About LRN:LRN's mission and purpose is to inspire principled performance and help people around the world do the right thing. Since 1994, LRN has worked to propel organizations forward with the partnership, knowledge, and tools to build ethical culture. More than 2,800 companies and tens of millions of learners worldwide utilize LRN services and take LRN e-learning courses to help navigate complex regulatory environments and foster ethical, responsible, and inclusive cultures. In partnership with LRN, companies translate their values into concrete corporate practices and leadership behaviors that create sustainable competitive advantage. By acting upon shared values, companies and their people find the means to outbehave and outperform.About the role: -Winner of “Customer Advocacy MVP of the Year in 2023” through the Customer Marketing Alliance-Launched and developed LRN co:lab, our first client community, which maintained a membership of more than 850 clients with 80%+ engagement. Winner of 2 BAMM!E awards through Influitive for “Best Branded Hub” and “Best Impact on Retention” -Led administration, analysis, and reporting of Net Promoter, Client Effort, and Client Satisfaction scores-Owned and maintained 5 different global client advisory boards covering product, content, and design-Co-produced 4 seasons of LRN’s Principled Podcast, serving as a talent scout, script writer, and host-Developed and promoted client-focused content (blog posts, testimonials, case studies, webinars, etc.) -Wrote, organized, and submitted clients for external awards including winning 11 Brandon Hall awards-Managed team responsible for all events, including roundtables, webinars, 3rd party conferences, community focused live events, and internal meetings.

About MedHub: MedHub is the leading provider of health care education management solutions for graduate and undergraduate medical education, and advanced practice health care institutions. Its solutions are used by more than 800 organizations to address the complex tasks and interactions between students, educators, programs and institutions, allowing for continuous improvements that increase accuracy, efficiency and ease of operation across the health care education enterprise. About the role: -Responsible for brand strategy, positioning, and all external communications-Oversaw entire marketing team, technology stack, and budget-Managed lead generation through a blended strategy of content, events, web optimization, media, & search-Led sales enablement with the creation of collateral, battlecards, custom playbooks, and tracking tools-Coordinated the return of the MedHub User Conference-Partnered with product, sales, and other teams on market research

About WatermarkWatermark’s mission is to put better data into the hands of administrators, educators, and learners everywhere in order to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence platform, Watermark supports institutions in developing an intentional approach to learning based on data they can trust. For more information, visit www.watermarkinsights.com. About the role: -Led administration, analysis, and reporting of Net Promoter, Client Effort, and Client Satisfaction scores-Managed client advisory groups (the Knowledge Ambassadors) and reported key findings to product teams-Developed and promoted client-focused content (blog posts, testimonials, case studies, webinars, etc.)-Created client resources to support implementation and account management teams-Oversaw registration and content for Watermark Engage, our annual user conference (500+ attendees)-Responsible for client inquiry generation with a focus on webinars, media purchases, and email marketing-Wrote press releases and developed media strategy – built relationships with strategic media contacts-Developed conference presentations, ads, bag inserts, and related content

About WatermarkWatermark’s mission is to put better data into the hands of administrators, educators, and learners everywhere in order to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence platform, Watermark supports institutions in developing an intentional approach to learning based on data they can trust. For more information, visit www.watermarkinsights.com. As the Senior Marketing Manager for Client Advocacy, I lead our strategy for interactive webinars, develop conference presentations, guide our external media purchases, and create both internal & external collateral. I also contribute with email marketing, PR campaigns, social media, and other content development. My favorite part of the job is interacting with our incredible clients who are just as passionate about improving educational quality and helping students reach their goals as I am.

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC's large scale conferences are market leading “must attend” events for their respective industries. In my role as the Partnership & Collaboration Manager, I collaborate with sponsors and vendors to help organizations reach their target market. I accomplish this goal by formulating communications strategies, analyzing promotional opportunities, and connecting people to the right resources. I specialize in creating targeted marketing strategies through partnerships, PR campaigns, affiliate marketing, email marketing, SEO, and other forms of social media. I am focused on driving web traffic and generating high quality, in-bound leads through content marketing.

Rasmussen College is committed to supporting the communities that we serve. As a Community Development Manager, I elevated Rasmussen's brand image by forming strategic relationships, managing outreach, identifying local marketing opportunities, creating social media campaigns, and generally driving interest in the college. I was responsible for business development by building partnerships and co-branding opportunities with local businesses. My connections to the community helped me understand and relay consumer insights back through the organization (this involves a lot of internal, cross-functional communication with teams across the college, particularly our digital team). This data drove our involvement with community events/sponsorships and helped us create relevant programming for our B2B and B2C clients (i.e. degree programs and customized training solutions). I was successful in this role because I have an eye for the bigger picture, and am able to articulate scalable opportunities.Locally, I managed marketing and promotional budgets at our Bloomington campus and was responsible for negotiating event contracts, maximizing promotional budgets, and managing vendor relationships. I also designed social media, text message, and email marketing campaigns for B2B and B2C audiences which resulted in year-over-year growth at our events.

Student Paths creates and distributes a high school curriculum sponsored by post-secondary options that is designed to help students find their way after high school. In this role, I was responsible for increasing the product's reach in our existing markets and kick-starting new markets. I achieved this by building and maintaining strong relationships with state boards of education, school districts, high school administrators, high school teachers and state education associations.I was also responsible for driving product utilization to help clients maximize the benefits of our program. Compliance was achieved by engaging clients through phone calls, face-to-face meetings, “webinars,” e-newsletters and other communication strategies.In addition, I also delivered presentations at over 30 professional conferences, including:-American School Counselors Association Annual Conference-National Career Pathways Network Annual Conference-National Orientation Directors Association Region 5 Conference

Access Vitality was a small marketing firm that I created with a couple of colleagues. We specialized in guerilla marketing campaigns. In my position, I was responsible for business development and the execution of our events. We represented more than 30 brands in the Twin Cities area with the goal of increasing brand awareness and sales. Each campaign was synergistic with our client's existing marketing strategies. I also produced creative materials for clients including press releases, website copy, brochures, and sponsorship packets.