David Bloomfield's Location
Oakham, England, United Kingdom, United Kingdom
David Bloomfield's Contact Details
David Bloomfield work email
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About David Bloomfield
Over 25 years experience in advertising and sponsorship sales across print, digital, ambient and OOH.Have worked within all aspects of publishing, from national press, newsstand magazines, third party sales and digital as well as being agency side for a number of years.Experienced in working across cross-platform media, including print, digital, ambient and outdoor and now focusing my attentions on creating ‘Influencer Marketing Video content. Currently working with brands such as Vodafone, HSBC, Singapore Airlines, Ritz Carlton, Shangri-La, Hilton and many more across Asia Pacific.Was an active member of the Direct Marketing Association.Good project manager, highly motivated with excellent leadership skills. Very hands on, proactive and very highly driven. Great believer in 'getting things done'Extensive agency and C suite contacts across Asia, many across blue chip companies. Confident, with excellent presentation skills and the ability to create an idea in front of the client during a meeting and seizing an opportunity.Highly innovative and creative, was the first to launch Memostick on the front cover of national press titles in the UKOther media firsts include, the first commercial airplane app - Cebu Pacific and the the first collaborative plane wrap with the launch of 'Maju-lah', Scoots special 'Happy Birthday Singapore' aircraft that brought together 20 Singapore companies together in wishing the people of Singapore a Happy 50th birthday generating $1m of revenue in a 7 week period.Commercial Team of the Year - Silver - SPARK Awards 2015Commercial Team of the Year - Bronze- SPARK Awards 2016
David Bloomfield's Current Company Details
David Bloomfield Work Experience Details
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Portfolio DirectorMedia ConciergeOakham, Gb
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Sales Consultant - Investment DirectorCanopy Media Oct 2021 - PresentLondon, England, United KingdomNew role within Canopy Media as the Investment Director responsible for our managed services across dentsu Agencies (dentsu, dentsu X, Carat, iProspect and The Story Lab).Part of a dedicated team giving offering access to experts within inserts, door drops, 3rd party, product dispatch, product sampling, Dynamic Inserts and direct mail.Specialists in identifying opportunities for clients to deliver new audiences, aligned to a team that can fulfil every element of a campaign from initial planning and insight through to delivery and post-campaign analysis.Specialising in all things print with Direct Marketing solutions we work with - 24 exclusive partners with the UK largest publishers - Exclusive partnerships for classified advertising with Hearst, Sainsbury’s, Spectator and BT - Exclusive digital partnerships with Independent, Silver Surfers, Snack Media and BT - Access to over 500 programmatic DOOH screens with direct data output - Access to vast, exclusive digital inventory, powered by dynamic creative optimisation - Largest insert inventory in the UK with over 600+ titles exclusive to Canopy Media Previously working on all sales across existing and new national clients in the BT Phone Books and the BT Phone Books online.Educating and informing clients to the new opportunities across both platforms and showcasing how both print and online play an integral part in engaging with 9.5m users of the printed phone books and 600k+ new users per month online, that generate 17m page impressions per month. -
Managing DirectorDab Events Pte Ltd Mar 2018 - Dec 2021SingaporeDAB Events specialise in offering and delivering sales consultancy through various platforms. Our work across the travel industry with Business Traveller and Air Asia has resulted in selling and producing Influencer Marketing videos to blue chips clients across the world which include Singapore Airlines, HSBC, Vodafone, Ritz Carlton , Shangri-La and Hilton Hotels, Perth Government and Invest KL to name a few. Watch our show reel at https://www.youtube.com/watch?v=jm6OBLT5IPk&t=5sEvent, sponsorship and contract sales across various different markets from sports including Ringstar Boxing and Masters Football to business events such as Influential Brands and the Asia CEO Conference., TV sponsorship including The Apartment and Celebrity Apprentice. We have worked across multi media sales including print, digital, OOH, video content marketing, direct response and have over 13k contacts at CEO, Senior Executive level that are decision makers.
