David Aparicio Email & Phone Number

Memphis, Tennessee, Us

I specialize in crafting and executing effective marketing strategies that drive business growth. By developing comprehensive plans through market research, identifying target audiences, and creating compelling messaging. I focus on optimizing sales processes, enhancing customer acquisition and retention, and exploring new revenue opportunities to support the sales organization. Through aligning marketing initiatives with business objectives and leveraging performance analytics, I help Vantiva Supply Chain Solutions achieve sustainable growth and win a competitive edge.

New York, Ny, Us

• Provide Channel, Partner, Vertical based expertise in varying industries to Hedge Fund Groups, VC, Agencies and Investment Firms to better inform them of the opportunities and risk factors associated in the market, for both U.S. and International clients.• Advice client companies seeking expertise in retail, demand generation, technology, media, telecommunications, security and home automation, and IoT industry segments.

Atlanta, Georgia, Us

• Reported to CEO, provided C-Level leadership on marketing strategy, vision and results.• Led the organization’s brand position, marketplace awareness, advertising, social networking, public relations, product marketing, marketing communications, field marketing, and lead generation programs to drive resounding growth.• Developed and drove the Marketing Strategy & Go-To-Market plan in alignment with the organization’s short, mid and long-term goals.• Identified & developed key strategic marketing partnerships to leverage related brands into the Birch brand and value proposition.• Developed and executed lead generation programs integrated with lead management technology to track the increase of sales penetration and optimize the sales and marketing funnel.

Holmdel, New Jersey, Us

• Developed and implemented the Go To Market strategy and framing success metrics for strategic verticals.• Designed and executed a customer acquisition strategy through targeted Multi-Channel tactics.• Led the development of strategic marketing plans including awareness and demand generation activities, training and education, and development of innovative joint marketing offers and assets.• Developed and executed partner promotional strategies and develop channel specific marketing campaigns to increase sales through all distribution channels.• Ownership of sales and brand communications, built to elevate the brand within the industry.• Established marketing project budget, schedules (timelines, milestones and deliverables), management of progress to ensure timely execution, and evaluation of effectiveness.• Managed internal and external resources in the tactical execution and alignment of strategic vision.

Boca Raton, Florida, Us

• Built and managed relationships that deliver growth and stability of the company’s short-term business goals and strategic long-range initiatives within the marketing ecosystem.• Interacted, presented and garnered support from executive leadership on initiatives to drive incremental growth.• Worked with sales, alternate channels, and business development leadership to quantify channel partner opportunities, develop performance targets, and manage overall metrics.• Drove and developed the channel marketing strategy, product release, and product mix plans.• Leveraged channel partner marketing / communication activities to optimize integrated message with prospects and existing customers.• Negotiated agency and partner contracts and agreements, resulting in profitable terms for the company.• Successfully worked in a matrix organization interfacing with cross-functional department heads to ensure appropriate support for channel opportunities and the eco-system.• Led M&A due diligence and integration strategy with oversight of marketing and channel sales.

Bellevue, Wa, Us

• Successfully launched the strategy of four major markets (NY, Boston, DC and Baltimore) exceeding forecast. • Oversaw $120MM advertising and launch budget.• Managed five Area Marketing Managers in the North East Region supporting multi-channel sales initiatives. • Managed marketing agencies and vendors ensuring direction and message were aligned with corporate vision.• Managed public relations agency to maximize company awareness and promote goodwill in the markets.• Developed and managed local sales marketing events and initiatives to drive acquisition across all channels (National retail, Indirect, Direct, Partner)• Monitored local market performance (gross adds, retention, ARPU) and make recommendations to executives as needed to positively impact results.• Evaluated media plans for value-add opportunities and related programs.• Responsible for North East Region Marketing P&L.

Memphis, Tn, Us

• Managed $1.8B B2B portfolio of Certified Solution Partners (CSP) ensuring a quality FedEx experience for CSP partners and end users.• Designed and developed CSP portfolio to track KPIs against program goals and exceed forecast models.• Created co-op marketing campaigns to increase share of wallet within multi-carrier environment.• Responsible for Go-To-Market plan of CSP partners for internal sales channels and 3PLs.• Developed and delivered FedEx proprietary integration tools via sales training; yielding a 25% incremental lift of integrations with a cost reduction of $9.4MM realized in first year of inception.• Created long-range product plan producing a net 9% lift in high value customer integrations.• Two-time recipient of Bravo Zulu award given by executive management in recognition of exceeded achievements.

Armonk, New York, Ny, Us

• Successfully managed a team of 12 Account Managers for the London division and eastern US.• Built an industry leading Account Management team delivering email-marketing strategies for premier client base.• Generated repeatable marketing solutions with flexibility for individual strategic growth.• Successfully launched APAC market support for accounts, expanding business into new international markets.

Overland Park, Kansas, Us

• Managed revenue generating marketing tactics for data and voice services to base customers.• Managed a $8.3MM mass advertising, direct mail and digital marketing budget.• Maintained P&L responsibility for over $270MM in incremental revenue.• Successfully implemented an international growth opportunity with Latin America and Caribbean (LAC) driving revenue from untapped markets.• Conducted weekly, monthly, and quarterly report card sessions on marketing initiatives with executive team.PROGRAM MANAGER CUSTOMER LIFE CYCLE, SPRINT CONSUMER• Managed long-term strategy for B2C segment of Customer Lifecycle on high value data services such as BlackBerry, WiFi, Wireless Data Services, GPS Locator Applications, and Messaging across internal and external vendor sites.• Developed and implement initiatives designed to reduce data service churn and proactively increase Average Revenue Per User (ARPU) and overall Customer Experience.• Resulting in 200% expansion of program call volumes from FTE lift and a reduction of over 4% churn.

Louisville, Ky, Us

• Developed business plan and marketing strategy at start up stage with dynamic voice application that utilized Internet Protocol to deliver real estate information to end consumers.• Supervised three marketing staff and agency of record (AOR).• Collaborated with CFO to meet with PE investors and engage in presenting for procurement of funds, leading to achievement of fundraising goal of $1.3 million within six months.• Oversaw production of collateral material, managing creative design team, from cradle to completion.

Dallas, Tx, Us

• Computed, analyzed and summarized sales and marketing data for senior leadership to drive strategic focus on KPIs to drive revenue and mitigate churn.• Created programs to assist sales with customer profitability and increase retention at a local level.• Collaborated with senior executives to evaluate and adjust marketing and sales strategies.• Directed data warehouse analysis and market research.

• Managed local marketing efforts for the South East DMA, with a $3MM budget, achieving an 8% growth in market share.

Ba, Marketing

High School Diploma, High School Diploma