I am responsible for the successful delivery of a range of digital change initiatives across 27 websites globally. I started by enhancing internal communications within the group. Taking a deep dive into user behaviour analytics and content performance metrics (Google Analytics and Microsoft Clarity), I designed and implemented a new internal WordPress platform. Which I integrated into our existing tools, Email, Workplace, Yammer, and Podbean, creating a one-stop digital ecosystem for pushing… Show more I am responsible for the successful delivery of a range of digital change initiatives across 27 websites globally. I started by enhancing internal communications within the group. Taking a deep dive into user behaviour analytics and content performance metrics (Google Analytics and Microsoft Clarity), I designed and implemented a new internal WordPress platform. Which I integrated into our existing tools, Email, Workplace, Yammer, and Podbean, creating a one-stop digital ecosystem for pushing companywide announcements and locally relevant content to our 33,000 employees. Year-to-date user visits have increased by 624.41%, demonstrating the tangible impact of the revamped communication strategy. Furthermore, user engagement has substantially improved, with the average user spending 296.8% more time on the platform. The content we now deliver is significantly more engaging, mobile friendly and translated, fostering a stronger sense of connection and participation among our team members globally. Using my knowledge of UI/UX design and my understanding of defined user profiles, I have created a digital roadmap for the revamp of each of our websites and have taken decisive action to start to implement each project by taking a hands-on leadership style in gaining buy-in from stakeholders, content owners and globally dispersed teams. I proactively undertook the task of ensuring all our digital channels met the regulatory compliance requirements of various regions, including GDPR, CCPA, LGPD, and CNIL. Working closely with the groups legal team and then auditing our digital operations, I was able to implement enhancements to align with specific privacy regulations. Safeguarding the business against potential regulatory liabilities. Show less

I was the product owner for the Royal Mail and Parcelforce Worldwide website channels, utilising an annual budget of over £2m, I project managed the product backlog to ensure we won, grew and retained customers. I supported the digital strategy by creating key project deliverables, including change requests, business cases and high-level project plans. I identified and developed project plans for the digital direction and new capabilities for the Royal Mail and Parcelforce Worldwide web… Show more I was the product owner for the Royal Mail and Parcelforce Worldwide website channels, utilising an annual budget of over £2m, I project managed the product backlog to ensure we won, grew and retained customers. I supported the digital strategy by creating key project deliverables, including change requests, business cases and high-level project plans. I identified and developed project plans for the digital direction and new capabilities for the Royal Mail and Parcelforce Worldwide web channels. I continuously looked for gaps and opportunities to evolve and grow the web channels. I put forward web strategic development plans and proposals with key milestones. I worked with key stakeholders to deliver the website roadmap to attract key customer segments, while ensuring compliance with legal and regulatory requirements.Using Adobe Target, I built experiences for CRO testing and targeted user journeys to deliver the highest ROI on RMG web pages working with the UX team. I conducted content audits to eliminate redundant and/or duplicate information and worked with stakeholders to make sure content is current and relevant.I was actively involved with all functions of the commercial operations of the business due to my ability to plan, organise and manage multiple projects and those within a team in an agile way, while still responding to and troubleshooting all website issues.Technology: Jira, Confluence, Azure, Ariba SAP Portal, Drupal, Visio, Linkfluence, Smartsheets. Decibel, Planview, Zeplin, Adobe Target and Adobe/Google Analytics Show less

I managed deployment of an annual £300k Content, Social (Facebook/Twitter/Instagram/LinkedIn) and SEO budget. I managed, created and maintained all site content, ensuring a good user experience, alignment to the brand guidelines and adherence to SEO best practices for all channels (online, video, media and email) to drive new business leads and retail sales. I created and implemented effective fully integrated campaigns that deliver a high ROI that was targeted to relevant audiences… Show more I managed deployment of an annual £300k Content, Social (Facebook/Twitter/Instagram/LinkedIn) and SEO budget. I managed, created and maintained all site content, ensuring a good user experience, alignment to the brand guidelines and adherence to SEO best practices for all channels (online, video, media and email) to drive new business leads and retail sales. I created and implemented effective fully integrated campaigns that deliver a high ROI that was targeted to relevant audiences. Delivered best-in-class content strategies and projects to help Royal Mail become a thought leader. I was responsible for the creation and delivery of the SEO and Digital Marketing strategy, which means I researched, sourced and produced accurate service content about Royal Mail products and services. Since starting, my SEO strategy has helped create 30% more enquires for business accounts. Search engine organic clicks are up 38.51% and search engine organic impressions are up 33.62%. With overall traffic being up 14.77%.I conducted competitor audits on a monthly basis. Which gave me an overview of new competitor offerings in the market and identified opportunities to enhance the site and add new areas where relevant. I used Adobe Analytics (and Google Analytics) to monitor visits, behaviour, conversions and revenue generation. I looked where improvements could be made, and ether implement myself or seek stake holder approval for change requests. Show less

I managed, motivated and developed a small team. I was brought in to improve on the existing traditional lead generation techniques and then to build and implement new online digital strategies to create leads and drive sales. I was responsible for researching, creating and implementing new and innovative marketing campaigns for their products. My SEO and Digital Marketing strategy roadmap for new business leads, increased turnover by 53% in the time I was there.I looked at the whole… Show more I managed, motivated and developed a small team. I was brought in to improve on the existing traditional lead generation techniques and then to build and implement new online digital strategies to create leads and drive sales. I was responsible for researching, creating and implementing new and innovative marketing campaigns for their products. My SEO and Digital Marketing strategy roadmap for new business leads, increased turnover by 53% in the time I was there.I looked at the whole sales funnel, from initial engagement (social/organic/PPC/Direct/Email) right through to conversion. I produced and presented monthly reports to the directors and stakeholders on the previous month’s activity and outlined the strategy going forward based on what had been previously learnt. I monitored the brands identity and online reputation, making sure to promptly engage with any online comments or messages in a professional and positive manor.I improved search engine rank positions (SERPs) and relevance, driving towards a best-in-class site and user journey experience by conducting keyword research, content gap analysis and content writing where required. I looked at web metrics and analysis (visits, behaviour, heatmaps and conversions) to work out ROI of campaigns and to look at trends for new business leads over the next 6 and 12 months. I developed and implemented the social media and inbound content marketing strategy to build brand awareness, engagement and sentiment, supporting the overall marketing objectives and delivered it as part of the integrated roadmap.Technology I have used: Moz, Open Site Explorer, AHREFS, majestic, SEM Rush, Google My Business, Google search Console, Google Analytics, Screaming Frog, Hootsuite, Hotjar Heatmaps and Microsoft’s Office Suite. Show less