For years I managed a marketing department and studied everything i could to become a specialist in digital marketing. This inspired me to start a digital marketing agency Brand Labs and flipside Up, a company that is focused on helping small to medium sized companies with their marketing.I am passionate about helping business owners and marketing professionals reach their objectives through a digital marketing formula that is tested and proven to show resultsWho we work with?Business Owners: Are you spending money on marketing and not showing the desired results? This is a problem faced by many business owners and its our job to show implement the formula that will grow your businessMarketing Departments:Digital marketing has so many moving parts and is often impossible implement every component in a marketing campaign 100%. To get specialised people to focus on your digital marketing can be costly and prove to be a headache. Thats why we know that we can be beneficial to your business and start showing returnsIf you are interested in leveraging the power of digital marketing to show a return on your marketing investment, email me at david@flipsideup.net

¬ Key responsibilities and duties− Responsible for the Groups Marketing strategy− Manage the Groups Digital Marketing strategy− Prepare Marketing plans for each Vendor. Top tier Vendors include; IBM, Oracle, Ruckus/Brocade, lenova, Samsung, Symantec, Veritas, EMC, Microsoft, Huawei, RSA, Kaspersky Red Hat, AWS, VEEAM and more− Setting the various company’s Marketing Strategies in line with overall Group Objectives− Develop Marketing Plans for each Vendor to make impact in the Local market (Develop, plan and implementation)− Spend budget effectively to show ROI− Analyze industry data, product trends, life cycles and competitor activity− Retail/Trade activity in line with product lifecycle− Develop Marketing plans to increase volume licensing sales through Sub D’s and Resellers− Manage the groups Marketing team− Manage Social Media, PR and Event companies− Plan events, training days and Incentive programs for our Sub D’s and channel partners− Build relationships through our partners, Vendors, PR, suppliers and customers.− Prepare presentations, articles, copy for campaigns, SEO and website material− Working with our appointed Brand Ambassadors for Beats By Dre and Monster headphone Brands− Manage P&G Marketing for developing markets including the Pampers, Gillette, Ariel, Duracell and Braun disciplines− Managed Beats By Dre and Monster brands as well as smaller accessory product in the African market.− Assist in the OEM/bundle deals through the channel− Instilling a marketing led ethos throughout the business− Researching and reporting on external opportunities− Understanding current and potential customers− Measuring success

Represent and manage all gaming releases from the major publishes in the UKDevelop monthly competitor landscapesAnalyses of monthly GFK data to track product trends, life cycles and competitor activityUse GFK data to analyse current market situations and develop strategies based on information. Assessment and reporting on success/failure of Publisher product in the Interactive retail trade. Responsible for the full NMI marketing budgetDevelop pricing strategies according to market demand, publisher requirements and exchange rates.Involved with negotiating purchasing stock from overseas, this requires justification documents, submitting current market trends and general SA climate information.Develop forecasting spreadsheets to give to the Key Account Managers to project future title potential in SA and lock down units to be purchased from abroad.Track life cycle of every product from new release to catalogue and implement appropriate action plans.Daily planning and management of Marketing, Publicity, Scheduling, Production, Stock Ordering and Sales Tracking for Nu Metro Interactive acquired products.Drive creation of awareness around product launches and assist in the marketing of NMI product to ensure leveraging of marketing cost efficiencies (where synergies exist) for Nu Metro Home Entertainment. Conceptualize, present and execute promotions and related proposals. Receive product information and study it in order to formulate a promotional plan.Attend trade shows abroadNational Quarterly sales and marketing presentationsSubmit quarterly marketing reports to the executive committee and present strategies to bridge gaps.Develop marketing plansDevelop individual post mortem campaign product reportsResponsible for all trade marketing activityResponsiblke for media buying and PR related activity

Key responsibilities and dutiesManaging three major accounts consisting of Pick and Pay, Incredible Connection and Trade Centre.Implementing and conceptualizing major retail specific and generic campaignsDeveloping and planning national account broad sheets.Involved in TV and Radio campaigns.Liaising with various advertising and media houses.Preparing trading terms for various accountsAchieving monthly account budgetsGrow current accounts by implementing new initiativesProposing new systems to the retailers to drive salesPrepare SWOT analysis, competitor analysis for retailers and Nu MetroPreparation of monthly reportsEducating retail staff on product knowledge through presentations and work shopsBriefing in house and third party merchandisersProject ManagementStock controlAchievementsAchieved two quarterly Key Account Management awards for excellent performance and best sales.Reason for leaving Management opportunity on the Interactive side of the business.

Key responsibilities and dutiesDeveloping brand strategiesLiaising with media housesCompiling advertising and promotion campaignsAssist with the design, preparation and purchasing of all marketing material including brochures, promotional material, display and demonstration equipment etcAssist with the design, planning and implementation of company exhibitions.Presentations of productAssist with the communication and implementation of the marketing planOrganising display units and training toolsImplement strategies to increase salesAssist in formulating the marketing strategy and the preparation of the marketing budget.Brief in-house DTP department on advertising and marketing requirementsClose interaction with our Distributors and trade clientsReason for leaving Industry related.

Key responsibilities and dutiesManaging a client base consisting of R3 million portfolioManaging in-house RTT staff on client's premises (approximately 15 staff members)Administrative duties which included account assessments, reviewing contracts and generating various reports pertinent to the clientResponsible for collecting all outstanding monies owed to the companyContinuously maintaining client satisfactionImplementing new ideas and strategy for client growthInvolvement in implementing new IT solutions for clientsComplete knowledge of warehousing systemsComplete knowledge of road freightReason for leaving

Key responsibilities and dutiesAchieving and exceeding monthly targetsEnsuring that customers have current and up to date display materialResponsible for franchise presentationsExtensive client liaisonDevelop new marketing strategies on a monthly basisAdministrative dutiesMonitor customer sales of specific titles on a weekly and monthly basisRepresent the 20th Century Fox MGM and Paramount labelsServicing and average of 40 customers in the Western region of Gauteng, including the Free State and Northern Cape.Attend product launchesMarket and present products to buying groupsObtaining new business prospects and opening new accounts on a continuous basis

Key responsibilities and dutiesAchieving and exceeding monthly targetsEnsuring customers have current and up to date display materialMaintaining client serviceAdministrative dutiesMonitoring customer sales for specific Cadbury's productMarketing and selling Cadbury products to Shoprite and Pick 'n Pay outlets in the eastern region of GautengMeeting monthly quotas set by CadburysManaging and controlling 6 merchandisersEnsuring that Cadbury products have the required shelf space and position in each outletManaging the Cadbury's brandImplementing new systems for cross merchandising various products for CadburysObtaining new business prospects and opening new accounts on a continuous basisKey achievements and growthDeveloped sales skillsDeveloped time management skillsDeveloped negotiation skills Expanded marketing knowledgeReason for leaving Better opportunity was offered.

Key responsibilities and dutiesClient serviceExtensive client liaisonAdministrative dutiesPerforming multi-media presentations to top management of various companiesSelling concepts and ideas to companies for below the line advertising purposesBriefing graphic designers on client requirementsObtaining new business prospects and opening new accounts on a continuous basisKey achievements and growthDeveloped presentation skillsDeveloped time management skillsDeveloped negotiation skillsExpanded marketing knowledgeDeveloped selling skillsDeveloped closing skillsReason for leaving No longer challenging

Supalek - selling Kenwood products for both home and car audio in various outlets; Dial-a-Student - various jobs including sales and promotions (1995)