David Botello Email & Phone Number

Austin, Texas, United States

Austin

Lead the Field Visual team for the American Eagle/Aerie Western Region. Partnered directly with Field Leadership to support and lead the largest territory at AEO including 17 District Team Leaders, 5 Market Visual Leaders and 200 stores. *Developed and implemented key training and onboarding resources to support building merchant skill in the field. Created a training roadmap to support both internal talent and external hires throughout their development lifecycle.*Supported an aggressive growth strategy in Aerie hitting a key milestone of 1 billion dollars in annual sales in 2020, launching Offline and continued market expansion throughout 2021.*Lead a strategic reopening plan post the initial Covid closures. Worked diligently to build guest confidence and reinforce safety as our primary responsibility through mapping and reimagining each store in the entire fleet. *Worked directly with HQ Visual, Merchandising, Marketing and Operations teams to influence future strategies, product lines and visual direction.

San Francisco, California

Lead the field visual team for Gap Brand’s North American West and Central regions. *Developed key visual and marketing training tools to elevate the in-store customer experience while driving top line results and bottom line profitability. *Partnered with Regional Directors and District Managers to grow market share through talent development, store line rationalization and building merchant skills.*Supported future growth through reimagining the Gap Speciality Store real estate strategy.Partnered with cross-functional teams on the evolution of stores through a comprehensive dive into the architecture, merchandising and guest experience.

Austin, Texas

Lead the RL Brand team in elevating the customer Experience through visual, creative and marketing initiatives. Partnered directly with field and cross-functional leaders to increase market share, brand visibility and drive top line results. Lead an aggressive design plan to enhance and evolve the architecture, creative and customer facing elements in our fleet of stores. *Played an integral role in the creation and expansion of the PFS-NA Brand leadership team. Developed key training and development tools/resources for Brand, Region and store line leadership teams in order to enhance the customer experience and meet and exceed financial sales goals.*Responsible for leading and influencing teams to drive results and build company division to over $1 Billion in annual sales. Achieved positive sales goals and trend reversals in key markets with aggressive brand oversight, store visits and training.*Lead the leadership teams within our Flagship Market’s. New York, California & Texas.*Traveled extensively across the United States partnering directly with Regional Directors, District Managers and store leadership teams to identify market opportunities and go forward strategies for growth, training and development. Built Brand awareness and consumer loyalty.*Worked directly with HQ Visual, Merchandising and Operations teams to influence future strategies, product lines and visual direction.*Lead and participated in an aggressive and successful market growth initiative with over 50 new retail locations and introduction into the Canadian marketplace.*Enhanced the design, architecture and creative elements within the RL fleet.