Let's begin with the truth: I am not an expert. And I am totally glad about it.When you spend over 18 years of international experience working in the sports, media and entertainment industry in several roles, you can safely say you are #resilient and adaptable enough to avoid stereotypes. I started my career telling stories on the radio and now I lead #business, #marketing and tech initiatives within international organizations. In between, from strategy and branding to project management or business development, I have partnered with some of the best-known brands and athletes around the world, creating key alliances and improving overall performance of the organizations. Let's follow with a confession: I do not have all the answers. And I am also certainly at peace with it.Out of #curiosity (and a bit of perseverance), I have learnt how to turn challenges into skills. Working in soccer organizations, you get fast at the most important objective: #prioritize the goal. So, when I co-founded a company or when leading the international expansion of a start-up, I apply analytical and creative thinking, always leading to positive business outcomes. From the management of projects in Europe and the Americas, I got the ability to lead cross-functional teams across geographies. Partnering with athletes, I acquired the talent management and excellence in service that a company needs to provide to clients. Of course, from the Media background as editor in chief, I learnt the leverage in marketing criteria to build reliable storytellings that create trustworthy, credible brands that resonate with customers and partners.This is the honest story, so far. Although I wrote a book at some point of my life (that anecdote for a chat over a cup of coffee), it is difficult to say what the next chapter is going to be about. I try to be the same honest guy that enjoys #tech, a good radio program or podcast, my family and a drink with friends when I walk into any room. That's to say that, at the end of the day, specialist or not, in my life and my career the motto continues to be still the same: always ready for a pick up game!