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Senior Operating and Business Development Executive with an extensive track record of driving dramatic growth for technology companies that enable digital transformation. Held executive leadership positions with three start-ups that experienced successful exits including, most recently, ThingWorx, an Internet of Things (IoT) pioneer. Innovator with proven ability to strategically re-engineer technology businesses of all sizes, accelerating growth for Enterprise, Industrial, and IoT software and solutions companies. Motivating leader of sales, business development, and marketing organizations with a successful individual record of recruiting, developing and growing large, multi-national accounts.Career accomplishments:• Re-engineered the sales and customer engagement process at MachineMetrics to focus on larger enterprise accounts, resulting in 3X+ revenue growth during the period where I served as VP Business Development.• At the request of investors, served as interim CEO for Fischer Block, re-engineering the company’s strategy, positioning, and customer engagement model. This drove the closing of multiple new customers in a five-month period which facilitated bridge funding and a Series A round.• Led the global Telco Operator partner recruitment team for PTC, driving over $3M in new logo wins which included Elisa, Etisalat, Vodafone, Entel, Telefonica, NTT, and Spark New Zealand.• Designed the ThingWorx partner program and ecosystem while simultaneously recruiting and managing strategic partners, which led to the ultimate acquisition of the company by PTC.• Spearheaded effort to re-position Lighthammer as an industrial application platform supplier while recruiting key strategic accounts such as PepsiCo and Merck, resulting in the acquisition of the company by SAP.• Created and led the Manufacturing Solutions organization within Invensys (now Aveva/Schneider Electric) that generated over 50% in year-over-year growth over a two-year period.• Designed and managed the Wonderware (now Aveva/Schneider Electric) Strategic Account program resulting in license revenue at key accounts more than doubling and exceeding $10M.• As a company principal at Soft Systems Engineering, recruited and developed key strategic accounts and partners that led to the acquisition of the company by Wonderware.Leadership: Revenue Generation, Strategy, Business Development, Marketing, Strategic Account Development, Partner Recruitment, Business Line ManagementTechnologies: AI, IoT, IIoT, MES, SCADA, Enterprise Software
The David Westrom Group
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PrincipalThe David Westrom GroupPhiladelphia, Pa, Us
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PrincipalThe Westrom Group Sep 2024 - PresentThe Westrom Group offers a range of fractional Go to Market (GTM) services which include Marketing, Business Development, Sales, and Partner Development for software and technology companies focused on Industrial Data Operations, Industrial AI, Internet of Things (IoT), and Business Intelligence.
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Vp SalesTwinthread Jan 2022 - Aug 2024Charlottesville, Va, UsGlobal sales responsibility for TwinThread, the industry leader in Industrial Artificial Intelligence (AI) software solutions for process manufacturers. Transitioned TwinThread from an exclusive partner channel sales model to a hybrid direct sales and strategic partner model. • Built a direct sales team focused on medium to large enterprise accounts.• Exceeded 2022 quota driving a 100%+ increase in sales.• Drove repositioning around an Industrial AI platform versus a Predictive Analytics Solution. -
Vp Business DevelopmentMachinemetrics Jan 2019 - Jan 2022Easthampton, Massachusetts, UsDrove the transitioning of the Sales and Business Development organizations to focus on medium and large enterprise customer targets through the creation of a strategic account sales program and the development of a global partner program and ecosystem.• Recruited Teradyne as a customer, facilitating Series B funding round.• Exceeded quota and drove a 300%+ increase in revenue through the recruitment of key new logo accounts. -
PrincipalThe Westrom Group Apr 2016 - Dec 2018Executive Management, Business Development, Digital Transformation, Marketing and Sales consulting services focused on Internet of Things (IoT) and Enterprise Software companies. Engagements, both part and full time, include the following:• Interim EVP Sales and Marketing for Microshare, a start-up IoT data sharing platform company.• Advisory Partner at Momenta Partners.• Interim CEO for Fischer Block, a West Chester, PA based IoT edge device start-up company. • Interim SVP Business Development for Glassbeam, a Santa Clara, CA based IoT Data Transformation and Analytics start-up company. Created a new customer engagement model focused on delivering IoT solutions to the Medical Device market. Closed major deals with Novant Health and GE Healthcare.