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Commercial DirectorPhar Partnerships Apr 2017 - Mar 2020SingaporeResponsible for the commercial activities across Asia Pacific with offices around the region.Focus has predominantly been on Singapore and Indonesia Office, with overall responsibility for the P&L of each centre.Driving revenues through effective hands on management, delivering on budget. Recruitment, Training and Development have seen vast improvement in how we sell sponsorship and advertising opportunities to blue chip clients. Working across Air Asia, Jetstar. T3 Jakarta and Changi Jewel, we understand what it takes to build relationships and form partnerships across a number of level and various markets. -
Commercial DirectorInk - Connecting With Travellers Feb 2014 - Mar 2017SingaporeBrought into set up the Commercial Team in Singapore in Feb 2014 Develop agency and direct business around Asia Pacific and the Middle East, concentrating on the key markets of Singapore, China, Philippines, Malaysia, Indonesia, Australia and Japan as well as Dubai and UAE. Developed the Commercial Team into the Key Accounts team, managing the top 100 luxury brands across the Asia Pacific business for airlines such as Air China, Hainan, Qatar, Etihad, United and American. Managing the expectations of those clients who have the ability to spend $100k+ on new and innovative ideas including print, digital content, online and native advertising campaigns.Managing teams specialising in both face to face and tele- sales across the Asia market. Experience in training and development of new starters and developing them into top sales people. Understand the sales process through the buying cycle – PCMC (probe, match, confirm, close) and ensure that staff are engaged in compelling sales stories to ensure successful conversion ratios and hit targets.Good face to face negotiator, confident in holding a room during presentations and the ability to relate, present and negotiate at all levels. Extensive agency and C-suite contacts.Able to adapt in the ever changing world of print and to bring new revenue streams on board whilst still focusing on the core business of magazine ad revenues that have bucked the trend especially in a market that generically has seen a decrease in circulations. -
DirectorMediubank Ltd Jun 2010 - Feb 2014OakhamAdvertising Sales ConsultancyAdvertising Sales Consultancy Predominately managing sales across display and insert advertising for and behalf of various clients 3rd party revenue generation, reducing costs, maximising profits with extensive agency contacts. Magazines- Newsstand and Customer titles, Newspapers - National and Regional titles. Clients have included: DC Thomson, Archant Life, Archant London, Archant Specialist, PickAxe Ltd, Trader Media Group, Programmemaster, INK Asia, Fauna and Flora International.
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ConsultantDc Thomson 2013 - 2014Dundee, United KingdomBrought into the company to help set up the Inserts Division after DC Thomson invested in new printing facilities which included carrying inserts across the portfolio of daily and weekly regional and national press newspapers.Dual role in liaising with print dept to ensure smooth transition of insert production on the press as well as setting up the commercial team responsible for generating inserts revenues across the portfolio.Initially contracted for 3 months, I was asked to stay indefinitely to help build and grow revenues for the group as well as utilising my experience in inserts to help train and develop the production crews. -
Sales And Marketing DirectorProgramme Master 2012 - 2013London, United KingdomBrought in to take control of a portfolio of Sporting Titles that covered football, snooker, rugby, Target was to deliver and increase ad revenues across each of the assets available as well as overseeing the subscription and retail growth of each magazine. Publishing premium titles in the world of football such the Official Manchester Utd, Liverpool and Spurs magazines, the Official England Rugby Union magazines and the media publisher for Snooker UK.Responsible for budgets across the group, delivering £7m of ad revenue per annum. -
Head Of DirectBskyb Publications Sep 2007 - May 2011London, United KingdomHeading up the direct business of Sky Magazine, at the time the largest circulated magazine in the UK with 9m copies per month. Mailed direct into the home, Sky magazine was a very highly targeted publication. Sitting alongside its sister magazines Sky Movies and Sky Sports magazine with a total of 15m circulation per month. Responsible for generating non core revenues across the 3 titles, heading up a team 4 working across Creative Solutions, Inserts and Customer Database.Introduced targeted segmentation across the database, being the first to offer Geo-Targeting and Demographic Profiling for a customer magazine. Advertisers could target by gender, age, location and distribution area as well as implementing profile tools to segment data to target by trend....credit cards users, holidays abroad etc. A first for a mainstream magazine title.Increased revenues for the group year on year delivering £16m in revenue by 2011 -
