Davia Rose Lassiter, Abd Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

I joined the team on a full-time basis in January 2023. Key Performance Indicators: - Developed and executed the "WomenLead Presents" series, a semiannual "lunch and learn" designed to engage WomenLead students and alumni with a networking lunch and workshop anchored in topics such as professional branding and entrepreneurship - Coordinated projects related to recruitment, external partnerships, and speaking engagements - Delivered guest lectures and presentations to promote WomenLead to undergraduate students at multiple GSU campuses - Increased social media audience by 300+ in a six-month period- Developed a social media content calendar with original and curated content with contributions from WomenLead students and alumni- Collaborated with staff members for GSU's Prison Education Program's Summer Enrichment initiative to develop a 2-week course titled "Cultivating Professional Development & Leadership Skills" - Researched and recommended books for a new "common read" starting with the Fall 2023 semester (100+ students) - Support hiring, onboarding, and training for WomenLead faculty, staff, and student/university assistantsJob DutiesRecruitment/Outreach Efforts- Assist the team with all outreach efforts, including on-site and virtual promotional activities - Write, design, and send recruitment communications- Write, design and post WomenLead branded social media contentProgram/Events Management- Coordinate production and distribution of course materials and end-of-semester mailing to supporters Program Administrative Support- Train new University Assistants each semester- Support purchasing, inventory reconciliation, and other financial processes

I joined the faculty in Spring 2022 to begin teaching WomenLead in Business. My duties include: - Leading a class of approximately 16-25 undergraduate students - Facilitating discussions related to class content and students' experiences - Identifying professionals for guest-speaking opportunities - Advising writing consultant for support with assignment assessment - Attending semimonthly meetings with faculty and staff members to contribute feedback, ideas, and resources - Contributing content ideas to support marketing initiatives and strategic planning - Recruiting volunteers and students through professional networking and speaking engagements- Recruiting for and moderating the "Implicit Bias" panel

Atlanta, Georgia, United States

WomenLead's mission is to advance women’s leadership in the world by empowering students to aspire to and achieve leadership roles.I was hired as a graduate assistant in Fall 2021 and supported the WomenLead in Business sections. My duties included: - Leading discussions related to "The Moment of Lift" by Melinda Gates and additional class readings about experiences of women in professional settings - Serving as a volunteer for Power Networking and Engagement Interviews where I interacted with students in group and 1:1 settings (respectively) to answer students' questions and provide mentoring - Leading the application process for the USG Regents' Excellence Award - Actively participating in faculty and staff meetings to contribute feedback, ideas, and resources - Recruiting volunteers and students through professional networking and speaking engagements

United States

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I teach several courses in the School of Communication, Film, and Media at the University of West Georgia. Go West! Courses Taught & Key Performance Indicators (1) Public Relations Principles: Created an "Ask the Expert" interview series to expose students to communications professionals and supplement textbook content (2) PR Cases: Created a semester-long project on "Cancel Culture" in which students selected a high-profile individual and accompanying product line(s) for critical analysis (3) Introduction to Mass Communications: Incorporating timely, real-world events (such as the 2022 Super Bowl advertising and Academy Awards nominees) and an "Ask The Expert" series to supplement course contentMy duties include: - Developing syllabi and delivering course material in multiple formats - Participating in monthly staff meetings- Integrating interviews with communications professionals to support class content - Developing original, supplemental assignments to facilitate hands-on training in online environments - Creating recording and formatting lectures for online use - Evaluating students' progress with detailed feedback

• Promoted to interim position in May 2022• Served as project management lead • Established processes for marketing duties including deadline management, staff assignments, and editing • Coordinated quarterly marketing planning for social media, email communication, campaigns, webinars, and partnerships • Wrote copy and design graphics • Led “Focus on the Month” meetings with business development team • Served on Diversity, Equity and Inclusion team to supplement social media content • Developed and scheduled content on Applerouth’s social media platforms • Supported HR team by interviewing candidates

Atlanta, Georgia, United States

• Led project planning for clients such as North Carolina Council on Developmental Disabilities, Ohio Developmental Disabilities Council, TiE Atlanta, and TiE New York• Wrote and edited copy for email newsletters • Developed press releases for distribution • Utilized MailChimp and Constant Contact to draft and deliver monthly newsletters, meeting notices, and event announcements• Supported conference planning for TiECON, an annual conference hosted by TiE Atlanta • Designed branded graphics for emails

United States

I provided creative services (copywriting, email marketing, and project management) to companies such as: Applerouth Tutoring (February 2022-January 2023): Developed email marketing to promote events and services, attended daily marketing scrum meetings to review assignments and plan campaigns, coordinated “Ask The Experts” campaign for college admissions (resulting in 2,300+ registrants), developed email campaign for “Ask The APs” webinar (garnering 300+ registrations) Carter's (March 2022-July 2022): Collaborated with Human Resources and Marketing Departments for copywriting projects for recruitment, helped to revitalize “Sizzle Reel” and “Sizzle Bites” by writing copy for recruitment collateral, developed website and email copy for employees for Earth Day fundraising campaign

Atlanta Metropolitan Area

Alive & In Color is a Covid-19 community outreach initiative from Fulton County, Fulton County Board of Health, The Arthur M. Blank Family Foundation, and The BLK+Cross. It⁠’⁠⁠⁠s about engaging trusted community stakeholders and advocates to meet at-risk communities of color where they are. My duties included: - Overseeing COVID-19 awareness, advocacy, and action messaging - Developing strategy and overseeing production of virtual town-hall style events in collaborationwith Morehouse School of Medicine and Georgia CEAL- Leading communications team to develop content for social media platforms, aliveandincolor.com, and newsletters- Engaging vendors to facilitate advertising efforts for brand awareness- Interviewing, hiring, training, and collaborating with communications team members- Collaborating with community entities for messaging strategy and community outreach- Performing administrative and management tasks- Writing, editing, and designing creative content to reinforce company branding• Facilitating and leading team meetings

