David Acosta Salgado
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David Acosta Salgado Email & Phone Number

Head of Digital Transformation at Continental
Location: Mexico City, Mexico, Mexico 8 work roles 3 schools
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Current company
Continental
Role
Head of Digital Transformation
Location
Mexico City, Mexico, Mexico
Company size
81038 employees

Who is David Acosta Salgado? Overview

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David Acosta Salgado is listed as Head of Digital Transformation at Continental, a company with 81038 employees, based in Mexico City, Mexico, Mexico. AeroLeads shows a matched LinkedIn profile for David Acosta Salgado.

David Acosta Salgado previously worked as Digital Transformation Manager at Continental and Marketing Manager at Continental. David Acosta Salgado holds Digital Transformation from Mit Sloan School Of Management.

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Continental

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Profile bio

About David Acosta Salgado

Tengo más de siete años de experiencia en el campo de la transformación digital, liderando e implementando estrategias, proyectos e iniciativas que optimizan los procesos, mejoran la experiencia del cliente y generan valor para el negocio. Mi misión es facilitar el cambio y la innovación en las organizaciones, aprovechando las oportunidades que brindan las tecnologías digitales. Mi campo de especialización es la definición e implementación de estrategias comerciales así como la habilitación de tecnología para robustecer la promesa de valor, incrementar la rentabilidad y gestionar las relaciones con los clientes de forma eficiente y efectiva. Actualmente, trabajo como Digital Transformation Manager en Continental, una empresa líder en la industria automotriz, donde lidero la transformación digital en México, Centroamérica y el Caribe.En mi rol anterior como Marketing Manager en Continental, desarrollé e implementé programas de marketing para la división de pasajeros y camiones, abarcando más de 1,800 productos y varios mercados en LATAM. Creé campañas de marketing digital, gestioné y optimicé el embudo de ventas, lideré las operaciones de comercio electrónico y maximicé la presencia de la marca en los canales digitales. Para lograr estos objetivos, utilicé habilidades como el análisis de datos, la gestión de proyectos, desarrollo de equipo y change management. Gracias a mi trabajo, contribuí al aumento de los ingresos, la participación de mercado y la satisfacción de los clientes de Continental.

Current workplace

David Acosta Salgado's current company

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Continental
Continental
Head of Digital Transformation
Mexico City, CDMX, MX
Website
continental-corporation.com
Employees
81038
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8 roles

David Acosta Salgado work experience

A career timeline built from the work history available for this profile.

Head Of Digital Transformation

Continental

Mexico City, CDMX, MX

Digital Transformation Manager

Current
Continental
  • Commercial driven technology enabler for business strategy framework, business processes intelligence and enterprise architecture design.
  • Lead and implement the digital transformation strategy (Salesforce implementation, RPAs, B2C Apps, Data Governance, eCommerce), across México, Central America, and Caribbean, identifying key projects and initiatives to.
  • Own and drive budget management for projects including forecasting… Show more Commercial driven technology enabler for business strategy framework, business processes intelligence and enterprise architecture design.
  • Own and drive budget management for projects including forecasting and evaluation investment needs.
  • Analyze the markets with a view to commercial development, collaborating with the Management and the Business Units for the related Business Plans preparation.
  • Identify system requirements to optimize sales processes and implement Service Network Solutions and internal digitalization efforts, supervising internal RPA developments.
Jan 2022 - Present

Marketing Manager

Continental
  • Develop and implement go-to-market programs for the passenger and truck division (+1,800 SKUs), across LATAM (México, central America, and Caribbean), creating inbound marketing campaigns, outbound campaigns on social.
  • Lead E-commerce operations ensuring product positioning, considering pricing strategy with the focus on maximizing revenue and market share.
  • Partner with… Show more
  • Partner with Sales & Retail Marketing to establish and execute a roadmap and plan of action for digital channels across key retail partners.
  • Maximize brand presence online in customer marketplaces (Mercado Libre, Amazon, Walmart.com, Liverpool), key opinion leaders, etc.
  • Coordinate with external agencies and vendors as needed for marketing campaigns and initiatives.
Oct 2016 - Mar 2023

Product Manager

Continental

Ciudad De México Y Alrededores, México

Feb 2014 - Sep 2016

Commercial Executive Plt

Continental Tire

Monterrey Y Alrededores, México

.

Feb 2009 - Feb 2014

Ingeniero De Calidad

Mantenimiento Industrial
Dec 2007 - Sep 2008

Sales Engineer

Bridgestone Firestone De México S.A. De C.V.

.

Apr 2004 - Nov 2007
Team & coworkers

Colleagues at Continental

Other employees you can reach at continental-corporation.com. View company contacts for 81038 employees →

BB Bharath B Bharath B Colleague at ContinentalBengaluru, Karnataka, India, India View → LA Leopoldo Aceves Lopez Leopoldo Aceves Lopez Colleague at ContinentalZapopan, Jalisco, Mexico, Mexico View → SB Saïd Boukhanchat Saïd Boukhanchat Colleague at ContinentalGreater Paris Metropolitan Region, France View → MK Murilo Kielmann Murilo Kielmann Colleague at ContinentalSalvador, Bahia, Brazil, Brazil View → MC Mandy Chee Mandy Chee Colleague at ContinentalWP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → MH Mara H. Mara H. Colleague at ContinentalHannover, Lower Saxony, Germany, Germany View → SS Sergio Salazar Sergio Salazar Colleague at ContinentalGuadalajara, Jalisco, Mexico, Mexico View → CB Carlos Barbosa Carlos Barbosa Colleague at ContinentalZapopan, Jalisco, Mexico, Mexico View → SV Shwetha V D Shwetha V D Colleague at ContinentalBengaluru, Karnataka, India, India View → RC Radu-Ștefan Corcaci Radu-Ștefan Corcaci Colleague at ContinentalIaşi, Romania, Romania View →
3 education records

David Acosta Salgado education

FAQ

Frequently asked questions about David Acosta Salgado

Quick answers generated from the profile data available on this page.

What company does David Acosta Salgado work for?

David Acosta Salgado works for Continental.

What is David Acosta Salgado's role at Continental?

David Acosta Salgado is listed as Head of Digital Transformation at Continental.

Where is David Acosta Salgado based?

David Acosta Salgado is based in Mexico City, Mexico, Mexico while working with Continental.

What companies has David Acosta Salgado worked for?

David Acosta Salgado has worked for Continental, Continental Tire, Mantenimiento Industrial, and Bridgestone Firestone De México S.A. De C.V..

Who are David Acosta Salgado's colleagues at Continental?

David Acosta Salgado's colleagues at Continental include Bharath B, Leopoldo Aceves Lopez, Saïd Boukhanchat, Murilo Kielmann, and Mandy Chee.

How can I contact David Acosta Salgado?

You can use AeroLeads to view verified contact signals for David Acosta Salgado at Continental, including work email, phone, and LinkedIn data when available.

What schools did David Acosta Salgado attend?

David Acosta Salgado holds Digital Transformation from Mit Sloan School Of Management.

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