• Directed team of digital content producers through back-to-back crises – Hurricanes Helene & Milton – ensuring timely, accurate and impactful coverage across platforms• Spearheaded comprehensive digital content strategies, resulting in a 307% year-over-year increase in total website & mobile app visits and a 337% rise in page views while leveraging SEO practices to drive a 191% year-over-year increase in search referrals• Motivated team to attract 8.8 million website and mobile app visitors, a 269% year-over-year increase, by cultivating a collaborative environment and championing their work• Analyzed audience data to guide strategic editorial decisions, enhancing user experience and audience engagement during crises coverage• Oversaw digital election coverage by delegating responsibilities, coordinating team efforts and developing strategies to ensure timely and accurate results

• Drove a 117% increase in social media referral traffic over six months while maintaining a 22-month period of market-leading engagement rate on Facebook and Instagram• Oversaw social media Hurricane Debby coverage, resulting in market-leading engagement rate and actions per post while reaching 10.5 million accounts across platforms• Streamlined execution and efficiency by developing versatile, on-brand, cross-platform social media templates• Mentored and empowered digital content producers to enhance skills by using social media analytics to provide feedback, elevate performance, provide coaching and ensure accountability• Managed cross-departmental campaigns, ensuring a consistent, on-brand user experience across platforms

• Developed and managed data-driven social media strategies to amplify brand awareness, increase engagement, and drive website traffic for an overall audience of 1.6 million• More than doubled Instagram audience by utilizing skills in Photoshop, After Effects, and video editing while building a cohesive, on-brand aesthetic • Facilitated YouTube SEO best practice trainings and served as lead thumbnail designer, contributing to an increase of more than 331,000 subscribers • Established TikTok account and strategy, oversaw creator team, and produced original content, resulting in more than 22,300 followers and multiple videos with more than 1 million views • Leveraged metrics, trends, and analytics to create impactful content and build community, increasing Instagram engagement by 174% and Facebook engagement by 64% • Served as lead content creator and strategist for paid social media ad campaigns • Orchestrated and coordinated comprehensive social media event coverage, including for a Super Bowl, 3 Stanley Cup Finals, a World Series, and 2 major hurricanes • Streamlined workflow by developing social media templates and coaching colleagues on best practices • Analyzed daily content performance to develop a 365-day social media calendar and content library

• Authored compelling feature stories and informative news articles on deadline for digital platforms • Managed daily presence and created content for website, mobile app, and social media platforms • Implemented SEO best practices to amplify reach and drive website traffic • Stayed up-to-date with emerging social media trends, exploring new avenues for audience engagement • Collaborated with multiple departments to produce attention-grabbing digital and broadcast content

• Authored compelling feature stories and informative news articles on deadline for digital platforms • Managed daily presence and created content for website, mobile app, and social media platforms • Contributed to sports coverage for St. Louis Cardinals and Blues social media platforms and mobile apps • Collaborated with multiple departments to produce attention-grabbing digital and broadcast content

• Board operating• Guest coordination• Audio editing• Show management