David Acosta Salgado Email & Phone Number

Mexico City, Cdmx, Mx

Commercial driven technology enabler for business strategy framework, business processes intelligence and enterprise architecture design.• Lead and implement the digital transformation strategy (Salesforce implementation, RPAs, B2C Apps, Data Governance, eCommerce), across México, Central America, and Caribbean, identifying key projects and initiatives to ensure process optimization and improve the customer journey.• Own and drive budget management for projects including forecasting… Show more Commercial driven technology enabler for business strategy framework, business processes intelligence and enterprise architecture design.• Lead and implement the digital transformation strategy (Salesforce implementation, RPAs, B2C Apps, Data Governance, eCommerce), across México, Central America, and Caribbean, identifying key projects and initiatives to ensure process optimization and improve the customer journey.• Own and drive budget management for projects including forecasting and evaluation investment needs. • Analyze the markets with a view to commercial development, collaborating with the Management and the Business Units for the related Business Plans preparation. • Identify system requirements to optimize sales processes and implement Service Network Solutions and internal digitalization efforts, supervising internal RPA developments. • Manage vendor relationships, contracts, and budgets related to IT and digitalization initiatives, ensuring that the organization's investments in IT are optimized and aligned with strategic objectives.• Perform customer contact point surveys to understand pain points and improve customer service levels (SLAs). • Collaborate with cross-functional teams (UX/UI, IT, Pricing, Business Strategy, Sales, Operations) to drive project management, strategic planning and identify business opportunities. Show less

• Develop and implement go-to-market programs for the passenger and truck division (+1,800 SKUs), across LATAM (México, central America, and Caribbean), creating inbound marketing campaigns, outbound campaigns on social media and email, and managing and optimizing the entire sales pipeline; leading a team of 12 direct reports. • Lead E-commerce operations ensuring product positioning, considering pricing strategy with the focus on maximizing revenue and market share. • Partner with… Show more • Develop and implement go-to-market programs for the passenger and truck division (+1,800 SKUs), across LATAM (México, central America, and Caribbean), creating inbound marketing campaigns, outbound campaigns on social media and email, and managing and optimizing the entire sales pipeline; leading a team of 12 direct reports. • Lead E-commerce operations ensuring product positioning, considering pricing strategy with the focus on maximizing revenue and market share. • Partner with Sales & Retail Marketing to establish and execute a roadmap and plan of action for digital channels across key retail partners.• Maximize brand presence online in customer marketplaces (Mercado Libre, Amazon, Walmart.com, Liverpool), key opinion leaders, etc.• Coordinate with external agencies and vendors as needed for marketing campaigns and initiatives.• Define and implement brand strategies per division identifying key persona and communicate our unique value proposition in an engaging manner. • Utilize Business Intelligence (BI) tools to drive data analysis per product and data dashboards to measure user behavior, user demographics, acquisition channels and funnel conversion rates for all products launched in the digital business ecosystem.• Implementation of pricing strategy for all sales channel with target competitors, sell in to sell out campaigns.• Provide oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics. Show less

Ciudad De México Y Alrededores, México

Monterrey Y Alrededores, México

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Digital Transformation

Ingeniero Industrial Y De Sistemas, Gestión De Proyectos

Master Of Business Administration (M.B.A.), Mba