• Strategic B2B Media Planning;• Team Management;• Business Results Analysis;• Campaign creation and optimization in Google AdWords, Facebook, Instagram, LinkedIn, etc;• KPI’s Analysis;• Main customers: TOTVS, Mobil

• Responsible for media intelligence, focused on performance;• Planning and management of Banco Inter’s digital projects;• Creation, management and optimization of campaigns in Google AdWords, Facebook Ads, Instagram, Twitter Ads and other digital marketing tools; • Responsible for the capture of potential leads for the generation new businesses Digital Sales;• Management tools like GetinSite; Mail Chimp and Google Tag Manager;• Results measurement through Web Analytics tools (Google Analytics, CrazyEgg, SEM Rush) and Microsoft Dynamics CRM;• Development of reports focused on performance, using cross data referencing the number of customers and net value generated through online campaigns to identify and improve ROI;• A/B tests and CRO analyzes to optimize conversions, Banco Inter’s CPL and CPA;

• Responsible for managing the agency's Performance Core, integrating the media team with the metrics team;• Distribution, control and approval of tasks; • Direct advice to clients to align business expectations and results generated through campaigns; • Responsible for the planning, creation and execution of online and offline media;• Definition of KPI’s, creation of analytical reports and measurement of results;• Analysis the performance of the digital marketing actions;• Measurement of results through WebAnalytic tools; • Budget and billing control; • Direct negotiation with online and offline media suppliers;• Definition of text and creative briefings focusing in CRO; • Directing the implementation of tags for performance monitoring.

• Online media planning for Google, Facebook, Twitter, LinkedIn, Instagram, Influencers, vertical and horizontal channels focused on results according to the needs of each client;• Preparation of briefings for CRO focused parts.• Definition of KPIs, creation of analytical reports and measurement of results;• Budget and billing control;

• Motion Graphics;• Production monitoring;• Finalization of audio-visual products;• 2D animations;• Adobe After Effects and Premiere.