Led a diverse team of 80+ professionals at an established $35 million digital media business marketing high priced investment advisory products to consumers. The company has a high bar for editorial quality and excels at direct marketing through the strength of its business intelligence capabilities. Increased profitability of business by 30% in wake of major reorganization and layoffs; maintained high retention rates of employees. Steered largest product launch in company history with over $4 million of sales in two weeks. Integrated portal website with subscription business to drive 33% of leads to business and increase advertising sales by 50%. Drove M&A process that allowed private equity firm to divest and brought in additional purchase candidates to increase price by 66%. Subsequently led integration with new buyers including implementation of new systems including NetSuite, Salesforce and Tableau.

As CFO and COO, I led the financial, operational and technology elements of the business in the wake of a sale from the founder of Phillips Publishing to a private equity firm. This included managing relationships with significant lenders in the wake of the transaction. Dealt with workout situations with vendors and consultants. Built strong business intelligence platform while reducing related expenses by 85%.

Senior Vice President, Operations, March 2003 – January 2007Vice President, Planning & Analysis, April 1999 – March 2003Assistant Vice President, Planning & Analysis, January 1997 – April 1999Planning & Analysis Manager, July 1996 – January 1997Financial Analyst/Assistant Financial Analyst, December 1991 – June 1996Evolved media business to digital platform resulting in 2X growth in net revenues of $80 million and 3x growth in profitability through higher-priced product development, expanded customer breadth, and doubling of profit margins. Led M&A process to sell business to private equity buyer for over $100 million. Played a leadership role in the launch of a $200 million+ health publishing and consumer product business. Engaged in acquisitions to build a diversified political publishing business with revenues of $25 million.Heavily involved with financial and data analytics for a direct response marketing business. Built budget, forecasting and other analytical models. Led analytics and negotiations for several significant business acquisitions. Led all areas of operations, including data warehousing and relationships with several outside vendors.