David Guerra Email & Phone Number

Gijón/Xixón, Principality Of Asturias, Spain

Gijón, Asturias, Es

Bilbao, España, Es

- Lead business development efforts for Atlas FC, back to back champion of Liga MX, Club Santos Laguna and other Orlegi Sports properties in North America.- Responsible for generating maximum revenue through the selling of Orlegi assets with three main areas of focus: retail, academies and commercial sponsorships.- Create an implement the business strategy. - Work closely with and guide the international multi functional teams to ensure an excellent launch and support of the strategy, as well as post launch activation to ensure a long term sustainable business.

Madrid, Madrid, Es

- Develop go-to-market and brand strategy impacting product development in key features, stakeholders journey and monetization tiers.- Define operational strategy and manage tier-1 partners such as the NBA and Lab demo projects in market.- Implement B2B solution in youth sports organizations, including tech support.- Create global content & marketing strategy for international online and offline programs.

Queens, Ny, Us

- Set up the global 360 marketing strategy targeting the growth of a diverse fanbase via innovative solutions and multimedia campaigns and experiences. - Create brand identity and awareness with digital marketing campaigns & events. - Oversee marketing communications and media content strategy.- Manage strategic partners, agencies and sponsor relationship.- Implement tech on invite-only activations and programming.

New York City, New York, Us

- Led business operations of DV7 Group holding of companies with specific goals and achievements: VOS USA (Sports marketing agency), Designated Player (Media company), DV7 SOCCER (international network of grassroots soccer academies). Key responsibilities included:--- Lead B2C digital marketing campaigns, including online advertising.--- Managed global strategic partnerships.--- Structured new business development strategy (markets, revenue)--- Controlled finance and recruiting.--- Set up strategy on multimedia content opportunities.--- Expanded operations to Canada and managed operations of the Caribbean academies. --- Implemented tech solutions applied to player performance, ERP management and communications.

New York City, New York, Us

- Built key strategic relationships with top athletes, teams, brands, media, soccer leagues and other agencies and stakeholders, such as David Villa, Unai Emery, Ronald Matarrita, NYCFC, ESPN, MLS, Univision TUDN, Bayern Munich or FC Barcelona. - Managed key partnerships. Creation, design and execution of marketing and brand initiatives for players.- Organized international invite-only marketing activations, such as The Coaching Development Summit in NYC or the Business Experience with Unai Emery, Arsenal FC Head Coach.- Implemented B2C tech solutions in youth academies for registration, CRM and general management of the organization.

New York, Us

- Founding member of the Media start-up.- Oversaw business operations with achievement of audience and revenue goals. - Led business development efforts in the Americas region, including original content and branded content multimedia campaigns with companies and talent such as Pepsi, Pinto, The Players Tribune, Gio Dos Santos, SONY Music, Boost Mobile, Rakuten Vissel Kobe, UNICEF, Laureus, NBC Telemundo or NGL Studios. - Led marketing cross functional campaigns targeting new users.- Built content content narratives as executive director for creative projects with international public figures and talent such as David Bisbal, David Villa, Carlos Vives, Andrés Iniesta, Antoine Griezmann, Thibaut Courtois, Rafael Nadal, Pau Gasol, Iker Casillas, Lukas Podolski, Leo Messi, Gerard Piqué, Luis Suárez, Edinson Cavani or Juanes.- Managed influencer and creators collaborations in all platforms and formats, including Cracks, Lisa Freestyle or Alejandro Salomon "Salomondrín".

Madrid, Comunidad De Madrid, Es

- Developed the international communications strategy with special focus on the Americas region. - Managed global Communications initiatives such as LaLiga Global Network, with presence in 40+ countries, over 50 million views in earned media.- Built Media agenda: international footprint and media efforts alongside cross functional teams in projects such as LaLiga Promises.- Implemented brand awareness campaigns, with agency and partners management, in projects such as LaLiga World Challenge.

Madrid, Comunidad De Madrid, Es

- Initiated, structured and implemented operations strategy for the US office.- Coordinated marketing and business initiatives and experiences with international cross-functional teams in a matrix organization, including generation of key relationships with US broadcasters and stakeholders in the sports & entertainment industry such as beIN Sports, US Club Soccer, Stanford University, Columbia University, Google, MLS, MLB, US Soccer Federation or CONCACAF. - Managed highly curated invite-only events to generate brand awareness and drive audience to live matches around the region.

Madrid, Comunidad De Madrid, Es

- Began international communications operations: expansion, media impact, brand positioning.- Managed global comms initiatives in coordination with international stakeholders like Mediapro, pro soccer clubs such as FC Barcelona and national and international cross functional departments within the organization, that led to a meaningful impact in the value of the TV Rights of the competition.- Created first Media handbook of LaLiga for right holders and rules for broadcasters. - Generated and scaled Media and marketing campaigns with regional and international impact adding an overall mensurable brand impact with projects such as:--- Media tour in China and Japan alongside Atletico de Madrid and Mediapro, including friendly matches and sponsored events.--- Media tour in South Africa for the opening of LaLiga Office in Johannesburg with LaLiga C-executives collaborating with the broadcaster SuperSport TV or The Nelson Mandela Foundation.--- Media coverage of LaLiga Promises in Miami (USA) with over 10 international youth teams participating such as Real Madrid, Club América, Juventus FC, Borussia Dortmund and Chicago Fire.

Madrid, Madrid, Es

- Managed branded content campaigns, including coverage of LaLiga games for one of the main sponsors of the competition.- Coordinated content coverage of highly curated invite-only events with musicians and influencers.

Issy-Les-Moulineaux, Île-De-France, Fr

- Narrated international soccer games.- Managed editorial content, including ideation and editing of video pieces, from news short pieces to longer formats.

- Led sports editorial operations, including national staff. Consistent audience increase (15%)/year.- Coordination of marketing efforts and brand positioning within sports. Directed national programs.- Special correspondent at international events such as London 2012 IOC Olympic Games, FIFA World Cup Germany 2006, FIFA World Cup South Africa 2010, Prague Marathon 2011 and other international games and events.- Negotiated international Broadcasting rights for UEFA events.- Grew structure of department (30%) with qualified national journalists.

Madrid, Comunidad De Madrid, Es

- Covered local political and social events.- Presented daily local news program.

Bachelor'S Degree, Journalism

Master Of Business Administration - Mba, Business Administration And Management, General