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With over 25 years of corporate management experience at companies who are the leader in their respective industries, David brings extensive franchise, operating and management knowledge to any company seeking a seasoned executive. As the former Chief Operating Officer at REALTOR.com and Executive Vice President of Move Inc.’s Real Estate Services Division, David was responsible for managing the day-to-day operations of the $249 million division. Much of the division’s success was directly attributed to David and his team’s ability to triple Realtor.com’s revenue in a four year period. Prior to his seven years at Move, Inc., David held senior level positions with Fortune 200 Company, Cendant Corporation (now called Realogy) and Fortune 500 Company, Coldwell Banker Corporation. Cendant, one of the largest franchisors in the world with brands that include Century 21, Coldwell Banker, Ramada, Days Inn, Avis and Budget, recruited David to lead their newly formed Preferred Alliance division. As Vice President of Preferred Alliances, David was instrumental in growing the new division to over 100 Preferred Alliance partners generating over $100 million in revenue in only a few years. Prior to Cendant, David was Director of Marketing & Communications for Coldwell Banker Corporation where he was responsible for developing, implementing and managing marketing programs for the Coldwell Banker franchise network. Before Coldwell Banker, David worked for Mail Boxes Etc. Corporation (MBE), the world’s largest franchisor of neighborhood postal, business and communication service centers.Specialties: Executive level management specializing in operations, marketing, customer service/relations and business development. Corporate strategic planning and implementation, franchising and building cohesive teams that are results oriented.
Merchant Centric
View- Website:
- merchantcentric.com
- Employees:
- 23
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Ceo And Co-FounderMerchant CentricThousand Oaks, Ca, Us
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Ceo & Co-FounderMerchant Centric Mar 2008 - PresentWestlake Village, Ca, UsCompany Purpose:We help companies grow revenue by understanding what matters most to their customers through our analytics, management tools and services. The Problem:Multi-location businesses want to use data to identify what actions will increase revenue, but current methods fail to identify what matters most.The Merchant Centric Solution:We use data analytics to determine the most important action areas to increase revenue and then provide tools for management to implement and monitor those actions. The rest of our solution also helps businesses increase their revenue by improving their online visibility & reputation, as well as through competitive intelligence. Elevator Pitch - Merchant Centric will drive more revenue for your business by helping you:LISTEN to customer feedbackUNDERSTAND the insights within the feedback that drives revenue ACT on the insights that drive results
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Executive Vice President (Move.Com Real Estate Division)Move Inc. Jul 2006 - Mar 2008Santa Clara, Ca, UsReported to the President & CEO of the division and was responsible for directly and indirectly managing the unit’s 325 employees. This included managing all facets of the business consisting of operations, sales, marketing, customer care, product development, training and industry relations. • Responsible for division P&L of $249 million• Led the integration of 5 separate business units into 1 real estate division• Instrumental in creating and successfully executing division’s 2007 business plan -
Chief Operating OfficerRealtor.Com Apr 2001 - Jun 2006Santa Clara, California, UsWith over 250 employees, this role was responsible for managing the overall operations at REALTOR.com. This includes overseeing the REALTOR.com customer service center, product development, contract administration, sales, sales operations, marketing, training and the company P&L. • Responsible for business unit P&L of $135 million• Met or exceeded company Operating Income goals every quarter• Significantly reduced expenses year over year by $30 million• Accountable for the VP of Sales who oversees a team of 145 field & phone based sales executives • Launched 6 new products to over 180,000 real estate agents in a 10-month period• Senior executive responsible for managing Move’s largest customer (Cendant Corp)• Designed online sales support system to track contract processing, reporting and resource center• Simplified Virtual Tour business through self-service model that saved company nearly $10 million• Part of task force asked to develop and implement a plan to get company cash flow positive -
