Dave Wolpert Email and Phone Number
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Dave Wolpert is a Senior Director of Product Marketing at Transect. He possess expertise in product marketing, online marketing, marketing communications, lead generation, strategy and 44 more skills. He is proficient in French. Colleagues describe him as "He might dispute this characterization, but Dave Wolpert thinks like an engineer and writes with a novelist's verve. An expert wordsmith with a keen eye (and little patience) for marketing BS, Dave has a distinctly practical, matter-of-fact management style that belies his dry wit and empathetic nature. In my work with Dave at both IBM and VMware, he has shown command of complex technology concepts and intricate marketing campaigns alike, as seen in smartly designed content planning that is enhanced by leveraging cross-functional teams and resources. Dave is a consummate professional, and any company looking for a steady hand to lead their product and content marketing teams would do well to bring him aboard.", "I had the pleasure of working with Dave Wolpert at Sales Engine International. He spearheaded the creation of an incredibly talented and high-yielding content production team and was also the brains behind the service details within our contract documentation and programs. Dave was always willing to take time out of his busy day to provide input and feedback on Statements of Work, and he coached me through making these documents thorough and easily executable. He has strong leadership capabilities and cares deeply about the people who work for him.", and "As Product Marketing Manager, Dave was responsible for helping to produce messaging and collateral for multiple lines of products within very distinct markets. Dave continually impressed me with his pragmatic approach to product marketing as well as his reinforcement of a market driven perspective within the organization. His mix of product marketing and project management skills make him an "A player" on any team."
Transect
View- Website:
- transect.com
- Employees:
- 50
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Senior Director Of Product MarketingTransectAustin, Tx, Us
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Senior Director Of Product ManagementTransect Mar 2024 - PresentSan Antonio, Texas, Us
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FounderSolarlandlease.Com Mar 2019 - Dec 2023SolarLandLease.com sources landowners who are interested in leasing their land to solar developers for utility-scale solar and energy storage projects. • Screen properties for proximity to transmission infrastructure and for topographical factors.• Employ tools such as Terabase, AcreValue, LandGrid, Google Earth, CAD databases, and FEMA flood maps to assess land characteristics, create KMZ files, and identify potential interconnection points.• Negotiate contracts with major solar developers to acquire landowner leads.• Consult with landowners to explain the development process, address their concerns, and execute Letters of Intent.• Execute marketing campaigns, write blog posts, and use social media to increase the volume of landowner leads.
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Senior Manager, Content Marketing And Solutions Product MarketingVmware Sep 2021 - Nov 2023Palo Alto, Ca, Us• Directed the Multi-Cloud Briefing video series, the highest-performing marketing program in VMware history with over 34 million collective views worldwide at an average $0.02 CPC.• Defined product messaging and content strategy for VMware’s strategic initiatives around multi-cloud solutions, including the Cross-Cloud Services portfolio, category creation for Multi-Cloud Services, and related sales plays. Partnered with product marketing teams throughout the company to infuse our cloud messaging into theirs.• Owned global thought leadership content development for the VMware Cross-Cloud Services portfolio and for financial services industry content, encompassing explainer videos, ebooks, white papers, blogs, infographics, web copy, video and speaking scripts, messaging docs, sales decks, and executive keynote addresses.• Directed third-party content development by analyst/research firms (e.g., Forrester and IDC), media channels (e.g., Fortune, Inc., Forbes, the CUBE), and multiple copywriting, design and video agencies. -
Founder And PrincipalSwordfish Communications, Llc 2007 - 2021Austin, Tx, UsSwordfish Communications delivers content marketing and product marketing services to B2B technology companies and providers of business and technical services. A partial list of clients includes Software Advice (now Gartner), Adlucent, Convio (now Blackbaud), SolarWinds, Vignette (now OpenText), BigCommerce, ClearOrbit (now TAKE Supply Chain), Racemi, ScienceLogic, teleNetwork, Data Foundry, The Michael & Susan Dell Foundation, Magnitude Software, and Dataclay. -
Program Director, Product Marketing For Ibm SystemsIbm Feb 2018 - Mar 2019Armonk, New York, Ny, UsWW Cross-Systems Product Marketing: • Reporting to the Chief Marketing Officer of the Systems business unit, led cross-brand and cross-BU product marketing initiatives for IBM's server and storage solutions. • Developed a cross-Systems messaging framework (narrative) to inform content, campaigns and events.• Helped drive the success of the Think 2019 conference in multiple areas, including content (curriculum) strategy and cross-BU messaging, demand generation (e.g., writing and editing blog posts), activation strategy, and sales enablement. • Supported Web teams (Digital Strategists, UX, Content Strategists, etc.) with product/market input, copywriting and editorial direction of various webpages.NA Storage Product Marketing: • Drove pipeline for IBM's physical and software-defined storage product lines in North America.• Focus included outbound sales plays, sales enablement, events, and campaigns. -
