David Bateman Email & Phone Number

Soudan Lane is a fully integrated Advertising & Communications resource providing a a holistic one-stop shop. David leads a team of Brand Communication specialists via a strategic communication process that includes Gap Analysis/opportunity, Consumer insights, Brand innovation, Product Innovation/Science, Packaging, Advertising and Communication.A good example is Soudan Lane's creation of Gourmet Garden Herbs & Spices in tubes - today, an Aussie global brand.Soudan Lane undertook Brand… Show more Soudan Lane is a fully integrated Advertising & Communications resource providing a a holistic one-stop shop. David leads a team of Brand Communication specialists via a strategic communication process that includes Gap Analysis/opportunity, Consumer insights, Brand innovation, Product Innovation/Science, Packaging, Advertising and Communication.A good example is Soudan Lane's creation of Gourmet Garden Herbs & Spices in tubes - today, an Aussie global brand.Soudan Lane undertook Brand development from initial product concept evaluation through to in-store display, involving Gap Identification, Consumer Insights, reformulation of concept product, establishing farm and processing, Branding, Packaging, Display solution and Consumer demand generation....and the global business plan. Jase's Kitchen Brand is another example - a Brand created and designed for a wide range of food types including Gluten Free - a unique strategy that avoids sub-category polarisation.Other examples include:-Kellogg's Nutri-Grain - today, #1 Kellogg brand Aust. and NZ.-Identified the initial Brand strategy - identified the real Gap that Nutri-Grain filled in the days of soggy WeetBix, Corn Flakes and Rice Bubbles. The Tony Greig campaign became the beginning of a highly successful brand journey. Soudan Lane subsequently, developed and managed the Kellogg's Nutri-Grain IronMan Series for both Aust and NZ that resulted in effective Brand connection to youth and connecting effectively with mothers of young men.On this journey, Soudan Lane on behalf of Kellogg Aust. also worked closely with Surf Life Saving in both Australia and New Zealand, initiating the development of the Surf Patrol uniform and broader recognition programs for Surf Lifesaving's contributions to the respective communities.- Alpine Farms Cultured Butter range-Green's 'Lolly Gooble Bliss Bombs' relaunch.-Exhibition & Event Association of Australasia - 'Got a Passion' Brand development and website. Show less

-Malaysia. Managing Director reporting to Asia Pacific Director and local Board - 1983-87. Clients included Unilever, Nestle, Kellogg, Malaysian Airline System, Sime Darby, Warner Lambert, RJ Reynolds, Fraser & Neave, IBM, Tourist Development Corp, Scott Paper, Kodak.Highly recognised Creative and Media product.Account Director - Vice President JWT - Direct, Canada - 1981-83Established a Sponsorship Management Division with clients including RJ Reynolds, Labatts… Show more -Malaysia. Managing Director reporting to Asia Pacific Director and local Board - 1983-87. Clients included Unilever, Nestle, Kellogg, Malaysian Airline System, Sime Darby, Warner Lambert, RJ Reynolds, Fraser & Neave, IBM, Tourist Development Corp, Scott Paper, Kodak.Highly recognised Creative and Media product.Account Director - Vice President JWT - Direct, Canada - 1981-83Established a Sponsorship Management Division with clients including RJ Reynolds, Labatts, Pepsi.Account Director JWT Toronto - 1978-81Managed the Pepsi account resulting in Canadian and International Awards for the 'Look who's drinking Pepsi' campaign.Account Director JWT Sydney - 1974-78Managed the Kellogg and Parker Pens accounts.Responsible for the re-launch of Nutri-Grain, and ongoing development of the Kellogg RTE Cereal portfolio. Show less