Director of Strategy at Signtouch and a thought leader on the future of new home development marketing. As a former Group Sales & Marketing Director at Redrow Group, past Managing Director at Trinity Mirror Digital Property, and as the co-founder of smartnewhomes.com, I now focus my time on helping new home builders transform the new home buying experience. Consulting with and supporting Sales & Marketing Directors to navigate through the digital revolution and effect transition to a digital sales centre. I am passionate about the opportunity customisable, omni channel marketing presents new home builders. And, I believe that Signtouch’s unique combination of Samsung touchscreen technology, customisable content creation and management, app-based system, and valuable retail analytics provides new home builders with the easiest route to a successful digital sales centre transition.