Responsible for establishing marketing strategy, directing sales operations, develop new corporate branding, and SEO activities across CACC’s portfolio of brands. • Developed print and digital strategies, patient communications and physician contact programs.• Oversee the coordination of marketing plans that ensure all aspects of the marketing and promotional mix (direct marketing, advertising, PR, etc.) are aligned with business objectives. • Responsible for designing developing physician sales presentations, collateral materials and training and education.• Analysis and manage key marketing KPI’s • Create and mange all internal and external communications.• Manage clinical directors in all clinic-marketing activities.• Designed and implemented a new Physician Relations Program system emphasizing sales analysis, customer contact and marketing activity tracking.• Conceptualized and created a custom CRM system.• Double-digit physician referral growth every year.

Key contributor to business growth through organizational restructuring, operating efficiency and creative marketing. Achieved profitable sales growth in a highly competitive industry. Verifiable success in Marketing Strategy, Merchandising, Profitability, Product line direction and New Market Development.• Achieved 22% sales increase the first year through distribution/sales alignment.• Led and managed cross-functional teams of Sales, Engineering, Manufacturing and Customer Service to achieve common goals in product development and promotion.• Achieved 20% annual growth through new strategic marketing, branding and promotional programs over a four-year period.• Successfully directed global sales expansion, increasing international sales by 25%• Reduced Sales/Marketing expenses more than 20% while maintaining sales growth.• Researched, sourced and introduced new products and brands which increased sales by 32% and increased profit by 42%.• Implemented CRM system with emphasis on sales analysis, customer contact and lead tracking.• Hired and implemented the inside sales team which actively prospected customers through catalog mailings, telemarketing and fax/email campaigns. • Managed sales, marketing and training budgets (P/L and ROI).• Developed key relationships and secured executive level meetings that identified opportunities that drove revenue growth.

Joined with one partner to develop an organization specializing in creative medical marketing and design. Guided business through start-up phase to a million dollar company.• Conceived and executed business plan to capture market share• Responsible for marketing, finance, and training, P/L, purchasing and customer service. • Recruited, Trained and Managed 6 person staff.• Developed marketing programs and defined requirements for high-visibility brands including: Exempla Lutheran Pediatrics, Children’s Hospital, Prostate Cancer Education Council, Einstein Bagels, and Boston Market.• Collaborated with numerous other clients to create, prepare, and direct the implementation of strategic marketing and sales plans designed for immediate impact to the bottom line as well as contribution to long-range company goals and growth.