Director Of Marketing And Communications7X Energy, Inc. 2017 - 2017Austin, Tx, Us• Managed all facets of marketing for this utility-scale solar developer, including online marketing (website, SEO, social media), PR (press releases, pitching stories to the media), content marketing (website copy, contributed articles, blog posts), design (collateral, signage, special graphics), and events (pitching event speakers, event logistics).• Wrote responses to RFPs from utilities and corporate buyers, requiring close coordination with development, transmission, engineering, real estate, environmental, legal, and finance teams.• Developed on-demand presentations and collateral for specific offtaker prospects and investors. -
Chief Content OfficerSales Engine Media 2013 - 2016Austin, Tx, Us• Built a Content Marketing function from scratch to produce marketing content for executive audiences at 78 B2B clients across multiple industries. • In three years, my team produced 667 articles and blog posts, 165 white papers, 153 infographics, 170 hours of video content, and hundreds of emails and social media posts.• Hired and mentored 11 direct reports and over 30 contractors comprising writers, editors, designers, videographers, content strategists, and on-screen and voiceover talent. • Wrote 43 sales video scripts and produced 29 video shoots. • Provided creative direction on infographic designs, video storyboards, and document layouts.• Developed agile processes to quickly learn the specific interests of clients' target customer personas and to craft search-optimized content that resonates with them.• Managed an annual budget of approximately $550,000. -
Product Marketing ManagerLibredigital (Now R.R. Donnelley) 2009 - 2010Reporting to the VP of Marketing and later the CMO, I managed all marketing functions, including product marketing, marketing communications, online marketing, lead generation and events for this provider of software and services to the publishing industry. Managed a $400K budget, two direct reports, and 13 contractors.
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Product Marketing Manager, Market Development ManagerConvio (Now Blackbaud) 2004 - 2007Product Marketing:• Managed the marketing aspects of 3 product launches.• Created dozens of collateral pieces and sales tools.• Designed multi-channel lead generation and awareness campaigns.• Managed all competitive intelligence collection, analysis and distribution.• Trained and provided ongoing marketing support for the distributed Sales team.• Conducted 20 seminars and webinars.Market Development, Hospital Foundations Vertical -- In nine months:• Built sales pipeline for hospital segment from $50K to $2.4 million.• Grew the number of active deal cycles from 3 to 32.• Helped close 6 deals collectively worth $500K.• Drove marketing programs that doubled the size of Convio’s healthcare contacts database.
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Product Marketing Manager, International Business Development ManagerBroadjump (Acquired By Motive; Now Nokia) 2000 - 2002Product Marketing for two product lines:• Collected customer requirements, performed market research, authored Marketing Requirements Documents (MRDs) and detailed product use cases, and established product roadmaps.• Defined product positioning, naming, and pricing.• Supported sales teams with technical and business-oriented white papers, research studies, journal articles, PowerPoint decks, brochures and data sheets, ROI calculators, and other types of collateral and tools.• Collected, managed, and distributed competitive intelligence through company intranet.• Conducted quarterly sales training.• Defined trade show strategy for my products, including demo scripts and partner involvement.• Held media and industry analyst briefings.• Provided input into press releases.Business Development:• Defined and implemented a sales and deployment strategy for international expansion, encompassing resellers, systems integrators (Accenture, KPMG/BearingPoint, Cap Gemini E&Y, T-Systems), and network infrastructure vendor partners (Juniper Networks, Nortel, ARRIS, Nokia, Ericsson, Lucent). Managed all of these alliances.• Negotiated contracts with partners that covered product integration, joint product development, international co-marketing and sales, and worldwide deployment support.• Selected, trained, and provided ongoing support to sales partners in Japan, Korea, Taiwan, Brazil and the U.K.• Provided marketing support and product expertise to BroadJump’s international sales team.• Attended joint sales meetings with BroadJump and partner sales teams throughout Asia.• Collected intelligence on foreign competitors and prospective customers.• Coordinated with Development teams to prioritize and schedule internationalized and localized products.• Wrote business cases for executive management on new market and new product opportunities.• Developed responses to RFPs from mobile equipment vendors worldwide.
