Dave Widmer Email & Phone Number

New York, New York, United States

Renovated a high-rise condo with En Masse Architecture & Design. Managed vendors and schedules to complete the project within a $100K budget and 6-month timeline. The project is set to be featured by En Masse Architecture & Design (2024).• Collaborated on design decisions with the architect and interior designer, overseeing all contractors and securing condo association approvals.• Coordinated electricians, plumbers, flooring specialists, cabinet makers, custom upholsterers, painters, wallpaper installers, and furniture logistics.

Partnered with Scott Delano Architect, Meiste Custom Homes, Kristen Kay Interior Design, and McKay Landscape Architects to build a small, 972 sq. ft. custom retreat completed on time and within a $385K budget (plus approved change orders). Featured on Dwell Magazine Online (2022) and increased property value by 70% when sold in 2023.• Worked closely with the architect on design vision and key features, including a courtyard pavilion with a fireplace, radiant-heated polished concrete floors, vaulted ceilings, and a bunk room.• Used SketchUp for collaborative design iterations; resolved logistical challenges while maintaining aesthetic integrity.• Designed a sustainable native wildflower meadow with a landscape architect to complement the home's modern aesthetic.

Designed and built a small, modern home in Chicago’s Andersonville neighborhood in collaboration with Scott Delano Architect, Synergy Construction, and McKay Landscape Architects completing the project within a $425K budget and a 10-month timeline in 2012. The project was featured in Chicago Tribune and Apartment Therapy (2014) and later increased in value by 89% when sold in 2021.• Overcame complex challenges, including lifting a demolition order and securing FHA 203K renovation loan approval by modifying the existing foundation into a slab-on-grade design.• Directed architect and builder selection, material sourcing, and project oversight, ensuring timely and budget-conscious delivery.

Northbrook, Il, Us

• Directed e-commerce strategy for CB2, achieving $328M in sales and exceeding financial targets by leading cross-functional teams across digital design, e-commerce merchandising, project management, and analytics.• Led the launch of 600-1,000 new SKUs per season on CB2’s e-commerce platform, collaborating with product merchants, photo studios, and editorial teams to ensure accurate product details, compelling product photography, and engaging content.• Spearheaded the CB2 Mobile App launch, driving $2M in first-year sales by coordinating external agencies and internal teams. Ensured alignment with CB2 brand priorities as the primary contact during the design and development phases.• Directed the redesign of the CB2 Gift Registry, creating a seamless experience for customers navigating products across CB2 and Crate and Barrel brands by collaborating with design and UX teams to simplify processes.• Oversaw weekly online promotions, working with marketing and merchandising teams to drive traffic and conversion while aligning with brand strategy and seasonal campaigns.• Completed Crate and Barrel’s 12-month leadership development program, refining executive decision-making/strategic initiative skills.

Northbrook, Il, Us

• Led the redesign of cb2.com, improving user experience and increasing conversion rates by 10% through usability testing, data analysis, and stakeholder collaboration.• Developed and launched the CB2 Interiors design services program, creating new revenue streams contributing ~40% of retail channel sales.• Pioneered AR/CGI visualization tools to enhance customer engagement, increasing conversion rates by 5% while improving the online shopping experience.

Northbrook, Il, Us

• Launched the Buy Online, Pickup In-Store (BOPIS) program, improving delivery efficiency and increasing omnichannel sales by 15%.• Led project to launch a custom upholstery program that contributed to 10% of total upholstery category sales. Addressed the design challenge of presenting a wide selection clearly by organizing options based on price, fabric, and lead time.

Northbrook, Il, Us

• Streamlined checkout processes, reducing cart abandonment rates and increasing checkout conversion by 8%.• Designed and executed “The Selby Is In Your Place” sweepstakes, generating a 10% increase in social media engagement and a 5% increase in website traffic.

Northbrook, Il, Us

• Managed two major website redesigns, modernizing the customer experience and improving site conversion by over 5%.• Introduced the customer review feature, enhancing customer trust and resulting in 60% product review coverage with over 95% products 4-star and above rating.

Northbrook, Il, Us

• Led the development and launch of CB2’s inaugural e-commerce platform, generating $10M in revenue within the first year.

Northbrook, Il, Us

• Managed the online launch of the furniture product category, contributing a 25% increase in sales in the first year.