Greater Atlanta Area

The goal of DCA is to build strong, vibrant communities across the state. Created in 1977, our agency focuses on three areas: local government assistance, community and economic development, and safe and affordable housing. My responsibilities included: - Collaborating with the Governor's Office, county commissions and other government officials for media relations efforts- Connecting with local media for news coverage (online, print, broadcast)- Coordinating internal and external communications including but not limited to: blogs, employee newsletters, media advisories, press releases, speeches, talking points- Creating a visual brand for the agency which also aligns with the State of Georgia's branding - Developing a marketing strategy for the agency in addition to promoting success stories and events for 70+ programs - Engaging our customers and partners with dynamic organic and curated content on Facebook, Instagram, LinkedIn, Twitter, YouTube and the DCA blog - Establishing policies and procedures to manage the intersection of communication, finance and programming- Leading a team consisting of an Event Coordinator, Digital Marketing Coordinator and Intern- Organizing agencywide initiatives such as complimentary professional headshots and quarterly website training sessions- Performing website edits and content updates- Training on best practices and methods of collaboration between departments/divisions- Serving on the Senior Leadership Team for the agency- Working with a web design and development team to enhance UI/UX for dca.ga.gov- Coordinating the structure for marketing and outreach for the Georgia Rental Assistance Program (georgiarentalassistance.ga.gov)Presentations- Bull's Eye: Marketing Strategy for AmeriCorps VISTA (2021)- Can You Hear Me Now? Communication in the Workplace (2020) - Communication Team Overview (2020)- Leveraging Teams (2020)

Through research and consultations with program managers, I developed award-winning marketing campaigns and strategies that involve paid advertising, direct mail, social media, public relations, event planning and more. I led a team consisting of the following: assistant marketing director, copy writer, public relations specialist, production manager, administrative assistant, student assistants, and a social media specialist. I also contributed to financial processes such as RFPs, contracts, and invoice reconciliation. Achievements: • Development of "I Did It," the first collegewide marketing campaign for KSU's Continuing Education • Effective identification of students to represent KSU's Continuing Education on marketing collateral• Creation of revenue-generating marketing plans • Collaborate with finance departments to develop strategies, processes and procedures for invoices, contracts and RFP negotiation and reconciliation• Spearheading of the process for state, national and international award submissions and conference proposals • Attainment of media placement in the Marietta Daily Journal, Cherokee Tribune, Atlanta Journal-Constitution, Yahoo! Finance, Cobb Business Journal, Cobb In Focus, Best Self Atlanta, Georgia Magazine, Kennesaw Patch, East Cobber, Cobb Life Magazine• Selection and management of full-time employees, student assistants and contract workers• Revitalization of email marketing, video conception and social media • Restructuring of production processes for efficiency• Member of the KSU Continuing Education Senior Leadership Team and KSU Councils for Marketing, Public Relations and Social Media• Identify promotional events and represent CCPE by informing the public about professional certificate programs• Increased revenue and enrollment for continuing education classes and events

I was promoted to Lifestyle Editor during my tenure as copy desk chief at the Marietta Daily Journal. My accomplishments include placing in the Georgia Press Association and Georgia Associated Press contests in Feature Writing and Local Lifestyle Coverage categories. My new duties included: • Coordinating interviews and writing celebrity features, movie reviews, health articles, religious stories, hometown highlights and food articles. • Arranging photo shoots • Assisting in maintaining event calendars• Handling all correspondence for the lifestyle department • Collaborating with multiple editors and managers for content• Designing lifestyle and real estate sections for the MDJ, Cherokee Tribune and Neighbor Newspapers

I was promoted after five months of employment to Copy Desk Chief at the Marietta Daily Journal. My responsibilities involved: • Coordinating the production and editing of the Marietta Daily Journal and Cherokee Tribune newspapers• Managing a seven-member copy desk• Performing the final edits on pages before they were sent to pre-press/production• Designed front and inside-section pages• Set and maintained deadlines• Assisted with website updates

Atlanta, New York City, Beverly Hills

I worked as an editor, writer and fact-checker for magazines in Marietta (GA), Atlanta, New York City and Beverly Hills. My duties included: • Pitching and/or assigning articles in areas of health, finance, entertainment, education and religion• Editing copy for calendars, articles, covers and guides • Fact-checking • Managing a staff of writers and photographers

Doctor Of Philosophy - Phd, Public Communication

My research interests revolve around Black women, leadership, and communication-based coping mechanisms in professional settings.

Certificate Of Completion, Indesign - Introduction

Graphic Web Design Professional Certificate

Certificate Of Completion - Creating Web Pages Html

Business Acumen For Professionals

Business And Marketing Writing Certificate

Social Media Marketing Professional Certificate

M.A., Journalism And Mass Communication

Activities and Societies: National Association of Black Journalists; Safe Campuses Now; Graduate ResidentThesis: Parasocial Interaction.

B.A., Journalism (News-Editorial), Business Administration Minor

Activities and Societies: Alpha Kappa Alpha Sorority, Inc.; Gamma Phi Beta; Omicron Delta Kappa; Golden Key; The Southerner; The Student.