Member of the management team and an initial investor in the development of a leading specialty pharmaceutical company focused in the Dermatology and Podiatry markets. Report directly to the CEO with responsibility for commercial operations and management of a 40+ person organization approaching $25M in revenue. Direct responsibilities include all activities related to marketing, sales management, KOL development, market access, trade relations and corporate communications. Significantly involved in the business development process for both in-licensing and asset divestiture, responsible for market analysis and the communication of strategic opportunity, clinical strategy and clinical findings. • Set strategic direction for the successful launch of more than 20 brands in the Dermatology and Podiatry markets, managing the analysis, planning and execution of programs driving growth through brand development, marketing strategies, sales training, KOL development and launch execution.• Execute sales force sizing analysis, including the hiring, training and identification/implementation of sales force automation systems.• Direct report for sales management, managing sales force strategy, incentive compensation plans and field force execution.• Implemented successful patient access programs, including patient rebate strategies designed to maximize patient access and revenue, and the development of network of more than 100 pharmacies engaged to enhance access to the Company’s brands.• Responsible for building and managing Key Opinion Leader relationships utilized to support market assessment, product launches and identifying on-going market trends and opportunities. • Manage Trade Relations, with activity including the negotiation of distribution agreements and on-going wholesale distributor relationships.• Responsible for all corporate communications, including stockholder communication, public relations and internal corporate communication activities.

Responsible for strategic marketing communication through the management of an internal agency supporting all company brands and internal client relationships. Supported more than 30 brands, spearheading strategic communication activity through market assessment, launch analytics, brand positioning, establishing marketing/commercial plans and budgets. Reported directly to the CEO and Senior Vice President for plan review, execution and budget approvals.• Effectively built brands in the Dermatology, Podiatry, Gastroenterology, ENT and Women’s Health markets, supported by the successful launch and on-going management of prescription, OTC and personal care brands.• Led a 15-person internal creative department that managed and executed all brand communication, marketing program development, sales support and business development communication initiatives.• Managed corporate communications, responsible for the development of stock holder communication, public relations programs and internal corporate communication.

Principle at a leading brand identity and advertising agency servicing a number of North American Fortune 500 clients. Executed brand initiatives to drive growth through strategic communication programs that exceeded brand revenue and market share targets. • Responsible for leading successful strategic branding programs for clients including Nestle, Novartis, Pfizer, Schering-Plough and Unilever.• Led all market analysis and competitive assessment efforts, establishing promotional budgets, marketing programs and tactics that met brand goals.• Established and managed a 20+ person creative team.• Responsible for all customer relations and business development activities for the Company, leading to year-over-year revenue growth and consistent achievement of profit targets.• Named in the patent of Coppertone Sport packaging based on unique attributes of the design.