Qa Analyst @ Meta
*Identified cohort-specific media creation, which ultimately altered marketing strategies within yearly campaigns*Performed quantitative analyses on user adoption and behavior of three new product features, enabling the team to be company spearhead for new product understanding*Developed statistical modeling on various cohorts to serve as quantitative support for playbook development for creators*Led data investigations and profiling using SQL and Python, resulting in customized metric readouts that provided teams with guardrails for campaigns, and informed questions for focus group research*Created pipelines for and maintained multiple dashboards as suite of research tools for cross functional teams throughout IG Marketing*Led and project managed surveys for multiple marketing campaigns, shepherding them through Meta’s various legal and privacy protocols