• Leading content creation for external communications.• Writing, editing and advising on content for internal communications.• Training the HS2 Senior Leadership Team in the delivery of public speeches, presentations and media appearances.• Procuring and managing external and internal agencies to gather research and insight and create video and graphical content.• Building relationships with various critical stakeholders across the West Midlands, including West Midlands Rail, Birmingham Airport, the NEC, The Urban Growth Company and Birmingham City Council.• Leading programmes of community research and insight, identifying gaps and new perspectives required by teams across HS2.• Writing speeches and presentations for the most senior executives within HS2 Phase One (West Midlands – London) and Phase Two (West Midlands to Crewe, Manchester and Leeds).• Developing content strategy across channels, working closely with colleagues in Digital & Social Media, Creative Services, Brand and the wider Corporate Affairs directorate to identify gaps in communications material, while thinking strategically about the needs of the organisation and its various audiences in the long-term.• Acting as a human face of HS2 Corporate Affairs to the business, developing and deepening relationships with key stakeholders across Phase One, Phase Two, Railway Operations, Commercial and Community Engagement.• Delivered a project to design, populate and allocate the first major HS2 hoardings in central Birmingham.• Delivered a project to rewrite and relaunch all content concerning HS2’s strategic goals and benefits.• Built up an excellent knowledge of West Midlands’ politics and public priorities.• Proposed a campaign-led approach to HS2 communications, as yet unlaunched due to re-locations, re-structures and changes in leadership.

• Achieved a distinction for an MBA at one of the world’s top 40 business schools.• Wrote a 30,000-word dissertation critiquing the research and insight HS2 gathers and the methods used to turn those findings into ideas, innovations or simple next steps which could help any organisation succeed in meeting its stated objectives.• Balanced the conflicting deadlines of full-time work and part-time study to enhance my management skills, organisational abilities and self-awareness.• Carried out detailed analysis, critiques and role-playing of communications and people engagement strategies within various service sectors, including travel and transport industries, to identify the most successful strategies for sustained excellence in customer results.• Review of the usefulness of the four (or seven) Ps of marketing in 21st century corporate strategy.• Analysing the changing use of private and public transport on vehicle manufacturers and cities, including Dubai and San Francisco.

• Reporting to the COO, assumed full responsibility for external communications and liaison with communications, creative and media partners.• Developed and implemented a market engagement strategy, including customer strategy, content creation and release plans.• Led a team of three to increase awareness of the Parker Fitzgerald brand and ultimately support sales growth.• Ran selection processes for, and managed relationships with, external media and communications partners.• Identified, planned and co-ordinated appropriate media, event, marketing and advertising opportunities.• Devised a new processes for company-wide content creation and sign-off.• Wrote website content, news releases, original articles, internal communications and other media materials to promote the firm.• Prepared all partners for media interviews and ghost-wrote content for placed articles.• Wrote, researched and rehearsed the Managing Partner’s conference speeches and his other significant corporate communications.• Promoted and curated content which increased Twitter followers 10-fold and more than quadrupled LinkedIn company followers.• Edited all company service propositions, client bid documents and press releases, writing content in conjunction with the firm’s subject matter experts.• Devised and executed targeted LinkedIn marketing campaigns and client segmentation exercises.• Launched “inbound marketing” content, including blogs, videos and a differentiating narrative based on two fictional characters: Parker & Mr Fitzgerald.• Developed a detailed knowledge of the post-crisis financial services environment and associated regulatory and political landscape.

• Led a team of five as a Marketing and Change Consultant engaged on a tactical project to improve this property website’s advertising pricing strategy.• Communicated the vagaries of the firm’s current pricing formula and the effect it had on both existing and prospective customers to the internal sales team and external property developers.• Interviewed Portal Inmobiliario employees and customers, and in spite of a language barrier, was able to gather and relay concerns, ideas and market predictions to ensure that all interested stakeholders felt they had been appropriately and equally involved, and ultimately appreciated, in the development of the new pricing strategy.• Took annual leave to complete this project as part of my MBA.

• Produced “Countdown”, a daily two-hour live news programme aimed at business audiences all over the globe.• Led a team of news writers, graphic designers, video technicians and directors to produce new and engaging television content to tight and immovable deadlines.• Used first class writing and editing skills to create accessible and informative business content for a live television audience.• Edited and refined the work of other journalists and contributors to guarantee accurate, informative, interesting and useful programming, which investors could trade on.• Sourced and persuaded various senior political and business stakeholders to give television interviews on controversial subjects, from war to public policy.• Agreed lines to take with politicians and their staff before live television interviews.

Package Production, Live Show Support, News Writing