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Product Marketing Manager, B2B Web MarketplacesPcorder (Re-Acquired By Trilogy) 1999 - 2000UsWore multiple hats in support of two Web-based B2B product lines in the computer hardware supply chain channel:• Product management: Identified new product features based on user requirements, client requests, and competitive factors. Worked with Development and Operations to scope necessary resources and establish project plans. Prototyped new functionality. Defined and monitored website performance metrics. • Product marketing: Developed and executed cross-media user acquisition and retention strategies. Conducted focus groups of prospective customers. Tripled user base from 9,000 to 27,000 in 4 months.• Business development: Worked with business developers to identify and cultivate strategic partnerships with third party content and service providers. Worked with internal and external sales teams to develop new online advertising and promotional vehicles. Drove revenue from $0 to $60K/month.• Relationship management: Managed client relationships with four companies, including product roadmap definition, P&L, contractual adherence, usage reporting, and PR. -
Business Development AssociateLeverage Information Systems (Acquired By Diamondcluster, Now Pwc) 1998 - 1998MBA Intern responsible for corporate marketing (collateral, website and PR) and business development for this enterprise software startup.• Identified opportunities for corporate growth and built strategic partnerships.• Conducted competitive research and analysis, developed market segmentation models, and formulated product positioning strategies. • Provided research support and strategic and financial consulting during acquisition negotiations. • Redesigned corporate website to enhance effectiveness of sales and marketing strategy.• Wrote press releases.
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Call Center Design Consultant, Senior Technical Support AnalystNational Techteam (Now Stefanini) 1995 - 1997Detroit, Michigan, Us• Provided dedicated on-site technical support for 650 users on software, hardware and network infrastructure issues at Ford Motor Company. • Administered IBM OS/2 servers.• Developed intranet pages for customer self-service.• Represented the Ford Powertrain Operations division on Ford's global anti-virus committee. In 1997, National TechTeam selected me as one of two founding consultants for a new team that designed technical support call centers for Fortune 500 clients. Clients included Ford Motor Company, Chrysler Corporation, First Chicago Bank, and Owens-Corning. • Designed, analyzed, documented, and re-engineered call center processes. • Developed and implemented consulting methodologies, defined growth strategies, and conducted competitive analyses of call center consulting firms. • Created marketing support materials, wrote project proposals, and assisted in sales efforts. • Evaluated and recommended help desk automation tools. -
Technical Support AnalystElectronic Data Systems (Eds; Now Hp) 1995 - 1995Houston, Texas, Us• Provided on-site support for software (Microsoft Office and Windows, Lotus Notes) and network infrastructure (Novell NetWare) at the world headquarters of General Motors.• Ranked by customers as providing the Best Customer Service in EDS Office Systems. • Developed a database application (Microsoft Access and VBA) to track computer inventory. • Wrote technical support documentation for internal customers. • Trained new team members. -
Business Systems AnalystAmerican Management Systems (Ams; Now Cgi) 1994 - 1994Provided on-site support, user training and documentation services for mainframe-based accounting systems being implemented by the U.S. government.
Dave Wolpert Skills
Dave Wolpert Education Details
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Texas Mccombs School Of BusinessMba -
Carnegie Mellon UniversityApplied History
Frequently Asked Questions about Dave Wolpert
What company does Dave Wolpert work for?
Dave Wolpert works for Transect
What is Dave Wolpert's role at the current company?
Dave Wolpert's current role is Senior Director of Product Marketing.
What is Dave Wolpert's email address?
Dave Wolpert's email address is dw****@****are.com
What is Dave Wolpert's direct phone number?
Dave Wolpert's direct phone number is +151224*****
What schools did Dave Wolpert attend?
Dave Wolpert attended Texas Mccombs School Of Business, Carnegie Mellon University.
What are some of Dave Wolpert's interests?
Dave Wolpert has interest in Animal Welfare, Environment.
What skills is Dave Wolpert known for?
Dave Wolpert has skills like Product Marketing, Online Marketing, Marketing Communications, Lead Generation, Strategy, Saas, Marketing Strategy, Seo, Enterprise Software, Social Media Marketing, Marketing, Blogging.
Who are Dave Wolpert's colleagues?
Dave Wolpert's colleagues are Will Campbell, Jacklyn Daniel, Vanessa M., Matthew Carter, Michael Iskandarani, Thembi Khumalo, Jay Kaminski, Pws, Ms, Cerp.
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