30-Years experience in the marketing and communications field - 11 years with international FMCG company and 20 years with a leading experiential and sponsorship marketing agency. I am a traditional marketer who understands todays marketing challenges, including the Live+ marketing requirement, and have the Brand at heart in everything I do. I have used and driven the development of Experiential Marketing as a marketing discipline throughout my career. An example of this is the development of (1) a Sixth Sense Marketing tool - identifies triggers to connect personally and emotionally to a target audience - and (2) a Brand Experience strategic tool - which clearly defines the Brand Experience so that it is activated and is not lost in the campaign - and (3) A Live+ Brand Experience Engine - that highlights how and what needs to be done to make a 24/7 Live +Digital event.Specialties: Marketing, Experiential Marketing, Strategic Consulting, Brand Activation, Retail Marketing; Project Management, Sponsorship Marketing, Social Marketing, Roadshows, Ladies Clubs (Stokvels), Event Marketing, Sales Promotions, Digital Marketing, Data Base Marketing, Branding & Merchandising, Media Leveraging.I have lived and worked in South Africa, Mauritius, Kenya and China and have work experience in Zambia, Malawi, Tanzania, Uganda, Rwanda, Nigeria, Ghana and Mozambique (limited in Senegal & DRC).