David Barella Email & Phone Number

Australia

Senior Google ads specialists, managing a large portfolio of clients.

Melbourne, Australia

Currently contracting for number of clients in my free time.

Melbourne, Australia

Paid Media Manager,I managed all Revium paid media clients helping internalise accounts.After auditing the previous 12 months performance I implemented the following:Organised account with labels to ensure easily managed strategies as well as identifying areas of concern and restructuring campaigns accordingly.Monitored current CPA and created strategies.

Melbourne, Australia

Senior Account Manager, managing a portfolio of small, medium and large business enterprises. Ongoing account management.

Home

• Freelance Adwords Consultant
• Working on multiple Adwords accounts for small to medium businesses
• Managing accounts based around client budgets, pacing spend to ensure they meet ROI targets
• Reporting results of campaigns with suggestions for further improvement
• Building campaigns with a one off set up fee
• Offering conversion analysis on websites to further improve performance of Adwords campaigns

Melbourne, Australia

• Contracted to support SEM manager due to high volume optimisation requirements
• Optimised tier 1 client with digital spend in excess of $500,000 during their peak season
• Managed budget pacing for multiple clients to ensure they maximised their ROI and hit spend targets
• Optimisation of conversions on high volume accounts to ensure clients reached their CPA targets
• Created Gmail Sponsored Promotion (GSPs) campaigns to target contextually and to target by competitor domains
• Built countdown ads to create a sense of urgency for clients closing date

Home

• Worked on multiple Adwords accounts for small to medium businesses
• Managed accounts based around client budgets, pacing spend to ensure they meet ROI targets
• Reporting results of campaigns with suggestions for further improvement
• Built campaigns with a one off set up fee
• Offered conversion analysis on websites to further improve performance of Adwords campaigns

Melbourne, Australia

• Managed a team of campaign managers in this role I saw the team increase from 1 campaign manager to 4 campaign managers
• Responsible for training all team members and helping them pass through both the fundamental exam and the search advanced exam to help the company qualify as a Google Partner
• Oversaw the management of all Adwords campaigns. The company’s portfolio grew from 40 clients to over 250 clients during this period
• Responsible for assigning clients to campaign managers, I selected the campaign manager most suitable for each client’s depending on their individual strengths
• Responsible for one to ones with campaign managers. This included identifying areas of improvement and any actionable training request made by campaign managers.
• Liaised with the sales team to arrange face to face meetings with perspective clients. I also identified client goals and created proposals with suggest time lines for campaign improvements

Melbourne, Australia

• May 2012 – July 2012Campaign Account Manager
• Managed 40+ AdWords accounts ranging from low to high revenue over multiple verticals
• Role included optimising keywords to improve performance, conversion optimisation to increase ROI and monthly, fortnightly or weekly reports depending on client requirements
• Integrated AdWords with Google Analytics to improve website performance such as times on page, page views and conversions
• Worked with resellers to effectively promote their services this includes creating white list reports for campaigns and creating proposals and suggestions to improve their existing campaigns
• Offered suggestions to improve website performance and increase return of investment (ROI)

Officially given the role of head optimiser and co-ordinator for the AdWords training scheme.Role includes managing and approving campaigns for the UK team to increase customer ROI and to reach their goals. The role also included problem solving on accounts that were not achieving expectations and dealing with customer complaints.Also mentoring the Israeli.

Responsible for a small budget campaign trial. This role dealt with customers who had a limited budget. This role involved assessing the potential of the business models to identify whether there was scope to increase the spend and return of investment (ROI).The role also involved building and creating accounts, measuring results and tracking data then.

After success as a consultant I took on the position as a campaign developer and optimiser. I undertook additional training for this role.This role was tested in the UK which resulted in the standard of accounts improving and reduced the level of churn.The responsibility of this role was to build and to manage accounts of 14 advertising consultants. I.

Google trained marketing consultant in AdWords online Pay Per Click advertising.The role involves contacting customers who have either initiated the account process and not entered their billing details or have created an account that has gone live but has had neither clicks nor impressions.Creation of search marketing campaigns for clients.Understanding.