• Manage the execution of sales plans aligned to purpose-driven strategy, annual sales plans, budgeting/P&L management, forecasting, relationship management, key account management, product planning, business expansion, regional sales, quota attainment, and contract management to grow the total profitability of the business for the innovative hose solutions in Canada• Trained, coached, managed performance, and mentored a team of sales/business development/account management reps to develop superior territory management, product knowledge, selling skills, sales success, account profiling, account positioning strategy, and customer needs analysis by delivering tailor-made trainings, weekly briefings, evaluations, and follow-up/coaching plans strategies• Provide strategic advice on marketing plans used to market within the industry to establish the company's industry presence using various methods, i.e., press releases, social media outreach, presentations at virtual conferences/tradeshows, and demos• Provided updates to the senior leadership teams on key clients on a sales strategy to review and interpret sales data and insights Key Highlights:• Increased profitability and hit the yearly target of a 5 to 15% increase in revenue and gross profits YOY• Led the creation and introduction of the very first ECO and Federal/Provincial/Municipal compliant hose in North America• Managed $8 million revenue portfolio covering Canadian region• Implemented a stocking and booking program with clients that helped to overcome the challenges of sourcing products, price increases, and freight costs, while helping to meet sales objectives and addressing clients' challenges• Led the implementation of Salesforce CRM that significantly increased sales processes and process efficiency improvements• Joined the CRA Canadian Rental Association as a volunteer and voted on as Canadian National Supplier Director

• Conducted competitive market analysis to develop a robust business development plan, roadmap, and sales strategy to secure new business, client referrals, and market penetration strategies ensuring overall alignment with corporate objectives• Created informative presentations, presenting and delivering information to potential clients at client meetings, industry exhibits, trade shows, conferences, and other customer-facing events or meetings to cultivate new relationships • Established client relations by interacting with Key Opinion to understand customer behavior and gained product insightsKey Highlights:• Managed yearly revenue up to $1.4 million, covering the Canada region• Achieved business growth of 5 to 10% Y-O-Y across all product lines