Dave Yohe Email & Phone Number

Scottsdale, AZ, US

Phoenix, Arizona, US

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As an on demand fractional CMO/VP of Marketing and Public Relations, I help companies grow revenue with impactful messaging, effective brand strategies, PR + Social Media presence and creative campaigns. I service B2B and B2C with clients ranging from Financial Services, Healthcare, Retail, Technology and CPG Industries. I'm open to both short term and.

New York, NY, US

• Executed Medicare Advantage, Medicaid, Commercial & ACA new product launches, defined health plan strategy and tactical fulfillment of all lead generation activities including trade shows (virtual and in person).
• Established the marketing strategy growing Ciox Payer Go to Market revenue by $100MM between 2019-2022, expanded the marketing team by one manager position, direct team OKRs and budget management of ~$400k and on pace.
• Expanded the traffic to the Ciox.com health plan web pages by over 100% YOY for three consecutive years through keyword optimization, content management and SEO tactics, Established Ciox in top search result positions.
• Implemented a targeted Account Based Marketing program and leveraged Terminus to shift from in person events during the pandemic and to support the launch five new product introductions to date:- Branded and Launched.

Scottsdale, AZ, US

B2B Marketing Executive for Financial Services, Healthcare, Supply Chain Management & Retail

Scottsdale, AZ, US

Vice President of Marketing - January 2016 to April 2019Head up all marketing, public relations, social media, SEO, SEM, Content, digital, analyst relations, events, etc. for BillingTree - a leading fully integrated, multi-channel electronic payment platform to a growing list of Industries, including ARM/Collections, Auto Finance, Healthcare, Insurance.

Little Rock, AR, US

Scottsdale, AZ, US

Oversaw all: -Analyst Relationships-International Public Relations-Product Marketing-Industry Specific Marketing Initiatives-Competitive Analysis-White Papers-Trade Shows & Events-Demand GenerationDuties included Lead Generation, Budget Management, Brand Development & Business Marketing Responsibilities.

Chandler, AZ, US

• Directed the Lead Generation and Event Execution Team, In-house Graphic Design and Marketing Communications efforts (MARCOM), Outside P.R. Firm, Freelance Copywriter(s), Search Engine Optimization Consultant, Pay Per.
• Developed International brand image and awareness campaigns for the purpose of lead generation and customer acquisition.
• Directed production of corporate website www.infusionsoft.com and all corporate marketing collateral, monthly newsletter and sales support documents.
• Analyzed weekly marketing team metric reports for key performance indicators.
• Oversaw and optimized the annual marketing planning and budgeting.Highlights:Secured placement on the Inc 500 list for 2007 (Infusion ranked #258 on growth rate of over 900%)..

Scottsdale, AZ, US

• Directed the Lead Generation and Event Execution Team of five employees, developed International brand image and awareness campaigns and executed all trade shows, webcasts, and direct marketing campaigns.
• Generated weekly, monthly, quarterly marketing results analysis and reports.
• Oversaw multi-million dollar budget reporting to Senior Management.Highlights:
• Launched Portfolio Enabled product suite, Strategic Demand Management branding campaign & Real Supply Chain Results positioning statement.
• Implemented and hosted “Customer First” corporate webcast series resulting in over 55 events annually and over 3,500 leads.
• Initiated and executed annually eight to ten in market dedicated channel specific lead generation events branded “JDA Value Days” resulting in incremental “off season” leads and sales.

Scottsdale, AZ, US

AZ, US

• Managed ten person design team producing bi-monthly print advertisements, store signage, product packaging and company’s annual photo calendar. Responsible for $40 million budget down to the store level (1,200 stores).
• Executed all new store Grand Openings including TV, Radio, Outdoor and Print copywriting and event implementation.
• Developed, launched and managed company’s pilot loyalty marketing program “Partstar” and website www.partsamerica.com.Highlights:
• Grand Opened over 200 new retail stores & integrated 3 corporate acquisitions (TRAK Auto, Big Wheel Rossi & Grand Auto Supply).
• Implemented motor sports program including sponsorship of NHRA Drag Race Driver Del Worsham and corporate sponsorship of the NASCAR Checker 500.
• Launched CSK Proshop – commercial sale division to garages, repair shops, and fleet maintenance organizations.

Phoenix, Arizona, US

• EvansGroup Advertising Los Angeles - Retail focused advertising agencyManaged multi-million dollar advertising account for Petsmart producing TV, Radio, Print and Outdoor.
• Handled all client agency communication including issue reconciliation, billing and event report execution.Highlights:
• Launched “Where Pets are Family” slogan and campaign.
• New market expansion of over 100 stores and 9 new states (including one corporate acquisition of Petzazz).
• Supported corporate IPO (PETM) raising $125 Million.

• EvansGroup Advertising Los Angeles - Retail focused advertising agencyManaged multi-million dollar advertising account for Petsmart producing TV, Radio, Print and Outdoor.
• Handled all client agency communication including issue reconciliation, billing and event report execution.Highlights:
• Launched “Where Pets are Family” slogan and campaign.
• New market expansion of over 100 stores and 9 new states (including one corporate acquisition of Petzazz).
• Supported corporate IPO (PETM) raising $125 Million.

Los Angeles, CA, US

• Negotiated and placed TV, Radio, Outdoor and Print media buys with thousands of media for multiple, primarily retail clients.
• Media Planner for Chief Auto Parts and other clients including McDonalds, Southern California Toyota Dealerships, KABC-AM, MacFrugals (now Big Lots) & Philippine Airlines.