David Backman is a Database Marketing Manager at Lakeshore Learning Materials at Lakeshore Learning Materials. Colleagues describe him as "David provides valuable input in regard to how marketing strategies correlate to overall sales growth. He is very passionate in being able to target new customers. David and I partnered on two important tasks, Online Scheduling and a Loyalty Program. In these two projects, David represented the external customer and completed tasks that were delegated to his department. He consistently provides you with input along with a solution that will best serve the company and customer. He is a… Show more" and "David is smart, strategic and collaborative. Always the consumate business partner, David clearly articulates project objectives, is open to new ideas and provides direction and support as needed. His ability to combine data with qualitative consumer insights in order to make business and marketing decisions is impressive."