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David Beaton is listed as Senior Partner at Navigation ME, based in Toronto, Ontario, Canada. AeroLeads shows phone signal with area code 905, 588 and a matched LinkedIn profile for David Beaton.
David Beaton previously worked as Founding Partner at Crater Lake And Company and Senior Partner at Custometrics. David Beaton holds Master Of Business Administration (Mba), Marketing And Information Technology from University Of Toronto - Rotman School Of Management.
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I work at building bridges between Data and Branding; of mass and direct marketing; of online and offline marketing; of analytics and creativity. I apply the principles of continuous improvement and learning to address marketing challenges. I am a believer in the power of advanced analytics to understand the consumer; to build more efficient marketing campaigns and to spark powerful innovations. I am working to make state-of-the-art analytics more accessible and impactful for marketers and the customers they serve.As an entrepreneur, I am committed to developing products and services that create positive and lasting benefits for customers and stakeholders.My approach to marketing planning fits analytics into the right strategic framework for effective, timely decision making. In my work, I aim to connect the marketing, finance and business leadership in my client’s organizations in a more productive collaboration.I am influenced by systems thinking; the synthesis of creative and analytical thinking and decision-making; and design thinking.
Listed skills include Direct Marketing, Entrepreneurship, Customer Insight, B2B Marketing, and 16 others.
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Toronto, Ontario, Canada
Navigation ME (Marketing Effectively) continues the heritage of Custometrics; excellence in marketing analytics. We help brands navigate complex markets to reach their objectives through the use of predictive modeling, optimization algorithms, and related strategy.
London, New York, Toronto
Navigation ME is a proud co-founder of Crater Lake & Company, a collective taking a new approach to marketing effectiveness. Learn more at https://www.craterlakeandcompany.
Richmond Hill, Ontario
• Custometrics helps marketers achieve their goals through the application of state-of-the-art predictive modeling and optimization technologies. The company specializes in measuring and optimizing complex, fast-moving multi-channel marketing communication campaigns and systems, achieving improvements in sales volume and/or campaign profitability. In addition, we develop solutions designed to maximize the impact of single channels, primarily where direct response disciplines are used. Custometrics demonstrates the power of Learning System approaches to systematically improve the effectiveness and efficiency of marketing.• The company is the developer of Ad-CatalystTM , an integrated set of tools designed to measure and optimize integrated marketing communications campaigns; and 1:1 Optimization; a system for allocating marketing budget and effort across customers, channels, messages and offers to maximize ROI.
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David Beaton works for Navigation ME.
David Beaton is listed as Senior Partner at Navigation ME.
AeroLeads has found 3 phone signal(s) with area code 905, 588 for David Beaton at Navigation ME.
David Beaton is based in Toronto, Ontario, Canada while working with Navigation ME.
David Beaton has worked for Navigation Me, Crater Lake And Company, Custometrics, Blitz Direct, A Division Of Cossette Communications, and Foodware, Inc..
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David Beaton holds Master Of Business Administration (Mba), Marketing And Information Technology from University Of Toronto - Rotman School Of Management.
David Beaton is listed with skills including Direct Marketing, Entrepreneurship, Customer Insight, B2B Marketing, Marketing Management, Integrated Marketing, Marketing Mix, and Marketing Communications Planning.
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