In an emergency, medically necessary air evacuation saves lives yet can result in insurance disputes and patient financial responsibility - even with the No Surprises Act. A membership with PHICares.com provides complete protection against uncovered PHI Air Medical trip related expenses, for a nominal fee of around $5/month. Additional benefits include coverage for interfacility transports when the care required is not available and speed is of the essence (i.e., trauma centers & children's hospitals).With over 300,000 protected lives surrounding the 80 bases across the USA, PHI Air Medical delivers over 30,000 medical transports per year. In this role, my responsibilities include: - Defining the overall Marketing Strategy for PHI Cares membership growth and retention- Ensuring the Client Support and Operations teams perform daily Direct to Consumer Program functions with regards to data entry, renewing existing direct-to-consumers, adding new members, processing/posting payments, issuing customer direct-to-consumer cards, data summaries, report preparation, data analysis.- Handling of customer inquiries including complaints and concerns. - Reviewing & approving all marketing materials, such as renewal notices, acknowledgement letters, and prospective member materials- Tracking and reporting on Direct-to-Consumer sales statistics.- Creating other ad-hoc reports on Direct-to-Consumer sales as needed.- Educating community members and other PHI Air Medical personnel on the benefits and parameters of the PHI Cares Direct to Consumer Program.- Onboarding and training new hires

As an on demand fractional CMO/VP of Marketing and Public Relations, I help companies grow revenue with impactful messaging, effective brand strategies, PR + Social Media presence and creative campaigns. I service B2B and B2C with clients ranging from Financial Services, Healthcare, Retail, Technology and CPG Industries. I'm open to both short term and long term assignments, deliver quick turn around based on pre-established and clear KPIs. Don't wait for another quarter to pass missing your revenue goals. Initial consult costs you nothing but a few minutes of your time.

Executed Medicare Advantage, Medicaid, Commercial & ACA new product launches, defined health plan strategy and tactical fulfillment of all lead generation activities including trade shows (virtual and in person), webinars, email and social media campaigns, content creation including white papers and blogs, KLAS analyst relations and account-based marketing through use of Terminus. Delivered 21% four-year CAGR and 45% YOY growth in Enterprise Sales. • Established the marketing strategy growing Ciox Payer Go to Market revenue by $100MM between 2019-2022, expanded the marketing team by one manager position, direct team OKRs and budget management of ~$400k and on pace to exceed 2022 closed won opportunities by mid Q2 2023.• Expanded the traffic to the Ciox.com health plan web pages by over 100% YOY for three consecutive years through keyword optimization, content management and SEO tactics, Established Ciox in top search result positions for valuable search terms including medical record retrieval, risk adjustment coding, 2LR• Implemented a targeted Account Based Marketing program and leveraged Terminus to shift from in person events during the pandemic and to support the launch five new product introductions to date:- Branded and Launched Ciox Chase Intelligence, for compiling retrospective risk adjustment chase lists to deliver optimal member candidates for CMS submissions.- Branded and launched Ciox Cross Check, an AI NLP risk adjustment coding engine and 2LR solution.- Branded and launched Ciox Digital Direct, a Datavant Switchboard empowered chart retrieval offering, capable of fulfilling both Member and Provider based clinical data requests.- Branded and launched Ciox Data Utilities, a suite of non-clinical supplemental information for health plan member program development and enrollment. Offerings include Structured Data Delivery, Data Harmonization, Social Determinant Insights, and Best Contact Information.

B2B Marketing Executive for Financial Services, Healthcare, Supply Chain Management & Retail

Vice President of Marketing - January 2016 to April 2019Head up all marketing, public relations, social media, SEO, SEM, Content, digital, analyst relations, events, etc. for BillingTree - a leading fully integrated, multi-channel electronic payment platform to a growing list of Industries, including ARM/Collections, Auto Finance, Healthcare, Insurance, Property Management, Payment Services (FinTech), Personal Finance and Utilities such as power, cable & municipalities.- Senior Director of Marketing - September 2014 to January 2016- Director of Marketing - March 2011 to August 2014- Marketing Manager - February 2010 to March 2011

Oversaw all: -Analyst Relationships-International Public Relations-Product Marketing-Industry Specific Marketing Initiatives-Competitive Analysis-White Papers-Trade Shows & Events-Demand GenerationDuties included Lead Generation, Budget Management, Brand Development & Business Marketing Responsibilities.

