Development and administration of a highly customized CRM as well as cybersecurity, VOIP, and website administration

Global B2B Enterprise Financial Compliance Tech - Communications capture, storage, AI risk analysis• Founded product marketing for 5 SaaS products on a communications compliance data platform• Built GTM strategy and content across complex enterprise sales cycles, doubling YoY ARR.• Produced full-funnel CMS catalog supporting long, complex sales, marketing, and ABM plays.• Created thought leadership in white papers, webinars, market reports, maturity guides, and blog articles.• Led AR task force, establishing a new market category and setting Shield as its market leader.

Led PLG GTM functions doubling annual revenue from $60m to $120m• Performed extensive market research and analysis to establish key positioning strategies.• Introduced GTM positioning & messaging guides to map strategy to execution.• Produced full-funnel collateral for sales, CS, and marketing including decks, battlecards, and training, case studies, webinars, and blog posts

Conducted extensive market research, developed outbound sales team and new sales process, and launched a re-brand and new website.

Led go-to-market research, strategy, and implementation for an innovative VPN solution serving the IT channel.• Performed competitive analysis and interviewed 200+ prospects, determining positioning, feature development prioritization, and pricing structure.• Collaborated with the marketing team to develop the messaging and marketing plan, culminating in 2500+ leads via digital marketing, influencers, 5 major partnerships, and 6 events. Headed sales enablement and training leading to 50+ closed deals in the first 7 months.• Guided teams to ensure alignment across departments, representing the voice of the customer and coordinating efforts from market research to development, marketing, sales, tech support, and customer success.

Developed concept of product and services for youth-serving organizations to protect children from abuse.• Interviewed prospective youth-serving organizations and their constituents as well as other organizations and subject matter experts operating in the child-protection space.• Created and designed business plans and pitch decks for various potential product and service offerings.• Supported customer requirement alignment with development and design teams.

Managed content and supported go-to-market efforts for an innovative Judaic learning platform• Managed a team of 12 educational content creators, producing ~2000 pages of educational texts.• Was an integral contributor to go-to-market decision making and activities.