Dave Whipple Email & Phone Number

Portland, Oregon Area

I’m responsible for leading and developing an integrated digital brand presence to advance TriMet’s mission. This role blends marketing, communications, design and technology expertise in shepherding the agency’s website/app development, social media, content management and user experience (UX) design activities.MARKETING COMMUNICATIONS: I develop and implement marketing communication strategies and manage programs, campaigns and initiatives that improve the customer experience, grow ridership and increase support for TriMet in the community. - Grew TriMet’s social media presence to maximize reach and engagement, contributing to sustained high job-approval ratings even during a recession and a pandemic. - Developed an innovative and cost-effective engagement program called “Riders Club,” which is now one of the agency’s top communications channels with more than 60,000 members. - Led integrated marcom for many high-profile product launches, including MAX Orange Line and Tilikum Crossing Bridge (2015), Hop Fastpass electronic fare system (2017), iOS Virtual Transit Card in collaboration with Apple (2019), and Frequent Express (FX) bus service (2022).DIGITAL STRATEGY AND USER EXPERIENCE DESIGN: In collaboration with IT, Marketing, Customer Experience and Fare Revenue teams, I’m responsible for designing and building the tools, content and backend systems that help us attract, convert, engage and retain customers. - Directed a major redesign of trimet.org, adding a mobile-friendly interactive map, multimodal Open Trip Planner implementation, real-time vehicle locations, Progressive Web App features and more (2022). - Led procurement and integration of language localization software for TriMet websites, which will let us deliver in-language content efficiently and keep it synced with English (2021). - Initiated migration to Hubspot to add marketing automation features and improved conversion tracking capabilities to TriMet websites (2020).

I was responsible for managing rider communication, online strategy, web content and web user experience. Serving as lead editor, strategist, information architect and project manager, I oversaw the planning, design and production of the agency's websites and social media channels, as well as the day-to-day editorial needs for rider communication.

I developed web content and wrote targeted direct mail copy for various companies, including gifts.com, goodcatalog.com, 800.com, goodguys.com and Full Circle Creative.

I worked with vendors to coordinate design and printing of credit card applications, point-of-purchase displays and collateral materials. My role included researching, writing and editing copy for direct mail campaigns, telemarketing scripts, brochures, customer newsletters, handbills, media kits and business proposals. I also developed a plan for a new corporate identity program.

I was part of a team responsible for the company's corporate communications, media/investor relations, sales support and various marketing activities. I researched, wrote and designed collateral materials for a nationwide sales team. I wrote and edited copy for press releases, feature articles, web sites, business proposals, print advertisements and other promotional materials. I also developed the company's website and corporate intranet.

Bachelor Of Science, Journalism & Communication - Public Relations

Activities and Societies: Associated Students of University of Oregon Elections Board

Journalism & Communication, Music Performance

Activities and Societies: Copy Editor - MHCC Advocate (student newspaper); Piano - Genesis Vocal Jazz Ensemble (award-winning touring group)