Head Of InsertsGuardian Media Group 2005 - 2007LondonResponsible for the growth and continuation of a well established insert operation with existing and new advertisers.3 pronged strategy based over 12 months. First to maintain and exceed monthly revenues. Second to amalgamate Scotland and Manchester under the London Insert Sales Team and thirdly devise a strategy for overseeing all of GNG insert portfolio into one sales department.Launched The Guardian move into commercial emails, by segmentation of subscriber database to blue chip clients, with reader offer and competitions, broadcast internally.Responsible for launching Memostick Technology into National Press with campaigns running on the front cover of Observer Weekend Supplements. -
Head Of DirectWwav Rapp Collins 2002 - 2004London, United KingdomBrought into the company to set up a dedicated Third party unit specializing in Insert Sales Management and Planning and Buying. Starting with no clients, by the end of year 1 we were managing a total of 116 programmes in the publishing and TP sector.Planning and buying below the line 3rd party activity. Implement strong data insights to clients, planning, profiling, mapping with the potential to plan campaigns using common metrics and variables (Cost per response, cost per sale, Conversion, Average Order Value, Life time Value and ROI) to show the effectiveness of any campaign.By applying a commercial, creative and sales driven approach to the department it has enabled the business to generate £300,000 in its first year with a new business conversion ratio of 2:1Forward thinking and the ability to offer unique sales solutions made the department the fastest growing area of WWAV Media Group. -
Sales DirectorColleagues Direct Marketing 2002 - 2004BathJoined as Group Head to oversee the sales unit of Colleagues Direct Marketing.Orchestrated Yellow Pages first foray into the insert market and developed it into the largest programme on the market – potentially 162 million inserts per year.Later became Sales Director on the operational board, responsible for running all sales and new business.
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Group HeadFuture Publishing 1998 - 2000London, United KingdomPrimary role includes managing all revenue and growth of lifestyle inserts for the Future portfolio. This was across over 100 titles.Responsibilities include the maintaining and development of existing and new business, driving revenue streams and increasing volumes across all titles. Creative thinking and planning has resulted in a 52% increase in sales over the first 12 months within the Inserts Department. The introduction of new ideas and concepts (Value Added Sales and Sponsorships) has increased that figure to 158%!!Professional and dedicated approach with agencies has resulted in strong business relationships with results benefiting both Future and the client. -
Sales Rep – Emap Newspapers And MagazineEmap 1995 - 1998Peterborough, United KingdomFirst role in media working as a display sales rep across one of the the oldest newspaper in world, The Stamford and Rutland Mercury.Face to face sales as well as cold calling, Eventually moving onto EMAP magazine division where I became the National Dealer Manager for magazine titles in the automotive division, working across a number of flagship titles.
David Bloomfield Skills
Advertising
Marketing
Direct Marketing
Media Planning
Advertising Sales
Publishing
Online Advertising
Digital Media
Digital Marketing
Media Buying
Sales
Newspapers
Digital Strategy
Integrated Marketing
Marketing Strategy
Marketing Communications
David Bloomfield Education Details
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Gateway Grammar School
Frequently Asked Questions about David Bloomfield
What company does David Bloomfield work for?
David Bloomfield works for Media Concierge
What is David Bloomfield's role at the current company?
David Bloomfield's current role is Portfolio Director.
What is David Bloomfield's email address?
David Bloomfield's email address is da****@****-uk.com
What is David Bloomfield's direct phone number?
David Bloomfield's direct phone number is +4479711*****
What schools did David Bloomfield attend?
David Bloomfield attended Gateway Grammar School.
What skills is David Bloomfield known for?
David Bloomfield has skills like Advertising, Marketing, Direct Marketing, Media Planning, Advertising Sales, Publishing, Online Advertising, Digital Media, Digital Marketing, Media Buying, Sales, Newspapers.
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David Bloomfield
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