David Sommers Email & Phone Number

Medford, Or, Us

Salem, Or, Us

Executive leader with Oregon-based, privately-held, family-owned legacy print and digital media company with 15 publications and related business units across the Pacific Northwest. Publisher - Rogue Valley Times (Medford, OR) Inaugural leader for a start-up local news organization launched in early 2023 - Achieved seven-figure revenue success within the first year of operations, including the publication’s first profitable month just 10 months after launch. - Led community engagement, organizational growth and operations with a focus on sales, marketing and financial management, oversight for journalistic standards and news and editorial efforts and responsibility for leading high standards of workplace culture. - Managed P&L to ensure financial growth with ultimate responsibility for the financial health of the publication, including creating and managing overall budget, sales trackers and circulation reports.Chief Revenue Officer - EO Media Group Concurrent appointment and executive responsibilities for companywide revenue initiatives - Responsibility for eight-figure annual revenue goals, through identifying and launching unique and innovative advertising, subscriber, sponsorship and other related revenue opportunities. - Developed successful statewide revenue growth strategies around Medicare Advantage Open Enrollment and political campaign advertising pitch strategies for the 2024 election cycle. - Oversight for corporate digital revenue initiatives, including leading Whiteboard Media, a full service, in-house brand studio and marketing agency, and partnering with the Local Media Association’s Branded Content Project on the rollout of a six-figure sponsored content program.

Long Beach, Ca, Us

Overall day-to-day leadership responsibility of Pacific Community Media, a multi-million dollar digital media and local journalism organization made up of the Long Beach Post, Long Beach Business Journal and StudioLBP branding agency. - Oversaw launch of new corporate division to expand local journalism efforts in Southern California, including successful due diligence, and merger and acquisition process of several media organizations into a unified newsroom and company. - Developed sustainable business model through creation of diversified revenue streams including launch of robust membership program, with several thousand subscribers. - Directed operations of three separate yet integrated media and public relations businesses: Long Beach Post, a 24/7 online newspaper with 50,000 daily readers; the Long Beach Business Journal, a legacy printed trade publication acquired in 2020; and StudioLBP, a comprehensive branding and marketing agency. - Pioneered new and nationally recognized models for audience engagement and community focused local journalism. - Led the newsroom to over 100 state and national recognitions and awards.

Long Beach, Ca, Us

Simultaneous interim role managing the day-to-day overall corporate operations and most complex, highest-priority projects for a California-based, multinational privately held environmental, social, and governance impact investment partnership with $325 million in net assets under management in over one dozen sectors and industries.

Long Beach, California, Us

Recruited to build dynamic internal communications, marketing, and employee engagement initiatives for a $17.8B Fortune 200 managed care company with 25,000 employees nationwide - Managed executive communications through speechwriting, video production, written messaging, legislative advocacy messaging and other channels during a months-long leadership and organizational change. - Developed and deployed Molina Healthcare’s first company-wide engagement survey in four years. Benchmarked survey against major competitors and accumulated over 10,000 data points, leading to broad action plan for strengthening organizational development programs through robust marketing plan. - Developed employee engagement tracking metrics and benchmarking aligned to corporate profitability improvement efforts. - Drove significant increases in workforce and stakeholder engagement, contributing to Molina Healthcare’s YoY revenue growth from $67M to $131M. - Demonstrated rises in employee understanding of company purpose from 84% to 96%, leadership communication effectiveness from 58% to 83%, and value of executive communications from 66% to 83%, as well as increased alignment with company vision from 66% to 75%.

Chief communications executive reporting to the CEO of the nation’s largest municipal government with a $28B budget and 108,000 employees. - Directed messaging for 36 departments and multiple policy areas and customer functions. Managed 38 employees and a $7.5M division budget. - Successfully restructured organizational communications, merging three offices into the County’s first integrated communications and engagement team for unified branding, messaging, public outreach, and internal and external communications. - Maximized positive exposure for the County in local, national, and global media by developing and executing strategic media positioning plans. - Served as countywide spokesperson to all local, national, and international media. - Developed and oversaw production of award-winning web-based, multimedia annual report.

KEY RESPONSIBILITES• Coordinating and advising on communications efforts for more than 24 public information officers located within County departments• Managing the County’s executive-level social media platforms, monitoring emerging digital communications trends, and implementing new communications technologies• Monitoring of daily media coverage of the County and distribution of coverage clips to 2,000 County staff three times a day• Providing branding and licensing management for the County’s official seal, logos, and photos for use in outside advertising campaigns and internal publications, including authority over fair use and legal approval process• Participating in annual development of County’s Strategic Plan, including oversight for organization-wide communications and marketing goalsMAJOR ACCOMPLISHMENTS• Achieved 100 percent utilization of social media platforms by all County departments, including development of usage policies and access rights• Developed a social media executive boot camp series, training over 300 County leaders on Twitter usage and best practices• Transitioned Countywide media monitoring and daily press clippings from a local-only, paper-based process into a round-the-clock digital capability that monitors references to the County across international print, broadcast, web, and social media outlets• Developed lacountychannel.com, a video-hosting site that received 328,000 views of videos about County services within the first six months of launch

KEY RESPONSIBILITES• Appointed as spokesman, speechwriter, and communications manager for an elected official representing over 2 million constituents• Engaged new media technologies and legislative strategies to position Supervisor Knabe as a leader and expert on numerous policy issues• Researched and authored over 80 speeches annually, ranging from keynote addresses to issue-specific policy speeches• Served as a policy advisor, authoring motions and legislative analysis reports and testifying on behalf of the Supervisor at various levels of governmentMAJOR ACCOMPLISHMENTS• Developed and implemented the Fourth District’s Strategic Communications Plan• Created and coordinated Supervisor Knabe’s annual State of the County luncheon, with 1,300 attendees, including writing the keynote speech and working with the event’s corporate sponsorship partners• Introduced Supervisor Knabe’s Annual Report, distributed in print and electronic versions to key stakeholders in the Fourth District• Redesigned Knabe.com website from draft concept to final deployment. Website averages 40,000 unique visitors monthly• Managed digital communications and media outreach for the Supervisor’s successful 2008 reelection campaign as an independent volunteer