+ lululemon+ Jordan Brand+ Nike+ Lyft+ HTC Vive

+ Conceptualized, wrote and pitched work across a range of channels for global innovators, with a focus on PayPal and Meta — including Meta Reality Labs, Meta Quest and WhatsApp+ Shaped groundbreaking digital content in the metaverse, on the web and for social media and email/CRM — including key e-commerce touchpoints and immersive experiences+ Partnered with account managers, creative directors, strategists and producers on a variety of creative deliverables, from large-scale brand… Show more + Conceptualized, wrote and pitched work across a range of channels for global innovators, with a focus on PayPal and Meta — including Meta Reality Labs, Meta Quest and WhatsApp+ Shaped groundbreaking digital content in the metaverse, on the web and for social media and email/CRM — including key e-commerce touchpoints and immersive experiences+ Partnered with account managers, creative directors, strategists and producers on a variety of creative deliverables, from large-scale brand updates to finely tuned executions+ Created and applied strategic frameworks to refine concepts and guide creative problem-solving Show less

+ Established and executed the voice of the SNKRS app and brand globally+ Partnered with product teams to tell stories around product design, heritage, and fashion + Worked with product collaborators like Stussy, Off-White and Ben & Jerry's to create co-branded content+ Created demand and engagement for high-profile product releases through detailed narratives

+ Wrote campaign copy for digital platforms, including e-commerce, mobile apps and email/CRM+ Crafter core content strategy for small enterprise clients+ Clients included Nike, Jordan Brand, The Nature Conservancy and Adobe

+ Crafted and executed employment brand voice for Nike Global Talent Acquisition+ Led branding efforts for Nike's resdesigned career site (jobs.nike.com)+ Managed Nike's LinkedIn account with millions of followers to guide large-scale recruitment communications around both employee and candidate experience

+ Wrote creative copy for social media, email, Nike.com, and Nike apps+ Guided strategic research around athletes, teams, marketplace trends, and brand history+ Created concepts for evergreen content franchises housed within the Nike app+ Specialized in content creation for Nike Basketball, Nike Sportswear and Jordan Brand

+ Clients included digital creative teams within Nike, with a focus on Global Football+ Developed and executed messaging for external communications, including social media+ Collaborated with design teams to develop content strategy for a range of digital platforms

+ Managed key accounts within Nike, including Global Basketball and Global Digital+ Wrote creative copy for external functions (social, Nike.com)+ Led content creation for agency social media channels

+ Wrote and edited both long-form and short-form content for a range of clients+ Researched current topics in history, social history, and environmental education+ Clients included adidas, Oregon Historical Society, National Steinbeck Center

+ Covered Oregon football, cross country, women’s and men's basketball, and track & field+ Key events included the Rose Bowl, NIT and U.S. Olympic Track and Field Trials+ Wrote features, recaps, sidebars and columns for both online and print circulation

+ Wrote stories and features for media relations department during its inaugural season in MLS + Created website content for PortlandTimbers.com and Jeld-WenField.com+ Partnered with media outlets in their coverage of the Timbers during games and practices

+ Promoted artists signed to Sony label face-to-face with record retailers+ Developed and executed social, lifestyle and retail marketing+ Distributed promotional materials to retailers and helped manage in-store performances