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Svp Business DevelopmentThingworx, A Ptc Business Jan 2014 - Jan 2016Boston, Massachusetts, UsLed direct and indirect teams in recruiting and managing global partners for the ThingWorx Internet of Things (IoT) and Machine-to-Machine (M2M) business unit of PTC. Also responsible for developing strategic global Telco partners and managing sales operations for the Asia Pacific region. Represented PTC/ThingWorx as a speaker and thought leader at multiple IoT industry events. -
Vp Business DevelopmentThingworx, A Ptc Business Apr 2011 - Jan 2014Boston, Massachusetts, UsLed Global Business Development group along with EMEA and Asia Pacific sales operations for an Internet of Things (IoT) application enablement software platform start-up company.• Recruited and managed strategic System Integrator and Telco Operator partners including CSC, Ericsson, Tech Mahindra, Infosys, Verizon, DoCoMo, and Telenor.• Managed Sales Operations in EMEA, establishing channel partners, generating a $5M+ pipeline, and closing several major orders before company expanded and region was transitioned in 2013.• As part of the executive team, drove company strategy, positioning, and messaging in a rapidly emerging new market.• Recruited and developed the PTC account which led to the acquisition of ThingWorx. -
Vp Strategy & Business DevelopmentBl Healthcare Jul 2008 - Dec 2010Foxboro, Massachusetts, UsLed Corporate Strategy, Sales, and Marketing at a next gen remote patient healthcare monitoring start-up. • Negotiated and closed key OEM deals resulting in $5M+ revenue commitments.• Recruited Verizon Wireless as a strategic partner and channel to market, resulting in a $1M+ strategic investment in BL Healthcare. -
Global Account ExecutiveSap Aug 2005 - Jun 2007Walldorf, Bw, DeGlobal Account Executive for Large Enterprise Chemical Customers in the Northeast United States.• Closed major deals with Chemtura, IFF, and ICI that totaled over $9M.• Exceeded quota by more than 100% in 2005 and was selected for the SAP Winners’ Circle Award for top sales performance. -
Vp Strategic Accounts And Business DevelopmentLighthammer Software Jan 2004 - Aug 2005UsCreated strategic account program and associated sales processes while simultaneously recruiting multiple strategic accounts including Merck and PepsiCo. As part of the Lighthammer executive management team, participated in the development of the SAP alliance and ultimate sale of the company to SAP. -
Senior Vice PresidentInvensys Jan 2001 - Dec 2003London, United Kingdom, GbSenior Vice President, Enterprise Integration Strategy and Invensys Manufacturing Solutions (2003)Tapped by the CEO of Invensys to lead a cross-functional strategic team chartered to evolve Invensys to a solutions-based business model (while continuing as the head of IMS). • Developed and delivered solutions to market while driving extensive customer validation efforts with all Invensys divisions by defining processes, methodologies, and organizational design.• Increased Invensys annual sales pipeline by $200M by establishing a global key accounts program and applying the Enterprise Integrated Strategy to targeted industries and customers.Senior Vice President and General Manager, Invensys Manufacturing Solutions (IMS) (2001 – 2003)Led the IMS business unit of the Wonderware Group, which delivered global product development, sales, implementation, and support for technology products and services. Products included Wonderware's Batch and MES offerings. The organization’s 100+ staff were located in the US and Canada. • Increased revenue by over 50% to $43M in FY 2003. Re-allocated resources from mature product feature development to revenue generating activities. -
Vice President SalesPavilion Technologies Apr 1998 - Nov 2000Austin, Texas, UsLed Pavilion global sales organization with 17 direct reports along with an international distribution channel. -
Director Strategic AccountsWonderware Jun 1995 - Apr 1998Lake Forest, Ca, UsCreated and managed Global Strategic Account Program for Wonderware. -
Vice President Business DevelopmentSoft Systems Engineering (Sse) Jan 1992 - Jun 1995Global marketing and sales responsibility for start-up Industrial Software Company. Developed partnerships that led to eventual sale of company to Wonderware.
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Global Account ExecutiveAsea Brown Boveri Jan 1988 - Jan 1992Zurich, Zh, Ch -
Sales Engineer- Ge Technical Marketing ProgramGe 1984 - 1986Boston, Ma, Us
Dave Westrom Skills
Dave Westrom Education Details
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University Of MarylandMechanical Engineering
Frequently Asked Questions about Dave Westrom
What company does Dave Westrom work for?
Dave Westrom works for The David Westrom Group
What is Dave Westrom's role at the current company?
Dave Westrom's current role is Principal.
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What is Dave Westrom's direct phone number?
Dave Westrom's direct phone number is (800) 756*****
What schools did Dave Westrom attend?
Dave Westrom attended University Of Maryland.
What skills is Dave Westrom known for?
Dave Westrom has skills like Strategy, Enterprise Software, Start Ups, Business Development, Business Strategy, Strategic Partnerships, Management, Product Management, Solution Selling, Go To Market Strategy, Cross Functional Team Leadership, Crm.
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