David Berkson Email & Phone Number

Anaheim, Ca, Us

Anaheim Hills, Ca

• Recruited to lead foodservice sales in a four state western region, based upon prior sales record and industry reputation• Responsible for managing 3 broker partners within the four state region and over 20 distributors.• Spearheaded a multi-level and multi-functional sales process at various large accounts within sales territory utilizing my proven track record in building profitable sales results. Collaborated with R&D teams and purchasing to achieve the desired results.• Worked within different channels of distribution and end users to increase the awareness of Harry’s Fresh Food’s product line resulting in increased sales.

• Led foodservice sales in an eight state western region through end-user sales, distributor sales, and management of a broker network. Responsible for managing 5 broker partners in 8 states and over 20 distributors in the Western United States.• Spearheaded a multi-level and multi-functional sales process at various large accounts within sales territory utilizing my proven track record in building profitable sales results by collaborating with culinary teams, R&D, and purchasing.• Worked within different channels at both distributors and end users to increase awareness of Sovena’s product line resulting in increased sales.

• Responsible for and managed marketing, sales and purchasing programs for over 30 distributors in the Western United States. Additional sales responsibility for several Regional and National Accounts within the Western Region.• Managed multi level sales process at various large leverage accounts within sales territory. Worked within different channels at both distributors and end users to train and educate sales and marketing about the product line.• Managed in excess of $55M in sales• Responsible for managing four foodservice broker partners in four states• Increased business in region by over 8% in 2009 by creating unique sales training tools to both brokers and distributors

• Responsible for and managed marketing, sales and purchasing programs for over 30 distributors in the Western United States. Accountable for several National Accounts within the Western Region.• Managed in excess of 22 million pounds of business resulting in approximately $40M in sales.• Responsible for managing seven food service broker partners in nine states.• 2004 Regional Manager of the Year• Company focus on increasing pounds, regional volume increased by 20%, 15% and 22% in 2002-04 respectively by implementing structured sales plans to brokers and distributors.• Company shift of focus to increasing profitability in 2005 I was able to exceed expectations by 7-10% from 2005-2009. Accomplished this task by shifting my focus to higher profit sales items and educating my broker network on how to up-sale customers.

Managed marketing, sales and purchasing programs for over 30 distributors in the Western United States. Accountable for several National Accounts within the Western Region.Managed in excess of 22 million pounds of business resulting in approximately $40M in sales.After two years of growth within my original four state territory, I was given the responsibility of 12 Western sates.Responsible for managing seven food service broker partners in nine states.2004 Regional Manager of the Year.Met or exceeded company goal of increasing pounds at a rate of 20%, 15% and 22% in 2002-04 respectively by implementing structured sales plans to brokers and distributors.Part of a strategic management teams that shifted company focus to profitability, resulting in an increase of 7-10% annually from 2005-2009. Accomplished this task by shifting my focus to higher profit sales items and educating my broker network on how to up-sale customers.; Multi Unit Sales DivisioManaged the multi-unit division of Supreme Foodservice Sales, which consisted of over 150 accounts in the Southern California market and two sales people.Acquired new business at the multi-unit level at such high profile accounts as Johnny Rockets, Louise's Trataoria, Island's Restaurants, Palace Entertainment, Jerry's Famous Deli, Disneyland, Universal Studios, and Chicago Pizza and Brewery, Inc. resulting in excess of $1M of new business.Responsible for and managed marketing, sales and purchasing programs for twenty lines at US Foodservice, Los Angeles Division representing in excess of $4M in sales.

Managed marketing, sales and purchasing programs for twenty lines at US Foodservice, Los Angeles Division representing in excess of $6.5M in sales.Increased sales of the twenty lines at US Foodservice, Los Angeles Division over 120%

Helped establish a brokerage company in the Arizona market resulting in the representation of ten lines.Responsible and managed marketing, sales and purchasing for Rykoff-Sexton and SYSCO Foodservice.End user sales to restaurants, hospitals, bars, resorts and business and industry selling all products related to the foodservice industry. Managed retail service deli operations.