David Bertozzi Email & Phone Number

Social media & influencer strategy team lead with a background in photo/video production. I have 10+ years of experience working with global multi-platform digital media publishers and 4+ years of people management experience. Areas of specialization include:BRAND & CONTENT STRATEGY - Partnering with content and business leads on campaign activations, social video, and article frames to best serve our brand goals and audience interests. Strategizing off-platform content publishing to increase page view traffic, monetization, and app downloads. Embedding with branded teams to build impactful creative for clients. Marketing merchandise including apparel, print, and home goods. Writing and editing titles, thumbnails, and captions on articles and videos to increase SEO & open rates. AUDIENCE DEVELOPMENT - Growing followers and reach across both new and established brands—the About To Eat YouTube channel grew from zero to 1 million subscribers in its first 2 years; Tasty TikTok gained 1 million more followers between Q2–Q3 in 2023. Overseeing channel rebrands that modernize legacy accounts to compete with current media consumption habits.DATA ANALYTICS - Packaging information for reporting actionable insights to business leads, sales, and editorial staff including content performance, social listening, trends, channel health, and demographics. Distributing this data through customized deck presentations, emails, and one-sheets.TEAM MANAGEMENT - Empathetic leader to a team of six reports ranging from intern to senior level. Establishing short- and long-term goals for each individual and for our team as a whole that are personalized for everyone’s career development preferences. My goal is to guarantee that no one on my team ever dreads going to work the next day.INFLUENCER MARKETING - Identifying content creators aligned with our brands to contract custom videos for selling branded products. Onboarding new creators to our internal Creators Program to teach them brand voice, aesthetic, and guidelines. Working one-on-one with creators to help them with ideation, editing, and copy writing.PHOTO/VIDEO PRODUCTION - Content capture production, assistance, and equipment management for in-studio and on-location shoots. Airtable project management. Freelancer management and invoicing for digital editorial and news projects. Contract and fee negotiation for licensing content with agencies, photographers, and legal teams. Visual asset editing including beauty retouching, cutting video into high resolution GIFs, and color correction.

Listed skills include Media Production, Content Development, Digital Photography, Social Media, and 52 others.

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  Pratt Institute

  Photography