Directed the Lead Generation and Event Execution Team, In-house Graphic Design and Marketing Communications efforts (MARCOM), Outside P.R. Firm, Freelance Copywriter(s), Search Engine Optimization Consultant, Pay Per Click Agency plus all Social Media, Blogging and Viral Marketing campaigns.•Developed International brand image and awareness campaigns for the purpose of lead generation and customer acquisition.•Directed production of corporate website www.infusionsoft.com and all corporate marketing collateral, monthly newsletter and sales support documents. •Analyzed weekly marketing team metric reports for key performance indicators.•Oversaw and optimized the annual marketing planning and budgeting.Highlights:Secured placement on the Inc 500 list for 2007 (Infusion ranked #258 on growth rate of over 900%)..

Directed the Lead Generation and Event Execution Team of five employees, developed International brand image and awareness campaigns and executed all trade shows, webcasts, and direct marketing campaigns.•Generated weekly, monthly, quarterly marketing results analysis and reports.•Oversaw multi-million dollar budget reporting to Senior Management.Highlights:•Launched Portfolio Enabled product suite, Strategic Demand Management branding campaign & Real Supply Chain Results positioning statement.•Implemented and hosted “Customer First” corporate webcast series resulting in over 55 events annually and over 3,500 leads.•Initiated and executed annually eight to ten in market dedicated channel specific lead generation events branded “JDA Value Days” resulting in incremental “off season” leads and sales.•Supported corporate annual revenue growth of approximately $225 Million in under 6 years.

Managed ten person design team producing bi-monthly print advertisements, store signage, product packaging and company’s annual photo calendar. Responsible for $40 million budget down to the store level (1,200 stores).•Executed all new store Grand Openings including TV, Radio, Outdoor and Print copywriting and event implementation.•Developed, launched and managed company’s pilot loyalty marketing program “Partstar” and website www.partsamerica.com.Highlights:•Grand Opened over 200 new retail stores & integrated 3 corporate acquisitions (TRAK Auto, Big Wheel Rossi & Grand Auto Supply).•Implemented motor sports program including sponsorship of NHRA Drag Race Driver Del Worsham and corporate sponsorship of the NASCAR Checker 500.•Launched CSK Proshop – commercial sale division to garages, repair shops, and fleet maintenance organizations.•Supported corporate IPO (CAO) raising $159 Million.

EvansGroup Advertising Los Angeles - Retail focused advertising agencyManaged multi-million dollar advertising account for Petsmart producing TV, Radio, Print and Outdoor.•Handled all client agency communication including issue reconciliation, billing and event report execution.Highlights:•Launched “Where Pets are Family” slogan and campaign.•New market expansion of over 100 stores and 9 new states (including one corporate acquisition of Petzazz).•Supported corporate IPO (PETM) raising $125 Million.

EvansGroup Advertising Los Angeles - Retail focused advertising agencyManaged multi-million dollar advertising account for Petsmart producing TV, Radio, Print and Outdoor.•Handled all client agency communication including issue reconciliation, billing and event report execution.Highlights:•Launched “Where Pets are Family” slogan and campaign.•New market expansion of over 100 stores and 9 new states (including one corporate acquisition of Petzazz).•Supported corporate IPO (PETM) raising $125 Million.

Negotiated and placed TV, Radio, Outdoor and Print media buys with thousands of media for multiple, primarily retail clients.•Media Planner for Chief Auto Parts and other clients including McDonalds, Southern California Toyota Dealerships, KABC-AM, MacFrugals (now Big Lots) & Philippine Airlines.