PresidentNational Home Connections (Cendant Owned Company) Jul 1999 - Mar 2001Part of Cendant acquisition team that acquired National Home Connections (NHC). Became President of NHC and grew the company into a premiere national residential utility connection/disconnection service. • Accountable for all aspects of the business including operations, marketing and technology • Serviced over 35,000 customers the first year of operation• Managed $10 million first year budget• Responsible for 150+ direct / shared NHC staff• Introduced service online via Move.com Connections• Member of the Move.com Executive Management Team (Move.com acquired NHC in 2000)• Rolled out exclusive, private labeled program to 12K+ Century 21, Coldwell Banker and ERA offices
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Vice President, Preferred ServicesCendant Corporation Oct 1996 - Jun 1999Brooklyn, New York, UsResponsible for developing, implementing and maintaining relationships with the Cendant preferred alliance partners. • Managed over 100 preferred alliance partners• Grew business from $10 million to $115 million in revenue in 2 ½ years• Effectively rolled out 25 programs in one year• Generated more residual revenue than upfront revenues in a three-year time frame.• Responsible for a preferred alliance renewal rate of 98% -
Director, Marketing & CommunicationsColdwell Banker Corporation Mar 1995 - Sep 1996Madison, Nj, UsResponsible for developing, implementing and maintaining marketing programs to the Coldwell Banker Affiliates. • Developed and implemented primary communication vehicle (monthly tool kit) to Affiliates• Helped develop the Coldwell Banker intranet (CBNet) and internet (Coldwell Banker Online) sites• Responsible for showcasing over 175,000 listings on CB Online within the first year• Responsible for the creative treatment at the annual top broker meeting (Chairman’s Circle)• During my tenure, Affiliate renewal rate was 99% (key performance metric) -
National Marketing ManagerMail Boxes Etc. Corporation Jan 1994 - Feb 1995This position was responsible for the development and implementation of marketing programs, promotions and new products and reported to Vice President of Marketing. • Introduced “color copies” as a new product line to franchisees • Managed the national yellow page program• Managed the development and national sponsorship recruitment activities for SOHOA International, an international association comprised of small office/home office workers• Provided management support for planning, tracking and implementation of a national media fund for the company’s domestic franchise network. In turn, this initiative increased same store sales by an average of 20%• Assisted in the development of a marketing training curriculum. Provided on-site training to new and experienced franchise owners
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Field Marketing ManagerMail Boxes Etc. Corporation May 1992 - Dec 1993This position was primarily responsible for developing, implementing, managing and coordinating the national marketing and advertising campaigns at a local franchisee level. • Responsible for managing a network of 127 local advertising associations• Approved and authorized reimbursement of the national ad co-op fund• Developed and implemented a highly successful national discount program (Customer Appreciation Month) through the local ad associations. CAM increased customer counts, copy business (18 million to 55 million) and the image of the network.
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Project Manger, Business DevelopmentMail Boxes Etc. Corporation Jul 1991 - Apr 1992Helped lead the development and launch of a national account program designed to provide large companies with an alternative solution for national distribution. • Trained over 100 Nintendo Customer Service Agents on how to implement the MBE National Account Program• Generated nearly $1 million in incremental revenue for MBE franchisees
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Assistant Advertising ManagerMail Boxes Etc. Corporation May 1990 - Jun 1991This position was responsible for setting up and managing local ad associations.• Assisted local ad associations with the development and implementation of their marketing and advertising plans.• Set up over 100 ad associations nationwide.• Developed a reimbursement process that decreased the amount of time for ad associations to receive matching funds by 50%.
David Bay Skills
David Bay Education Details
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California State University, Long Beach
Frequently Asked Questions about David Bay
What company does David Bay work for?
David Bay works for Merchant Centric
What is David Bay's role at the current company?
David Bay's current role is CEO and Co-founder.
What is David Bay's email address?
David Bay's email address is da****@****hoo.com
What is David Bay's direct phone number?
David Bay's direct phone number is +181888*****
What schools did David Bay attend?
David Bay attended California State University, Long Beach.
What skills is David Bay known for?
David Bay has skills like Strategy, Business Development, Leadership, Marketing, Strategic Planning, Management, Strategic Partnerships, Online Advertising, Team Building, Lead Generation, Marketing Strategy, Sales.
Who are David Bay's colleagues?
David Bay's colleagues are Justin Cooper, Alex Dunphy, Gayathri Vijayakumar, Ryan Cohen, Westly Slagg, Roshni Nadampalli, Kristen Schulte.
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