• Introduced company’s OEM capabilities to new fashion brand; partnered in developing a patent-pending utility bag with an initial production rate of 10,000 units.
• Consistently averaged $50K/month in overstock sales via distributors, e-commerce flash sales, and clearance outlets.

US

• Managed the sourcing, identification and acquisition of new international markets to increase sales, promote product lines, and bolster revenues for leading brands such as Ed Hardy, Christian Audigier, Buffalo, and.
• Built a vast network of international accounts, from brick & mortar and e-commerce retailers to distributorships and agent representatives; resulted in a 15-20% dollar increase in sales month after month.
• Led the establishment of major accounts for Bebe handbags in Latin America and Southeast Asia.
• Consistently achieved total, comp and net sales targets, while developing and implementing key sales and marketing strategies in support of new introductions and product category initiatives.
• Delivered recommendations and drove seasonal markets; provided feedback on division plans and account level plans, while handling order management processes.
• Managed older inventory clearance strategies, while still ensuring the highest possible net profit margins; sold off $65K in clearance inventory at a 40% net profit margin just weeks into the job.

US

• Hired to establish and oversee all U.S. sales and marketing initiatives for one of the world’s largest suppliers of cultured freshwater pearls and pearl jewelry. Responsible for building a high-powered American sales.
• Organized all aspects of trade show exhibition, directing custom booth creation, shipping and labor services, and promotion utilizing only 50-60% of allowable expense budget.
• Bridged all key departments – IT, design, sales and marketing, building a strong, efficient office network.
• Landed a much sought after major retail account in my first month with the company, resulting in immediate cash flow and very profitable monthly clearance of non-moving inventory.
• Acquired a major Home Shopping TV Network account, launching our brand before millions of regular viewers, creating a new stream of sales revenue.
• Directed all phases of new product catalog, writing ad copy, handling layout and design, and sourcing graphic arts, photography, and printing tasks coming in under a very tight budget and deadline.

• Directed and oversaw all aspects of sales, marketing, and the increasing of market share and exposure via a broad-based marketing approach. Identified/evaluated target markets, created and proposed marketing.
• Built and established corporate showrooms in Los Angeles and New York, hiring and managing sales teams and creating sales incentive programs thus increasing sales revenue by 600%.
• Reduced departmental overhead spending by 50% through in-depth analysis of sales received against travel and trade show expenditures.
• Devised and laid out a high impact on-air product line presentation strategy for QVC; resulted in an 85% sell-thru of inventory in only two minutes.
• Collaborated with key members of the technical, creative and marketing departments in proposing a new retail division to world’s largest crystal jewelry retailer.
• Interfaced with QA personnel from major retail chains to ensure all required product safety tests were completed and standards were met in order to build and maintain the company’s reputation for quality.

• Directed all aspects of sales, marketing and product development, to include the design, development and launch of marketing and sales campaigns, promotions, and fundraisers, while partnering with design team to create.
• Built and maintained an account base of more than 50 major chains and department stores throughout the U.S. and Canada totaling more than $10M in annual sales.
• Traveled frequently to Asia/China to meet with factory executives and source new products/trends.
• Drove an additional $4M+ in annual sales via the development of licensed and non-licensed watches and clocks for partner company.
• Set-up direct marketing and fulfillment operations via high-profile catalog and magazine advertising for new division, building brand recognition and loyalty.
• Established Hong Kong showroom resulting in a three-fold increase in international sales and a 20% increase in company sales overall; established distributorship in Mexico, generating $2M+ in annual sales.

Bachelor’S Degree, English Literature

Spanish Language And Literature