Dave Zwicker

Dave Zwicker Email and Phone Number

Founder and Principle | Fractional CMO @ Virtual CMO @ GenRocket
Dave Zwicker's Location
Yarmouth Port, Massachusetts, United States, United States
Dave Zwicker's Contact Details
About Dave Zwicker

With a strategic eye on accelerating the customer journey, GenRocket benefits from my expertise in building brand awareness and crafting targeted marketing communications. Our team's approach to marketing has significantly bolstered our presence in global markets, serving diverse sectors like finance and healthcare with innovative test data solutions. At the helm of GenRocket's marketing endeavors, we've harnessed demand and product marketing tactics to secure a leading industry position.Concurrently, as the Founder of Virtual CMO, I've spent over a decade consulting for B2B companies, honing go-to-market programs that drive growth and profitability. Our work centers on delivering customer-focused solutions that resonate across industries, leveraging my extensive background to guide companies through the complexities of modern marketing landscapes. My mission remains to deliver marketing strategies that not only solve customer problems but also foster enduring customer relationships.

Dave Zwicker's Current Company Details
GenRocket

Genrocket

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Founder and Principle | Fractional CMO @ Virtual CMO
Dave Zwicker Work Experience Details
  • Genrocket
    Chief Marketing Officer
    Genrocket Jun 2018 - Present
    Ojai, Ca, Us
    GenRocket is the industry leader for Enterprise Synthetic Test Data Automaton. GenRocket’s groundbreaking platform allows testers to design the exact data needed for any category of automated testing and format the data for any kind of data environment. Billions of rows of secure, controlled and realistic synthetic data can be generated in minutes using an on-demand self-service platform. Headquartered in Ojai, California, GenRocket operates in global markets through a network of testing service partners and has customers in more than 10 different vertical markets including financial services, insurance, and healthcare. For more information, visit www.genrocket.com.
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  • Virtual Cmo
    Founder And Principle
    Virtual Cmo Jan 2011 - Present
    Yarmouth Port, Massachusetts, Us
    As a Fractional CMO, I provide coaching and consulting services for emerging B2B companies to establish marketing best practices and to execute successful Go-To-Market programs.
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  • Earley Information Science
    Virtual Cmo
    Earley Information Science Apr 2022 - Nov 2022
    Carlisle, Ma, Us
    EIS a professional services firm with proven methodologies designed specifically to address product data, content assets, customer data, and corporate knowledge bases. Our information architecture expertise has allowed clients to efficiently organize, access, and utilize their data, ultimately, resulting in better business outcomes. We deliver customer results-driven solutions that scale and adapt to your business as it evolves. Founded by information management expert Seth Earley in 1994, Earley Information Science has proudly delivered results-driven solutions for more than 100 brands across industries.
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  • Whaleback Systems
    Vp Marketing
    Whaleback Systems Jan 2007 - Sep 2010
    Portsmouth, Nh, Us
    Led the marketing strategy for this managed service provider of IP-based voice communications solutions serving the small to mid-sized business segment.Owned all product management initiatives such as pricing strategy, product launches, and OEM relationships. Develop channel partner programs with sales tools, sales agent program and lead referral campaigns to increase market coverage and partner productivity. Developed the branding and positioning strategy using interactive and print media to differentiate a unique VoIP service delivery architecture.
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  • Adlex
    Vp Marketing
    Adlex Jan 2004 - Dec 2006
    Dk
    (Acquired by Compuware Corp.)Application Performance Management software provider to large enterprise and service provider markets. Acquired by Compuware.Established product positioning strategy in the IT Service Management catagory and brand awareness within major industry analyst and trade press communities. Executed multi-level marketing campaigns for generating sales opportunities with networking and IT executives at large enterprises and service providers.
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  • 3Com
    Vp Product And Segment Marketing
    3Com May 2002 - Dec 2003
    Marlborough, Ma, Us
    Global supplier of voice and data systems serving the SMB to large enterprise market segments. Executed channel programs for push/pull marketing campaigns to drive sales across all product segments and sales geographies. Developed global marketing plan, budget and metrics for right-sizing expenses and headcount.
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  • Enterasys Networks
    Vp Solutions Marketing
    Enterasys Networks Jun 1997 - Mar 2002
    San Jose, Ca, Us
    Global supplier of voice, data and security solutions to the large enteprise market segment. After the acquisition of Indus River Networks, responsibilities included managing the corporate solutions marketing group and its multi-million dollar budget to deliver a full range of marketing services to the sales force. These services including lead generation, media relations, sales tools, corporate events and technical marketing services.
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  • Indus River Networks
    Vp Marketing
    Indus River Networks Jun 1997 - Jan 2001
    (Acquired By Enterasys Networks)Venture-backed developer of Virtual Private Network (VPN) solutions to large enterprises and service providers. Enabled growth in valuation through revenue production, channel development, customer wins and market awareness resulting in $170M acquisition by Enterasys and a 10x return for investors.
  • Racal Datacom
    Director Of Marketing
    Racal Datacom 1989 - 1993
    Managed product line, develop OEM partnerships, lead major account program and drive demand and awareness for the company.
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  • Smc Networks
    Director Of Marketing
    Smc Networks 1989 - 1993
    Irvine, Ca, Us
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Dave Zwicker Skills

Go To Market Strategy Product Management Start Ups Cloud Computing Multi Channel Marketing Business Development Saas Strategic Partnerships Integrated Marketing Product Marketing Marketing Communications Management Marketing Marketing Strategy Sales Process Enterprise Software Sales B2b Marketing Product Launch Managed Services Business Strategy Demand Generation Networking Channel Solution Selling Professional Services Consulting Leadership Strategic Planning Positioning Voip Channel Partners Mobile Devices Segmentation Security Voice Over Ip Demand Mergers And Acquisitions Unified Communications Sales Operations Market Research Salesforce.com Messaging Business Alliances Executive Management Marketing Automation Thought Leadership Strategic Alliances E Commerce Hubspot Crm

Dave Zwicker Education Details

  • Kent State University
    Kent State University
    Communications

Frequently Asked Questions about Dave Zwicker

What company does Dave Zwicker work for?

Dave Zwicker works for Genrocket

What is Dave Zwicker's role at the current company?

Dave Zwicker's current role is Founder and Principle | Fractional CMO @ Virtual CMO.

What is Dave Zwicker's email address?

Dave Zwicker's email address is da****@****cmo.net

What is Dave Zwicker's direct phone number?

Dave Zwicker's direct phone number is +150847*****

What schools did Dave Zwicker attend?

Dave Zwicker attended Kent State University.

What skills is Dave Zwicker known for?

Dave Zwicker has skills like Go To Market Strategy, Product Management, Start Ups, Cloud Computing, Multi Channel Marketing, Business Development, Saas, Strategic Partnerships, Integrated Marketing, Product Marketing, Marketing Communications, Management.

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